With over 25 years of digital and interactive leadership experience, Gabe Aldridge continues to be a technology pioneer. Starting with his work spearheading enhanced CD technology for Universal Music Group, Gabe’s passions for entertainment and technology continued to evolve over the years and led him to start The SuperGroup with Brad Lewis in 2002. At The SuperGroup, Gabe has led technology innovations for clients such as the US State Department, 7-ELEVEN and Coca-Cola. Campaigns include Trace Effects, an interactive experience targeted to youth across the globe who want to expand their English skills through the US State Department's Access English program. Gabe also led the technology behind the Cannes award-winning Coca-Cola Small World Machines project that sought to unite India and Pakistan. Residing in Atlanta with his family, Gabe plays French Horn with the Dazzle Ships and is a history enthusiast.