Loading…
SouthWiRED 2014 has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Mobile [clear filter]
Friday, October 10
 

9:00am

How do you make money in Mobility
Speakers
SB

Steve Brumer

Partner, 151 Advisors
Steve has over 25 years experience in the wireless/mobile space and has unprecedented knowledge of the industry. During his accomplished career, Steve has been a dynamic entrepreneur with proven expertise in sales, marketing and channel development. His expertise is helping wireless/mobile... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

How Mobile and Social Are Creating New User Personas
Speakers
SS

Scott Snyder

President, Chief Strategy Officer, Mobiquity
In today's world, "experts" abound, even if they have limited credentials and knowledge. However, that word hardly does justice to Scott Snyder, his background and expertise. He wrote the book — "The New World of Wireless: How to Compete in the 4G Revolution" — on the next generation... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Mobile Marketing From A to Z
Join Jamie Turner, co-author of the #1 best-selling mobile marketing book Go Mobile, in an engaging and lively presentation that will help you dive into the world of mobile. This practical, hands-on presentation will provide you a roadmap on how to set-up, launch and run and effective mobile marketing campaign.

Here are just some of the questions Jamie will answer in this fast-pace tour of the mobile marketing world:

    1.    I've got a mobile website already, but I'm ready to take the next step. How do I get past the basics and put mobile marketing to work for my business?
    2.    What are the steps involved in setting-up, launching and managing an effective mobile marketing campaign?
    3.    How can I measure the ROI of my mobile marketing campaign?
    4.    What are the most common mistakes businesses make when running a mobile marketing campaign?
    5.    What are the lessons I can learn from the companies that have successfully leveraged mobile?

Jamie Turner is the founder of the 60 Second Marketer and the CEO of 60 Second Communications, a marketing firm that creates mobile campaigns for The Coca-Cola Company, InterContinental Hotels Group and Samsung. He is a regular guest on CNN and HLN on the topics of social media and mobile marketing and is an in-demand international speaker at corporations, trade shows and events around the globe.

Speakers
JT

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an author, speaker and the CEO of 60 Second Communications, a full-service advertisingagency based in Atlanta. He is also the Founder and CEO of 60SecondMarketer.com, an online community that provides tools, tips and tutorials for marketers around the globe. Jamie... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Mobile and the Connected Home
With the continued growth in the ability of mobile devices to connect with everything, we have seen the introduction of a new range of connected devices including the connected toaster.  The question is:  “What does the future hold for the mobile device as the remote control for the home. In this discussion, we will take a look at the range of devices and services driving this new connectedness and ask a few questions on the role of these in our daily lives.  Can there be too much or is there not enough? 

Speakers
CG

Chip Gross

Director, AKQA
Chip Gross is currently Director of Client Services for AKQA, where he is leading the establishment of the AKQA Atlanta office. Chip has over 20 years of experience in Digital Marketing spanning both the client side (UPS) along with agency experience at AKQA, Razorfish, iXL and IBM... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Round 2 of the Most Fun and Engaging Mobile Marketing Panel Discussion in the History of the Universe
Last year, one of the most talked-about panel discussions was this one, which included industry experts, cutting-edge information and shots of tequila — all delivered in a fun, engaging and interactive presentation. Don’t miss out on this year’s panel discussion which will include mobile tips and techniques from some of the top practitioners in the country. If you’re still trying to understand the difference between a mobile website and a mobile app, this panel isn’t for you. But if you’re ready to go to the next level where you’ll learn about mobile hyper-targeting, mobile ROI and other advanced mobile techniques, then stop on by and join internationally-recognized mobile marketing author and expert Jamie Turner as he takes you on a whirlwind discussion with some of the nation’s leading mobile marketing practitioners. Bring your shot glasses!

Speakers
JT

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an author, speaker and the CEO of 60 Second Communications, a full-service advertisingagency based in Atlanta. He is also the Founder and CEO of 60SecondMarketer.com, an online community that provides tools, tips and tutorials for marketers around the globe. Jamie... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Start to Launch: Minimizing Risk and Creating Your First Mobile App

No overhead costs, no need to hire a ton of employees, and there’s quick ways to create a mobile app in seconds through 3rd party software.  Mobile app startups are the most popular avenue for new entrepreneurs.  However, it’s easy to overlook the process of making a quality app.  Before you realize it, you’re knee deep in an untested app that has too many features, confuses your customers, and actually ends up costing more than initially expected.    

