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Monday
, October 6
Polygon Atlanta
6:30pm •
Startup Pitch Night (in partnership with Collider)
Room A - 2nd Floor
9:00am •
The New PR: Content Marketing & Social Media
10:30am •
Social Media Recruiting
1:30pm •
Breaking out of the Silo: Integrate Social Data to Impact Consumer Relationships and Digital Marketing
3:00pm •
You Talk Too Much: How to Lose Friends and Alienate People in Social Media
4:30pm •
Extending Reach and Improving Engagement: Best Practices for Conducting Successful Twitter Chats
Room C - 8th Floor
9:00am •
Taking on the Challenge of Social Media Marketing in a B2B world
10:30am •
Is Your Personal Brand Attracting the Right Audiences?
12:00pm •
Keynote Address
1:30pm •
IHG's Social Marketing Center of Excellence
3:00pm •
Your Brand Isn't Real: Why You Can't Create Authenticity Without a Story
Room D - 12th Floor
9:00am •
Google+ Hangouts for Business: The New Marketing Tool You Should Be Using But You're Not
10:30am •
Mastering the Art of Social SEO
1:30pm •
Robots in Retail: Building Stronger Consumer/Brand Relationships
4:30pm •
Choir of One: Unifying Brand Voice and Imagery in Social
Room E - 12th Floor
9:00am •
Handling a Social Media Crisis
10:30am •
Pinterest for Business: A Case Study for Nat'l Building Supply
1:30pm •
Hooked On Story: How to Make Your Brand Habit-Forming on Social Networks
3:00pm •
Demystify & Explore Structured Data: Learn the Why and the How
4:30pm •
Is Social Media Falling Apart?
Room F - 12th Floor
9:00am •
The Grueling & Gratifying World of B2B Search Marketing
10:30am •
Taking Your Social Marketing Program from 2D to 3D
1:30pm •
The Rise of the Beautiful Web: How to Build Your Brand with Visal Social Media
3:00pm •
Paying to Play: Understanding the Paid Side of Social Media
4:30pm •
Social Gov: How Local Governments Can Engage Citizens Through Social Media
Tuesday
, October 7
Room A - 2nd Floor
9:00am •
How to Dramatically Reduce Startup Risk
10:30am •
Case Study: Owning the Digital Experience - A Fortune 50 Company's Insourcing Journey
1:30pm •
Changing Behavior by Design
4:30pm •
The New Brand Leaders
Room B - 2nd Floor
9:00am •
Making Space for Startups, Room for Innovation
1:30pm •
Incubators, Accelerators and Incinerators : For Startups
3:00pm •
Covering Your Ass: IP Protection
4:30pm •
Ideation to Market
Room C - 8th Floor
9:00am •
What's "in-store" for retail?
10:30am •
The Future of Marketing Technology: How Will Tomorrow's Startups Truly Transform the Marketing Technology Landscape
1:30pm •
Content is UX
3:00pm •
Presponsive Design
Room D - 12th Floor
9:00am •
Usability Techniques
10:30am •
What is UX? An Introductory Lecture and Workshop
4:30pm •
Leveraging the Network: Taking Advantage of Atlanta Startup Resources
Room E - 12th Floor
9:00am •
Show Me The Money: Financial Management for Startups
10:30am •
Object-Oriented UX
1:30pm •
Surviving the Awkward In-Between Years
3:00pm •
Startup Growth Strategies-Bootstrap, Angel, VC, and Debt Strategies
4:30pm •
Teach Your Designers Code, Teach Your Coders Design
Room F - 12th Floor
10:30am •
Preparing for an Exit
1:30pm •
UX as the First Business Requirement
3:00pm •
The Dream Team: Building a Board of Directors
4:30pm •
David vs. Goliath: Working with Fortune 500 Companies
Wednesday
, October 8
Meehan's Public House
6:00pm •
Happy Hour with SouthWiRED (@ Meehan's)
Room A - 2nd Floor
9:00am •
Rise of Geek Culture
10:30am •
LOL - How Social Media is Changing the Comedy Industry
1:30pm •
2014 Trends: Empowered Patients are Here to Stay
3:00pm •
Technology Lifting Dance
4:30pm •
Websites Apps & Email Lists: The Life of the Event Executive
Room C - 8th Floor
9:00am •
The Land of ATL- How Arts, Technology and Lifestyle are shaping the future of Atlanta
10:30am •
#HIT Chicks - Panel
1:30pm •
Fans & Followers: Managing Your Band's Fanbase - Panel
3:00pm •
Crowdfunding Art & Film
4:30pm •
Mobile Device: An Urban Dwellers Entertainment System
Room D - 12th Floor
9:00am •
GREAT Content is King
10:30am •
Getting Off of the 13th Floor: New Media and Archiving Cultural Memory in the 21st Century: Outkasted Case Study
1:30pm •
TV Everywhere: Viewing in the Digital Age
3:00pm •
The Patient Journey and Social Media
4:30pm •
Songwriting & Music Rights: Get your music out there
Room E - 12th Floor
9:00am •
Usability Tests on the Cheap: Getting Great Data
10:30am •
Big Data, Healthcare Outcomes, and Marketing
4:30pm •
Custom Organs Online: How and When?
