Loading…
SouthWiRED 2014 has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Health Tech [clear filter]
Wednesday, October 8
 

9:00am

GREAT Content is King
Everyone’s heard the phrase “Content is king,” which made many brands rush into throwing something online and then cross their fingers. In today’s market, the reality is this:  GREAT content is king. But telling stories about the work your brand is doing without coming across as cocky or self-promotional is a huge challenge. This session will help you understand what makes content stand out, as well as explain specifics on how to produce great content and create a narrative that tells your story and builds your brand using great storytelling and production techniques.

Speakers
DK

Diana Keough

CEO, Founder and Editor-in-Chief, ShareWIK
Diana Keough is a Pulitzer prize-nominated medical journalist with more than 18 years of experience, working for The (Cleveland) Plain Dealer, National Public Radio and the Emmy-nominated PBS NewsNight Akron. Diana is also a frequent guest lecturer for Emory University’s journalism... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Usability Tests on the Cheap: Getting Great Data
In this hands-on workshop, you’ll learn how to conduct your own usability tests without spending a fortune. Usability testing gets your product in front of real users to find out just how intuitive your product (or service) actually is. Every product manager should have basic knowledge of doing usability tests, and you’ll do it today.
 
What You’ll Learn:
 
•   How to avoid biasing your participants
•   How to put participants at ease get the maximum data
•   What to do with the information when you’re done
•   Whether to record or not to record
•   How many participants is the right number
•   When you can do it yourself and when you should hire an expert
•   Eliminating outside variables

Speakers
PH

Peter Hildebrandt

Principal, Hildebrandt Associates
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customer data into the product (and service) design process. His clients range from high... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

#HIT Chicks - Panel
This panel discussion will focus on each panelist's particular journey as a woman in the female-centric world of healthcare and the male-dominated world of IT. We'll also touch on mentorships, working your way up to the C-suite, work/life balance, role models and words of wisdom. 

Moderators
JD

Jennifer Dennard

Digital Diva, HIStalk.com
Jennifer is the founder of #HITChicks communities on Twitter and LinkedIn, which serve as ongoing dialogues about the challenges women face working in healthcare IT and the larger technology industry. As Digital Diva at HIStalk, she is responsible for a variety of social networks... Read More →

Speakers
LF

Lee Farabaugh

Chief Experience Officer, PointClear Solutions
Lee Farabaugh is a senior user experience research and design expert, having worked in user experience in healthcare for the past nine years. She has worked on projects in a variety of healthcare domains, from public health and life sciences to consumer- and provider-facing healthcare... Read More →
MG

Marchell Gillis

Social Media Manager, McKesson Connected Care & Analytics
Marchell Gillis is a marketing communications professional with more than 15 years experience in the technology sector, most recently in healthcare information technology. Marchell is the social media manager for McKesson Connected Care & Analytics, a McKesson Corporate business... Read More →
DH

Denise Hines

CEO, eHealth Services Group
Dr. Denise W. Hines heads eHealth Services Group and serves as the Executive Director of the Georgia Health Information Network (GaHIN). Nationally recognized as an expert in state government in health information exchanges (HIE), Dr. Hines has participated in hundreds of public speaking... Read More →
LI

Lucienne Ide

CEO and Co-Founder, Rimidi Diabetes, Inc.
Lucie is the CEO and co-founder of Rimidi Diabetes, Inc., a healthcare IT company that develops solutions to improve the quality of life for individuals with diabetes. Dr. Ide earned a combined MD and a PhD in Pharmacology from Emory University in Atlanta. She completed her internship... Read More →


Wednesday October 8, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Big Data, Healthcare Outcomes, and Marketing

What exactly is big data and how can we make people healthier? Hear real world examples for big data marketing to consumers. Learn how publishers are reaching consumers at scale using first party data. Discuss how with great data comes great responsibility.