My presentation will show you how to avoid the biggest mistakes a business can make when creating a new mobile app. 


Speakers
JK

Joshua Kushner

Chief Marketing Officer, Longstreet Solutions, Inc.
Josh has worked in tech start ups for most of his career ranging from start up search engines, mobile apps, and web development companies. Josh uses his background in startup management and mobile app development to impact overall strategy.


Friday October 10, 2014 10:30am - 11:30am
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Crystal Balling: Atlanta Mobile Leader's Forecast
How will mobile impact your life on a daily basis in 5 years? What about 10? Will we all live the "Minority Report" future or will we drown in a thousand different smart phones and tablets? Will our wallets disappear as credit cards go digital or will plastic prove to be a savvy survivor? And will Atlanta stake a claim as a leader in the mobile space, given the strong foundation built by companies such as; Coca-Cola, Home Depot, Turner, and a thriving start-up scene?

Moderators
SS

Scott Shamp, Ph.D.

Director, New Media Institute, University of Georgia, College of Journalism
Scott A. Shamp is the Director of the New Media Institute in the Grady College of Journalism and Mass Communication at the University of Georgia. The New Media Institute is an interdisciplinary unit created to explore the creative, critical, and commercial implications of new digital... Read More →

Speakers
JV

Jennifer Van Buskirk

President, Cricket Wireless
Jennifer leads the new Cricket as President. Previously, Jennifer was President of Aio Wireless and before Aio and Cricket merged, she led the strategy leading to Aio's launch in May 2013 and its successful introduction to the marketplace as a fast-growing brand. Prior to that... Read More →
CK

Craig Kirkland

Mobile Strategy and Planning, The Coca-Cola Company
Craig Kirkland, who recently joined The Coca-Cola Company, is responsible for global mobile strategy and planning. In his role Craig is helping the Coca-Cola Company leverage the power of mobile to “use the phone in one hand to put a Coke in the other.” Craig is based in Atlanta... Read More →
AL

Alia Lamborghini

Vice President, Sales, Millenial Media
Alia Lamborghini leads Millenial Media's South and Central Regions, where she is responsible for mobile strategy and business development for clients such as Bank of America, Coca-Cola, Delta Airlines and The Home Depot. Alia joined Millenial in January 2010 after spending eight years... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Mobile SEO - Creating Accessible & Optimized Mobile Experiences
This year, mobile search queries will exceed desktop queries on Google. Yet, in a world where mobile devices outnumber computers 3-to-1, many businesses still treat mobile as a separate experience and runner-up to their "main" site.  This session will focus on case studies and real-world examples how search engines interpret and rank mobile websites.  We will explore the variety of options for creating mobile website experiences, weigh the pros and cons of each, and address areas that businesses can optimize their sites to  increase traffic and revenue from mobile devices.  Participants will have the opportunity to submit their site for live review and will be engaged in discussion about mobile SEO strategy and technical implementation so they can leave with increased knowledge of the mobile landscape and practical understanding of the steps they can take to take their own mobile presence to the next level.

Speakers
JS

Jordan Silton

Director of SEO, Relevance Advisors
Jordan Silton is Director of SEO at Relevance Advisors, an Atlanta-based interactive agency specializing in search marketing. Jordan is an accomplished digital marketing professional who has crafted and executed search engine optimization and digital media strategies for clients such... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Mobile Video - Smartphones, tablets and high quality videos for your brand
This lecture will teach attendees how to leverage mobile devices for high quality video production. This presentation will give real world examples, show tools and best practices.

