SouthWiRED 2014 has ended

Michael Davidson

Field Marketing Specialist
Alpharetta, GA
Mike joined RelayHealth in April and is responsible for providing sales enablement and managing field marketing activities for the Clinical and Patient Solutions teams. His key activities include working with sales, product marketing and other cross-functional teams in executing strategic marketing programs to foster awareness, visibility for the brand, and driving bottom line results, opportunities and ROI. Mike is an experienced B2B marketing executive with more than 12 ½ years designing and executing high-impact marketing programs, chiefly within the healthcare space. He spent six years at BearingPoint/KPMG Consulting, where he chiefly served as the field marketing lead for the Life Sciences business unit. Mike has a Bachelor of Science degree in business administration with a concentration in marketing from Longwood University in Virginia, and has recently received a certificate in social media marketing from West Virginia University. Mike is very active in local and national industry-related associations, including Healthcare Marketing Association, Business Marketing Association and Technology Association of Georgia. He lives in Dunwoody, Ga.