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Monday, October 6
 

9:00am

Google+ Hangouts for Business: The New Marketing Tool You Should Be Using But You're Not
YouTube is the second largest search engine in the word! So, if you want to get found in Google's search for your industry or business, online video is a vital investment that doesn't have to cost thousands of dollars.  With online video on the rise, now is the perfect time to use Google+ Hangouts to create online video and valuable content to grow your business.   In this presentation, attendees will learn exactly how and why Google+ Hangouts are a "game changer" in the field of marketing and technology.   They'll also learn how businesses large and small are using the technology of Hangouts to engage their customers, grow their brand, and generate revenue in real time! 

Speakers

Monday October 6, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Handling a Social Media Crisis
The presenter and attendees will discuss recent social media crises and how they were handled by the companies/individuals. Attendees will also be provided with tips to prevent social media crises and strategies to use when one finds themselves in a crisis.

Speakers
KS

Kia Smith

Social Media Coordinator/Digital Media Consultant, Spelman College/Freelancer
Kia Smith is an experienced communications professional. As the social media coordinator at Spelman College, she manages the College’s social media pages, develops and executes strategic interactive plans and monitors the College’s digital brand. Prior to joining Spelman College... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Taking on the Challenge of Social Media Marketing in a B2B world
Danica Kombol leads a panel of seasoned B2B Marketers, all of whom have embraced and tackled the challenge of social media marketing in a B2B world.

Speakers
NH

Neil Hirsch

Manager of Global External Communications, Novelis
Neil Hirsch, APR is an award-winning strategic communicator with more than twelve years of experience in corporate and agency public relations across a number of industries focusing on professional, consumer, internal and business-to-business communications. Neil currently serves... Read More →
DK

Danica Kombol

President, Everywhere
Danica Kombol is the co-founder of Everywhere, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their  social good... Read More →
SP

Sarah Pilling

Vice President, Strategic Communications, PGI
Sara Pilling is Vice President, Strategic Communications at PGI, a a leading global provider of collaboration software and services. Sara bills herself as a Wife, mother, daughter, sister, friend. PR professional. Recovering marketer. Social media stalker. Pop culture junkie. Raised... Read More →
GR

Gayatri Rao

Digital Marketing Manager, Manheim
Gayatri has eight years of experience in Digital Marketing with a core competence in online strategy and social media. She excels in integration of digital marketing tactics with broader company objectives. As a champion of social marketing technologies, she has a track record of... Read More →
TS

Todd Smith

Director of Media Relations, Cox Communications
Todd Smith is director of media relations at Cox Communications, the third largest broadband cable provider in the U.S. He serves as general spokesperson for the company across product lines and is responsible for national media and analyst relations strategy. Prior to his seven years... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

The Grueling & Gratifying World of B2B Search Marketing
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.

Speakers
SW

Stacy Williams

CEO, Big Drum
Stacy Williams has been a practitioner of Search Engine Optimization (SEO) since 1998. Her 14-year old award-winning B2B conversion agency, Big Drum (fka Prominent Placement, Inc.), works with technology company clients that wish to generate more leads. In addition to driving more... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

The New PR: Content Marketing & Social Media
Today’s fast-paced and ever evolving media landscape demands that PR and marketing practitioners adapt their strategy or risk losing the attention and loyalty of their prospects and followers. By creating a symbiotic relationship across internal PR, social media and content marketing assets, PR and marketing pros can drive more traffic to their websites, increase awareness and engagement online and provide useful content to followers – without hiring a staff that could rival a newsroom. In this session, Lanier Norville and Chelsea Curtis from AirWatch will give attendees tips and guidelines for using existing marketing assets like a blog, social media profiles and online press releases to create a content lifecycle that engages and informs readers.

Speakers
CC

Chelsea Curtis

Social Media Manager, AirWatch
Chelsea Curtis manages social media at AirWatch, a mobile device management company based in Atlanta. She joined AirWatch after spending two years at an Atlanta boutique PR agency. At AirWatch, Chelsea creates and curates content for all of AirWatch’s social media profiles, including... Read More →
LN

Lanier Norville

Content Marketing, AirWatch
Lanier Norville leads the content marketing team at AirWatch, a mobile device software company based in Atlanta. She joined AirWatch after spending five years as a writer and editor in the magazine industry. At AirWatch, Lanier relies on the skills she built as a journalist to create... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Is Your Personal Brand Attracting the Right Audiences?
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds.  Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?  In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe we’ll explore lessons learned and best practices.

