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Fin Tech [clear filter]
Friday, October 10
 

9:00am

Managing the Digital Chatter - Panel
The reality in digital is that while you are using the space to share information about your brand, your consumers are doing the same thing. Through social media, blogging and similar outlets consumers are creating a digital chatter about your brand, and unless you are engaged in that conversation, it is often one-sided. Professionals in social media, reputation management, SEO and content marketing will shed light into when it is important to join that conversation, the best way to say "hello" and how to ensure that even negative customer experiences don't bring down your digital reputation.

Moderators
KU

Karen Umpierre

Account Supervisor, Response Mine Interactive
Karen Umpierre, Account Supervisor at RMI, has been with the organization since 2012 brining 7+ years of digital marketing experience working with B2B and B2C clients of various sizes and industries. Karen oversees the development and execution of digital marketing strategies related... Read More →

Speakers
CD

Clinton Dugan

SEO Digital Marketing Manager, EverSpark Interactive
As a SEO Digital Marketing Manager, Clinton Dugan has lead teams covering content marketing, social strategy, and SEO for Enterprise brands. With working for brands like Synovus, Navy Federal Credit Union, Key Bank and Credit Guard of America, his breadth and depth of experience continues... Read More →
AG

Annie Green

Junior Content Marketing Manager, Response Mine Interactive
Annie Green is a digital marketing professional at Response Mine Interactive whose strength lies in innovative solutions and insightful strategies. Her expertise in content marketing and social media has been enriched by previous roles in SEO, public relations, and nonprofit management... Read More →
KM

Keitha Maciel

Channel Marketing Manager, WorldPlay
Keitha Maciel is a Senior Channel Marketing Manager at WorldPay where she develops and executes the marketing strategy to drive revenue, retention and customer advocacy within the existing client base. Prior to WorldPay, she worked for financial technology leaders, VeriFone and FIS... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Social Securities: How to Utilize Social Media Without Losing Compliance
You want to be out there. You want to have a presence on Social Media. But all you keep hearing is that you can’t. There are too many restrictions. Too many regulations – making it sound impossible. In this presentation, Deb Krier, The SociaLight, makes the impossible POSSIBLE! Deb is a specialist on FINRA and SEC regulations and Social Media Compliance. She navigates the white water of social media to get you to the other side while helping you build your business and your brand along the way. She is not only a national leader in social media training, but she has a solid financial services marketing background, so she knows what needs to be done, the limitations set, and how to navigate through the turbulent waters to get your messages approved and out!   It is critical for financial services professionals to receive proper training so that they can take advantage of this powerful marketing tool! If they don’t they will always be on the sidelines watching someone else get across the river and claim their customers.
An interactive lecture and information session which allows significant time for questions and audience engagement.

Speakers
DK

Deb Krier

Owner, The SociaLight
Deb Krier is a Social Media adviser, professional speaker, and trainer. With nearly 20 years as a marketing and PR professional, she’s passionate about helping professionals use Social Media to promote themselves and their businesses. She likes to help people learn how to use social... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

The Evolution of the Financial Services Consumer Journey
Mobile isn't the future. It's the present. The proliferation of "smart" mobile devices has created a new breed of financial services customer - namely, one who expects information in "the now". Brands need to meet consumers on this new level of expectation, resistance will only prove futile. As users move seamlessly between devices, brands need to develop a "device-agnostic" marketing strategy to engage customers and exceed expectations. Paypal and Venmo are gobbling up a huge share of transactions that historically were banks bread and butter. With new competitors specifically focused on online banking and near perfect access to information everywhere and at anytime, do brands still matter to the 2014 banking customer? The answer is yes.

Speakers
SM

Sam McElhinney

Senior Account Manager, Google
Sam began his career at Google in the medium business division before moving up to work as an Account Manager and later Senior Account Manager on Google's large financial services brands. At Google, Sam creates integrated marketing strategies for brands, leveraging the Google search... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

The Shift To Digital: Future of Finances
The Shift to Digital: The Future of Finances will address several different questions within the financial arena. Professional in mortgages, financial innovation, analytics, etc. will all discus how they have seen the financial services industry evolve in the digital era. Come ready to hear discussion around current challenges, digital transformations and projections on what is to come in this space.

Moderators
RH

Rusty Holcombe

Russell Holcombe, President of Holcombe Financial and author of You Should Only Have to Get Rich Once, strives to end the frustration many people have with their financial planners. He helps high net worth clients navigate the treacherous, conflict-ridden waters of financial advice... Read More →

Speakers
FB

Frank Braski

Director of Innovation, TSYS
Creative disruptor. Mentor / Maker. Dad. Democratizing systems control and enabling financial inclusion. -24 years deep distributed technology sales, business & product development, service and implementation - 12 years as a boutique consulting/entrepreneur & small business owner... Read More →
RC