Speakers
AC

Amani Channel

Senior Producer, Visual Eye Media
Amani Channel, MA is a broadcaster, an educator, an award-winning storyteller, a video producer, and a communications professional. He helps brands, nonprofits, individuals and students tell traditional and digital stories. During his career he's worked as a news reporter, PR practitioner... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Applying Actionable Intelligence When Mobile Devices and Location Collide
While the new mobile society brings a tidal wave of marketing opportunities for brands, it also creates new challenges of how and when to reach consumers when it matters most. As mobile and connected devices continue to proliferate, it’s increasingly important for marketers to have real-time intelligence to accurately determine how to make their mobile connections impactful. A panel of leading mobile marketers will give their perspectives on the “Power of Place” and discuss how they are leveraging location intelligence to engage with consumers on the go. 

Speakers
AL

Aubriana Lopez

Lead Strategist for Wireless, Hyperlocal and Mobile (WHaM), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Beyond Check-Ins: The new Mobile + Social Engagement Paradigm
Participants Companies: MomentFeed, Foursquare, Vert, Mellow Mushroom.  Who doesn't want to double or triple their fan-base and boost 10x social engagement overnight? The biggest opportunity in local/social marketing is here and proven processes + technology can help bring it to life - at scale! This panel will explore the opportunity, case studies, technologies and best practices to connect with your local fans across the social spectrum and tap into the new mobile paradigm for social engagement.

Speakers
DB

Derek Browers

VP of Product, MomentFeed
Derek Browers joined MomentFeed, in founder Rob Reed's garage, as its first employee in 2010 and has played a central role in the company's growth. As the VP of Product Derek has led the development and launch of MomentFeed's PinSync, LocalVoice, Business Intelligence and Campaigns... Read More →
AK

Annica Kreider

VP Brand Development, Mellow Mushroom
CM

Cathy Muldowney

Director, Brand Partnerships, Foursquare
Cathy Muldowney is currently a Senior Brand Partner at Foursquare. She was a founding member of the national sales team based in New York City and worked with the team to build a media business from the ground up to a multi-million dollar business. Cathy has developed integrated programs... Read More →
KP

Kevin Planovsky

Principal, Vert
Kevin is co-founder and Principal of Account Strategy at Vert, the boutique digital shop helping Fortune 1000 brands drive real results through mobile + social strategy. His team's work with brands like IHG, The Weather Channel, Mellow Mushroom and Aetna have generated millions... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Shortest Path to Value for Business Mobile Apps
George Mashini has been deploying enterprise mobility solutions for years at Catavolt, to companies in myriad industries and many thousands of end users. The apps that have brought the most value to organizations the quickest have been sometimes simple tasks that would normally be overlooked in broad   initiatives. Find out more about how to start the toughest part of creating your first mobile business app: identifying the problems to solve, and figuring out how to deliver business value the quickest. This session is tailored for people in the beginning stages of planning on building mobile apps for their business, which matches closely with the stage most companies are in evaluating app development. 

Speakers
GM

George Mashini

Chief Executive Officer, Catavolt
George Mashini is currently the CEO of Catavolt, Inc, an emergent leader in the enterprise mobility market. As Co founder and CEO of Catavolt he led the company from inception to full deployment of an innovative and award winning solution. George built and recruited the management... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Mobile & Social Activations at and around Sports and Special Events
It's a formal presentation highlighting a few case studies from the past year done by our agency.  Questions and discussions welcomed.

Speakers
RY

Richard Yancey

Principal/CMO, Yancey Marketing
A veteran marketeer creating unique mobile and social campaigns using new technologies for rewarding mobile engagements.


Friday October 10, 2014 4:30pm - 5:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

The Unpredictable Future of Enterprise Mobility
Glenn Osborne will discuss the unpredictable device landscape that faces IT departments in the future. From new phones, tablets and traditional style devices, to wearables like watches and Google Glass, consumers will be bringing these devices to work and they all have IP addresses. Rather than simply lock down your network, prepare your infrastructure to be able to handle these devices so you can regulate their use (and take advantage of their benefits) accordingly.

Speakers
GO

Glenn Osborne

Chief Architect & Chief Technology Officer, Catavolt
Glenn has specialized in designing and implementing enterprise architectures since 1992. He led in the development of the Infor Development Framework for the IBM System i, which is currently used by Fortune 1000 companies worldwide. He was an early adopter of languages such as C... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)