Speakers
TB

Toby Bloomberg

President, Diva Marketing
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, and segmentation) while maintaining digital conversation authenticity. She helps the people within diverse organizations develop & leverage their... Read More →
DB

Dorothea Bozicolona-Volpe

Strategic Digital Marketing Executive, Social Espionage
Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Mastering the Art of Social SEO
Speakers
JC

Jason Corrigan

Director of Organic Search & Strategy, Eclipse Web Media
Visionary marketing and organic search Director with six years of experience in developing complex, wide-scale search and social strategies that connect brands with qualified audiences. Search development campaigns include: Duracell.com, Febreeze.com, Swiffer.com, Dickies.com, and... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Pinterest for Business: A Case Study for Nat'l Building Supply
This session will explore the various ways businesses can use Pinterest to their full advantage. Speaker Rachael Nichol will explain how she turned Pinterest into the number one organic traffic source for online kitchen and bath wholesaler National Builder Supply. Included will be advice on what businesses should and should not do on Pinterest and tips on how to create a successful presence on the Internet’s third most popular search engine.   National Builder Supply’s Pinterest account can be found at pinterest.com/natbsupply

Speakers
RN

Rachael Nichol

Social Media Manager & Director, National Builder Supply
Since her graduation from the University of Kentucky, Georgia native Rachael Nichol has been immersed in the world of social media. Now, four years later, Rachael is the Social Media Manager and Director of Blogger Outreach at National Builder Supply, an online wholesaler of kitchen... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Social Media Recruiting
Are you looking for a way to recruit top talent as efficiently and effectively as possible. Join us for an informative discussion about paid, earned and owned media channels, and learn how to find the right mix of all three to optimize your recruitment marketing and employer branding efforts. This is your opportunity to gain insights that can positively impact the future of your company. Make the most of it.

Speakers
EF

Emily Fearnley

Search Engine Marketing Analyst, JWT INSIDE
Emily Fearnley manages all search engine marketing (SEM), pay-per-performance media, search engine optimization (SEO) and social strategy for all JWT INSIDE US and Canada clients.  She has been with JWT INSIDE (an employer branding, employee engagement and recruitment marketing agency... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Taking Your Social Marketing Program from 2D to 3D
Our social channels are filled with noise, from people posting useless trivia, to brands posting pictures of their latest products, and everything in between. But in the midst of all of this noise is a great opportunity for brands and companies to take engagement to another level by simply meeting consumers where they’re at. In this session we’ll take a look at how to create genuine engagement that encourages true advocacy and awareness of your company/product.

Speakers
JD

Jason Dominy

Social Media Manager, Dalton Agency
Jason Dominy started in the social media marketing space when it first began, and for the past 6.5 years has been on the brand-side, working in the specialty coffee community for coffee roasters. While there, his focus was primarily on social strategy, community management, engagement... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Breaking out of the Silo: Integrate Social Data to Impact Consumer Relationships and Digital Marketing
Integrate Social Data to Impact Consumer Relationships and Digital Marketing  Social media has transformed the way consumers consume information, make buying decisions, and vocalize their likes, loves, and loathes. In 2014, brands’ social activities are becoming direct and effective channels to inform customers, encourage buys, and keep customer relationships strong.  This session will discuss why social can no longer live in a silo to be a worthwhile company initiative, and how brands are embracing social data to improve consumer relationships and digital marketing. We’ll touch on how to get started, from aligning parts of the organization to what data to capture, and how to use it to prove the value of social.  We’ll also share case studies of Shoutlet customers and how they are using social data to build business. 

Speakers
TC

Teresa Caro

Senior VP of Industy Solutions, Shoutlet
As Senior Vice President of Industry Solutions at Shoutlet, Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including email, social, and analytics. Her focus lays in helping brands put the right teams and processes are in place... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Hooked On Story: How to Make Your Brand Habit-Forming on Social Networks
Speakers
EK

Ed King

Director of Strategy, MaxMedia


Monday October 6, 2014 1:30pm - 2:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

IHG's Social Marketing Center of Excellence
Join us to learn how IHG is working to define our local strategy for hotels and franchisees. We will discuss our work in creating a local strategy for a global hotel company as well as some of the programs, processes and resources we're providing from the Social Marketing Center of Excellence for our hotels and franchisees to leverage at the local level.