Speakers
DB

David Blanke

Director, Everyday Health
Accomplished and growth-oriented Executive with 15+ years’ healthcare industry experience. Unique insight and expertise derived from digital health sales & marketing coupled with clinical and health administration experience.


Wednesday October 8, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

2014 Trends: Empowered Patients are Here to Stay

Empowered patients are here to stay and their numbers will continue to increase. Education and engagement are what fuels this movement and allows patients to take their healthcare into their own hands. New technologies and devices, along with online health information, social networks, and wearable devices will continued to be leveraged in the quest to access anytime-anywhere health information. This session will look at four trends that have been instrumental in the empowered patient trend.


Speakers
DB

Diane Brodalski

Sr. Health Communication and Digital Marketing Specialist, Danya International
Diane Brodalski is a Senior Health Communications & Digital Marketing Specialist for Danya International, a full service digital and health communication firm providing health communication strategy, product creation, monitoring and evaluation services for both US and international... Read More →


Wednesday October 8, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Health IT Marketing: Crafting an Effective Message
Speakers
JB

Josh Byrd

Director of Marketing, Patientco


Wednesday October 8, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Healthcare & The Reputation Economy
Online reputations matter. According to the most recent study from the Journal of the American Medical Association, 56% of patients consider online reviews to be “important” or “very important” when evaluating a new physician. Terms like “transparency” and “healthcare consumerization” aren’t just buzzwords, but real transformations that are taking place.  Industry-leading healthcare providers have recently begun publishing uncensored doctor ratings and patient comments – from federally-mandated patient satisfaction surveys – on their own website.  Come hear how some of the country’s largest hospital systems are embracing this trend to take control of their doctors’ online reputation and make doctor selection more transparent.

Speakers
avatar for Andrew Ibbotson

Andrew Ibbotson

CEO, Digital Assent, LLC
Andrew Ibbotson is a serial entrepreneur who currently serves as founder and CEO of Digital Assent, a healthcare technology company that helps physicians and hospitals improve patient satisfaction and grow their online reputation.  Prior to Digital Assent, he was founder and CEO... Read More →


Wednesday October 8, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Patient Journey and Social Media
Speakers
GC

Greg Cohen

Sr Manager, Social Media & Influence, UCB, Inc.
As the Senior Manager of Social Media and Influence at UCB, Greg is responsible for creating and growing social media programs to engage patients through social media. Greg spends his time finding new ways to deliver important medical content to patients-in-need. Prior to the pharma... Read More →


Wednesday October 8, 2014 3:00pm - 4:00pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Custom Organs Online: How and When?
Rapid advances in tissue engineering and stem-cell research now allow a new wave of innovation. Stepping from the first 100% synthetic human nanofiber trachea replacement surgeries in the world, leaders now manage cellular growth and healing without strong adverse impact to the patient. That barbaric endovascular graft or hernia mesh is about to be a relic of the past. Look ahead to go online for your new heart valve, lung, meniscus, or torn rotator cuff. Joints and osteoarthritis problematic? An injection of nanofibers and stem cells might do the trick!

Speakers
TP

Timm Peddie

President, Nanofiber Veterinary
Timm Peddie (President Nanofiber Veterinary) brings 20 years in high tech and product management. He founded Spot Devices (sold to Carmanah) and FLUID Bandwidth (VoIP company sold to Dialpad, now Yahoo!). He is a former US Olympian, competing with Lance Armstrong, and former member... Read More →


Wednesday October 8, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

How Health IT Enables Patient Engagement
A session on various technology solutions to getting patients more informed and involved in their own healthcare, and how the affordable care act has changed the healthcare landscape in this area.

Speakers
SB

Stuart Bracken

CEO, Bioscape Digital
A successful entrepreneur, Stuart’s career to date includes co-founding three separate companies. His experience includes expertise in Mobile, SAAS, and License models. Stuart holds a Bachelors Degree in Business and Information Systems and a Masters in Accounting from Wake Forest... Read More →


Wednesday October 8, 2014 4:30pm - 5:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)