Stacy Williams has been a practitioner of Search Engine Optimization (SEO) since 1998. Her 14-year old award-winning B2B conversion agency, Big Drum (fka Prominent Placement, Inc.), works with technology company clients that wish to generate more leads. In addition to driving more website traffic for clients through SEO and Paid Search, PPI also encourages more visitors to become leads through Conversion Rate Optimization (CRO). Stacy earned degrees from U.C. Berkeley and the U. of Southern California. She has served as President of SEMPO Atlanta and was named "Search Engine Marketer of the Year" in 2012 by TAG (Technology Association of Georgia).