Speakers
NA

Nick Ayres

Nick Ayres is the Director, Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective of... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

The Rise of the Beautiful Web: How to Build Your Brand with Visal Social Media
The rise of social media platforms like Instagram, Pinterest and Tumblr have ushered in visual marketing as a key trend for 2014 and beyond. This presentation will explore a (brief) history of the visual web and provide attendees with tools, tips and best practices for leveraging visual content to deliver immersive and engaging digital experiences.

Speakers
LT

Lauren Thomas

Senior Social Engagement Manager, Moxie
Lauren Thomas is a Senior Social Engagement Manager at Moxie and a digital marketing strategist with a passion for connecting with people through social media, storytelling, and travel. Lauren has worked at global interactive marketing agencies and start-up social media marketing... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Demystify & Explore Structured Data: Learn the Why and the How
Structured data is the foundation for the future of search and the Internet as a whole. Learn what Structured Data is and why you need to be implementing it on your Web properties. Explore what Web 3.0 is and how structuing your data makes it possible. Learn how you can get started marking up your content and how you can facilitate the process with your development team.

Speakers
AA

Aaron Abbott

SEO & Analytics Manager, Big Drum
Aaron Abbott is the SEO & Analytics Manager of Big Drum, the B2B conversion agency. Before joining Big Drum, Aaron worked at Boulder, Co. based Vermilion Design + Interactive as their Digital Marketing Manager. Aaron is responsible for understanding and predicting changes in search... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Paying to Play: Understanding the Paid Side of Social Media
Should I boost this post? How much should we spend? We can buy a hashtag? There are 100’s of options when it comes to using paid social media and it’s hard to know what will work best for each platform. In this session I’ll explore the strategy behind using paid social media from budgeting and targeting to implementation and tracking. My goal is to have you leaving the session with a clear understanding of the pros and cons of a paid campaign, how to track ROI from a paid campaign and ready to create your own.

Speakers
MK

Melissa Kerwin

Social Media Analyst, Marketing Inspirations
Melissa is a Social Media Analyst with Marketing Inspirations, specializing in paid social media and social media advertising for sports and entertainment clients. Her background in economics provides a unique perspective on analysis and consumer behavior, along with mastering campaigns... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

You Talk Too Much: How to Lose Friends and Alienate People in Social Media
You Talk Too Much is a modern twist on the Pareto Principle. Teaching communicators how to utilize the 80/20 rule in social media will open the door to realizing the true value of social media for business. Learn how to set up a social media listening dashboard, monitor it 24/7 without being online 24/7, and decipher the results from your analytics. Additionally, communicators will walk away with a new golden rule for social media: listen more, talk less.

Speakers
JD

Jenifer Daniels

Founder & CEO, Good&Smart
Jenifer Daniels, APR, founder and CEO of Good&Smart, helps brands use data to communicate their impact. She also serves as an adjunct faculty member at UNC Charlotte's Department of Communication Studies. In 2014, Jenifer launched #GoodCamp - an innovative, unconference... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Your Brand Isn't Real: Why You Can't Create Authenticity Without a Story
Denizens of the Internet have a bologna meter with a mile-wide radius. If your brand exudes even the tiniest ounce of inauthenticity, you're risking a backlash against your organization. In this presentation, we'll hear from brands such as Scoutmob and Home Depot who will talk about starting with the story first to earn consumer trust and loyalty. We'll also hear from a PR professional who will explain where other brands have gone wrong - and why authenticity might be overrated.

Speakers
CG

Chris Glazier

Account Supervisor, Cookerly Public Relations
HH

Holly Hefner

Content Supervisor, JWT Atlanta
Holly Hefner is a content supervisor at JWT Atlanta where she is responsible for developing and overseeing implementation of content strategy for clients including the United States Marine Corps. She has over six years of experience in marketing and social media, and more than two... Read More →
SJ

Sarah Jones

Manager of Trend and Design, Home Depot
LR

Laura Relyea

Editor, Scoutmob


Monday October 6, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Choir of One: Unifying Brand Voice and Imagery in Social
Choirs sing in harmony by working together to create one voice. With this cooperation in mind, brands can use the same concept to create and share unified content that resonates across all channels. In this session, our strategists across social media, digital advertising and creative services will discuss how to develop one unified voice, look, feel and personality across social media channels for brands, with a focus on consumer packaged goods (CPG). Our panel will address the following questions:  • What are the best practices for humanizing a CPG brand voice on social? • How do I make engaging content that keeps users interested in my brand presence on social media channels? • How can a low-interest CPG campaign be fun and create brand advocates? • What are some dos and don’ts when building engagement with a CPG brand? • What are some great examples of CPG brands successfully engaging audiences? 

