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Social Enterprise [clear filter]
Thursday, October 9
 

9:00am

How to Make the Leap From Social Media to Social Business
Is your business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. In this session, you'll learn the five pillars of a social business, and hear success stories from organizations across different industries.

Speakers
BB

Bernie Borges

CEO, Find and Convert
Bernie is the Founder of Tampa-based digital marketing agency, Find and Convert. With a focus on not only helping clients get their websites found online, but also converting online contacts into sales leads, Bernie and his team have helped hundreds of mid-size businesses over the... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Expressing Creativity through Social Justice
In a world where technology is changing the face of everyday life experiences, there's an increasing number of people using these tools in creative ways to highlight critical issues and concerns that effect their daily lives with hopes of transforming their future. From the recent #BringBackOurGirls campaign to the city-hopping, experiential works of French artist/photographer/activist JR, everyday people are taking advantage of technology and raising awareness for entire communities by shedding light on the sometimes darker, less known social issues that plague cities around the world. This panel will highlight some of the most significant, highly successful movements that have utilized technology to attract people around the world to one common cause. You’ll also receive insights on what steps you can take to begin making a difference in your community today.

Speakers
MK

Margaret Kargbo

Project Manager, Creative Matchmaker, Events, iWonder Media Group
Margaret Kargbo is CEO of iWonder Media. Specializing in project management and client services, iWonder Media offers PR/marketing, business development, event and professional organizing to a mix of corporate, nonprofit and charitable groups. A Journalism graduate from Howard University... Read More →


Thursday October 9, 2014 10:30am - 11:30am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

How to Make the Leap From Social Media to Social Business
Is your business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. In this session, you'll learn the five pillars of a social business, and hear success stories from organizations across different industries.

Speakers
BB

Bernie Borges

CEO, Find and Convert
Bernie is the Founder of Tampa-based digital marketing agency, Find and Convert. With a focus on not only helping clients get their websites found online, but also converting online contacts into sales leads, Bernie and his team have helped hundreds of mid-size businesses over the... Read More →


Thursday October 9, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Social Change & Social Branding
Advancing Your Mission, Vision, and Values in the Digital Space 

In this lecture I will discuss the unique challenges associated with building and maintaining a strong digital presence in a Social Enterprise environment, using examples and anecdotes from my role as Interactive/Integrated Media Manager at WonderRoot, an Atlanta-based non-profit arts and service organization with a mission to unite artists and community to inspire positive social change.    http://wonderroot.org  My comments will highlight several primary areas, including general strategies, community building, fundraising, and content creation, with a focus on these actions within the context of a Social Enterprise.

Speakers
FH

Floyd Hall

Interactive/Integrated Media Manager, WonderRoot
Floyd Hall currently serves as the Interactive/Integrated Media Manager for WonderRoot, where he helps guide WonderRoot’s presence in the online space and creates digital content in support of WonderRoot’s mission of uniting artists and community. Floyd also produces weekly podcasts... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Passion and Profit: Balancing Mission and Money for Maximum Growth
When mission, money and momentum mix, you can have a powerful social enterprise….or a big mess. How do you effectively align your passion with the need to generate funds for your business or non-profit? This session will explore ways to structure your endeavor for maximum return on mission. Learn to build and inspire a community of supporters, accelerate growth and secure the future of your organization.

Speakers
JS

Joellyn Sargent

President, Claravon Consulting Group
Joellyn ‘Joey’ Sargent creates powerful momentum for growth. As president of the Claravon Consulting Group, she helps business and non-profit leaders align strategy, marketing and customer experience, generating breakthrough results in performance and profitability. Joey is the... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Social Enterprise: Organizational Readiness & Activation
For this session I plan to draw on my experience at Adobe helping over 50 mid-market to large enterprise clients with their social media activation.  I will pull from from the process I co-developed and the emergent best practices in the areas of social roles, governance, listening (monitoring), campaigns, and overall measurement and analysis.  

Speakers
JW

Joe Walker

Sr. Consultant, Adobe Social and Analytics, Adobe Systems
For nearly 15 years Joe Walker has focused on growing companies and on bringing his and others’ innovations to market. His work in social communities began in 2001 when he developed chat room marketing innovations for Lycos Europe, the largest Internet property in Europe at the... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)