Aaron Abbott is the SEO & Analytics Manager of Big Drum, the B2B conversion agency. Before joining Big Drum, Aaron worked at Boulder, Co. based Vermilion Design + Interactive as their Digital Marketing Manager. Aaron is responsible for understanding and predicting changes in search engine algorithms, while developing optimization techniques that achieve and maintain healthy organic search engine rankings that drive qualified traffic. Aaron also oversees the integration, troubleshooting, and customization of Google Analytics. Aaron is an accredited Audio Engineer and Video Editor/Producer whose multimedia passions developed into the desire to figure out how to get all the content he had created to the top of search engines, and in front of the right consumers. Aaron is intrigued by the evolution of search engines and how Structured Data and Big Data will one day change everything. Aaron has earned a BS in Advertising from the University of Florida, as well as an AS in Recording Engineering and an MS in Internet Marketing, both from Full Sail University. He is also certified in Google Analytics and Google AdWords.