Rob Chrane

President, Down Payment Resource
Rob Chrane has more than 30 years of experience as a top producer and executive in the real estate and mortgage finance industries. Chrane launched Down Payment ResourceSM to connect eligible homebuyers and eligible properties with hard-to-find down payment assistance programs. As... Read More →
JC

Jeff Clark

President, Orange Axis
Jeffrey B. Clark, Jr., CFP is a Principal of OrangeAxis and has more than 20 years’ experience in investments and portfolio management. Jeff graduated with a Finance degree from Florida State University in 1991 and an MBA from Rollins College in 1996. He helped launch the STI Classic... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Maintaining a Positive Digital Image – PR in FinTech
Speakers
BB

Brandon Butler

Technical Director, Edelman
Brandon Butler is Edelman Digital Atlanta’s Technical Director. Brandon is a seasoned digital technologist, with over 10 years of comprehensive experience including complex technical project management (both SCRUM &  Waterfall), online marketing, website design & development... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Payment Trends Changing in Credit Card Processing - Panel
Clearly the barter system and cash are a thing of the past but in today's day and age, checks and traditional credit cards are becomng "old school" as well. This panel will include professionals in the payment trends space discussing where our money is headed.

Moderators
FB

Frank Braski

Director of Innovation, TSYS
Creative disruptor. Mentor / Maker. Dad. Democratizing systems control and enabling financial inclusion. -24 years deep distributed technology sales, business & product development, service and implementation - 12 years as a boutique consulting/entrepreneur & small business owner... Read More →

Speakers
DB

Darrah Brustein

Partner, Equitable Payments
Darrah Brustein is an Atlanta transplant, by way of Philadelphia and Baltimore. She holds a BA from Emory University in Religion and Italian, which she ‘naturally’ parlayed into a career in wholesale apparelsales. Ready for a new challenge, she joined forces with her twin brother... Read More →
HW

H. West Richards

Executive Director, American Transaction Processor Coalition
H. West Richards has spent the last 25 years of his diverse career in both the public and private sector.  His public sector experience includes seven years on Capitol Hill in the U.S. House of Representatives, serving in such capacities as Legislative Director, Press Secretary and... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Financial Services Digital Measurement Trends - Panel
There are so many metrics available for digital measurement, sometimes it is hard to decide what metrics should help you define success for your business. Financial Services Digital Measurement Trends will include several experienced digital analytics financial services professionals, discussing how they do it well. Come learn from the experts and start modeling your strategy for insightful and successful FinTech marketing.

Moderators
JH

Jason Hennessey

Principal, EverSpark Interactive
Jason Hennessey is an internationally-known search engine optimization (SEO) expert, speaker and search marketing correspondent for The Washington Post, Fox Small Business, CNBC, Inc., and CBS News. For over 13 years, Jason has been a vigorous student/practitioner of search marketing... Read More →

Speakers
KH

Keith Hanks

Relationship Manager, Silverpop
Keith is a Relationship Manager with the Agency Channel at Silverpop. His background includes digital agency experience up to the Account Director level. Keith has a reputation of helping companies leverage additional native Silverpop functionality. Companies that work with him regularly... Read More →
DW

David Wright

Vice President of Digital Analytics, SunTrust Bank
David Wright built the digital analytics practice for SunTrust Bank, one of the largest US banking organizations. They measure and drive strategic objectives including improving new client acquisition, increasing cross-sell, and creating a better client experience as demand for anywhere... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

From Tellers to Technology - How to be Found on the Web
Being found on the web seems to get harder every year with new technologies such as mobile devices, tablets and even watches. What you do and how you manage your website can either hinder your online visibility or help you. Implementing strategies across your organization to help with Search Engine Optimization will garner the visibility you need to be successful. This session will go over the best practices of SEO and how your various departments - from Content Strategy and Marketing to Web Development - affect your online visibility and what strategies you can implement to leverage your online content and marketing.

Speakers
RM

Rebecca Morrow

SEO Manager, Equifax
Rebecca Morrow has been in the search industry for over 10 years and has been doing copy writing for the web for over 13 years. She has learned from the best in the industry and brings her expertise to you for the FinTech track and how to implement best practices of SEO, targeting... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Why Constant Innovation is Crucial in FinTech

It seems like everday we hear about new breaches in security and credit card information getting compromised. Target, Home Depot, the list continues. As hackers become smarter, financial institutions need to stay a step ahead with innovatibe structures and technology. Come ready to learn how to outsmart the crooks and keep your customers secure and happy.


Speakers
JD

John Dancu

President & CEO, IDology, Inc.
John has served as President and CEO of IDology since 2005. During this time, IDology has grown to be a leading provider of identity verification and fraud prevention solutions in the financial services, merchant processing, payments, retail, healthcare and other markets. Through... Read More →
DH

David Hehman

Associate Innovation Director, TSYS
David Hehman was born in Chicago, IL, grew up in Phoenix, AZ and now lives in Pine Mountain, GA. Currently, he is Associate Director of Innovation at TSYS and serves as a coach and President of the Harris County Soccer Association. David's unconventional career has afforded him... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)