Shawntel Asemota White learned early on that her purpose is to inspire others. She believes life is a series of stories that we are involved in and every moment is an opportunity to create a new line in our story. She considers herself a storyteller because she believes every event has a story to tell and it is her job to tell it in a compelling way. She created The SOA Brand, formerly SOA Event Concepts, a creative services agency that tells stories through visual design, creative strategy, and cultivated experiences that connects people to people and brands to people. She hopes to continue to grow this brand, making it the go to agency for inspired opportunities and stories. Shawntel lives in Atlanta with her husband.