Speakers
SK

Suzanne Kirkland

Social Engagement Manager, Moxie USA
With a strong background in public relations and social media, Suzanne Kirkland has managed communities, created social strategies and developed best practices for several brands, including The Coca-Cola Company, 20th Century Fox, Central Garden & Pet, L'Oreal and Georgia-Pacific... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Extending Reach and Improving Engagement: Best Practices for Conducting Successful Twitter Chats
This session will outline the steps necessary to conduct a successful Twitter chat and examine the unique challenges and benefits offered through the Twitter platform. Melissa, Carlos and Katie have played an essential role in the management, development, promotion and evaluation of Twitter chats on a myriad of health topics. They will share their expertise on how to successfully integrate Twitter chats into social media plans and effectively add a new form of engagement to your practice. Bring your smartphones or tablets powered and ready as the session will also include a live Twitter Chat to demonstrate the recommendations in real life! Not on Twitter yet? That's ok - we'll find you a Twitter buddy in the session. Topics include: • Basic Twitter terms and activities • Pre chat preparation and post chat follow-up • How to develop a Twitter script • How to select a chat topic • How to choose a hashtag • How to recruit guests for the chat • How to establish Twitter chat etiquette • Suggested Twitter analytics tools 

Speakers
MB

Melissa Beaupierre

Sr. Director, Danya International
 Melissa Beaupierre has more than 20 years of public health and social service experience. She is a Senior Director at Danya International and has been managing the Center for Disease Control and Prevention’s National Prevention Information Network (NPIN) contract since 2004... Read More →
CC

Carlos Chapman

Partnerships and Outreach Coordinator (CDC, NPIN), Danya International
Carlos Noel Chapman II has extensive knowledge and experience in social media planning and execution; project planning, management, and evaluation; and health marketing/communication outreach. Much of his work effort has been in support of HIV/AIDS, STD, Viral Hepatitis, and TB prevention... Read More →
KM

Katie Mooney

Health Communications Specialist, Danya International
Katie Mooney is a Health Communication Specialist at Danya International. She has been with Danya for two years and has provided social media, marketing, research, writing, and evaluation expertise to several programs at the Centers for Disease Control and Prevention and the Food... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Is Social Media Falling Apart?
Social Media has always been fragmented but for that past 5 years if a brand only wanted to focus on one channel Facebook seemed to be the obvious choice. Lately Facebook has made changes that is causing lots of brands to be frustrated. With organic reach falling like a lead zepplin one has to wonder what is the future of Facebook and where should brands be spending their time. My session will discuss whether or not Facebook should be abandoned, whether or not social media should be put on the back burner, and how to stay relevant in  the ever-changing world of social media. 

Speakers
SH

Sherry Heyl

Social Media Director, Sensei Project
Sherry Heyl started working exclusively on social media projects in 2005 (before Facebook was open to the public). Early projects included monitoring social media to identify competition and market opportunities for start-up clients, providing online reputation management guidance... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Social Gov: How Local Governments Can Engage Citizens Through Social Media
Best practices and case studies for how key social media platforms can be utilized by local governments to promote citizen engagement will be presented.   How major social media platforms in the categories of micro-blogging; social networking; social bookmarking and photo sharing can be utilized in marketing local governments will be covered. The civic application of social media platforms such as LinkedIn, Facebook, Twitter, Google Plus, Instagram and Pinterest will be presented. Content tips, timing and tactics and issues unique to local government will be shared.

Speakers
PB

Patrick Burns

Founder & President, Arc 3 Communications
Patrick Burns is founder and president of Arc 3 Communications, an agency specializing in emerging media and public affairs. Arc 3 helps trade associations, government agencies and center right parties and candidates evolve into the digital age by providing content marketing, social... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)