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SouthWiRED 2014 has ended
JW

Joe Walker

Adobe Systems
Sr. Consultant, Adobe Social and Analytics
For nearly 15 years Joe Walker has focused on growing companies and on bringing his and others’ innovations to market. His work in social communities began in 2001 when he developed chat room marketing innovations for Lycos Europe, the largest Internet property in Europe at the time. Prior to joining the original social consulting team at Adobe in 2011, he ran a niche video network, developed and launched NASCAR Downloads (a jv between Turner and NASCAR), and started interactive marketing and social practices for two consulting firms. Since 2008 Joe has focused on helping organizations tie social media activities to business goals by applying traditional growth and analysis models to plan for and measure social performance. Joe has an MBA from Duke University‘s Fuqua School of Business and is currently focusing on design thinking and service design as a part time grad student at GA Tech and a full time employee at Adobe, where he has helped over 50 organizations with their social businesses.

My Speakers Sessions

Thursday, October 9
 

3:00pm