Room F - 12th Floor
9:00am •
Digital Music Growth Hacking: How to Build An Audience for your Music Fast
1:30pm •
Health IT Marketing: Crafting an Effective Message
3:00pm •
Healthcare & The Reputation Economy
4:30pm •
How Health IT Enables Patient Engagement
Thursday
, October 9
Room A - 2nd Floor
9:00am •
Digital Learning: Driving Personalized Instruction and Student Ownership of Learning
10:30am •
Create, Measure & Adapt : Marketing in the Age of Analytics
3:00pm •
What's Your Story: How Brands Can Use Storytelling to Build Digital Engagement…
4:30pm •
FTW: Your Content DNA
Room B - 2nd Floor
9:00am •
Maximizing your Educational Experience Means More Than a 4.0
1:30pm •
Predictive Technologies and The Marketer’s Journey to Personalization
Room C - 8th Floor
9:00am •
The Internet of Things: Smarter Living
10:30am •
How to Make the Leap From Social Media to Social Business
1:30pm •
#FailSafe: Steps to Avoid Marketing Automation Fiascos
3:00pm •
Content Curation for Smarties: Know Everything All the Time
4:30pm •
“Going The Distance”: Ensuring Equal Access To Distant Learning Technology
Room D - 12th Floor
9:00am •
How to Harness Superhero Powers from Analytics
10:30am •
Education Augmentation vs. Education Supplementation
1:30pm •
Marketing Innovation: Using Technology to Make an Impact
3:00pm •
Thinking Like a Marketing Scientist
Room E - 12th Floor
9:00am •
B2B Lead Generation: New Thinking for Today
10:30am •
How to Shine in a Crowded Market combined with Product Pricing and Differentiation Workshop
1:30pm •
The Why, The What, The How of Word of Mouth Marketing
3:00pm •
Passion and Profit: Balancing Mission and Money for Maximum Growth
4:30pm •
Using the Buyer Journey to Create Successful Digital Marketing Campaigns
Room F - 12th Floor
9:00am •
How to Make the Leap From Social Media to Social Business
10:30am •
Expressing Creativity through Social Justice
1:30pm •
Social Change & Social Branding
3:00pm •
The Social Enterprise: Organizational Readiness & Activation
4:30pm •
Moving Pictures, Moving Minds: How Video Marketing Wins Fans
Friday
, October 10
Room A - 2nd Floor
9:00am •
Social Securities: How to Utilize Social Media Without Losing Compliance
10:30am •
The Shift To Digital: Future of Finances
1:30pm •
Payment Trends Changing in Credit Card Processing - Panel
3:00pm •
The Shortest Path to Value for Business Mobile Apps
4:30pm •
Financial Services Digital Measurement Trends - Panel
Room B - 2nd Floor
9:00am •
How Mobile and Social Are Creating New User Personas
10:30am •
Start to Launch: Minimizing Risk and Creating Your First Mobile App
1:30pm •
Mobile SEO - Creating Accessible & Optimized Mobile Experiences
4:30pm •
From Tellers to Technology - How to be Found on the Web
Room C - 8th Floor
9:00am •
Managing the Digital Chatter - Panel
10:30am •
Round 2 of the Most Fun and Engaging Mobile Marketing Panel Discussion in the History of the Universe
1:30pm •
Crystal Balling: Atlanta Mobile Leader's Forecast
3:00pm •
Beyond Check-Ins: The new Mobile + Social Engagement Paradigm
4:30pm •
Why Constant Innovation is Crucial in FinTech
Room D - 12th Floor
9:00am •
Mobile Marketing From A to Z
10:30am •
The Evolution of the Financial Services Consumer Journey
1:30pm •
Mobile Video - Smartphones, tablets and high quality videos for your brand
4:30pm •
Mobile & Social Activations at and around Sports and Special Events
Room E - 12th Floor
9:00am •
How do you make money in Mobility
10:30am •
Mobile and the Connected Home
1:30pm •
Maintaining a Positive Digital Image – PR in FinTech
4:30pm •
The Unpredictable Future of Enterprise Mobility
Room F - 12th Floor
9:30am •
Breaking Into A Digital Marketing Career
10:45am •
The Brand Side of Digital Marketing
1:00pm •
Chosing A Digital Niche
2:15pm •
Making It To The Top In A Digital Career
3:00pm •
Applying Actionable Intelligence When Mobile Devices and Location Collide
3:30pm •
Living On The Agency Side
Timezone
SouthWiRED 2014
America/New York
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SouthWiRED 2014
Oct 6
-
10, 2014
Monday
, October 6
Tuesday
, October 7
Wednesday
, October 8
Thursday
, October 9
Friday
, October 10
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Atlanta, GA, United States
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Meehan's Public House
Polygon Atlanta
Room A - 2nd Floor
Room B - 2nd Floor
Room C - 8th Floor
Room D - 12th Floor
Room E - 12th Floor
Room F - 12th Floor
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Dates
Monday
, October 6
Tuesday
, October 7
Wednesday
, October 8
Thursday
, October 9
Friday
, October 10
Venue
Meehan's Public House
Polygon Atlanta
Room A - 2nd Floor
Room B - 2nd Floor
Room C - 8th Floor
Room D - 12th Floor
Room E - 12th Floor
Room F - 12th Floor
Session Type
Digital Marketing Education Series (Student)
Ed Tech
Entertainment
EVENT
Fin Tech
Health Tech
Marketing
Mobile
Social Enterprise
Social Media
Start Up
UX
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