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Monday, October 6
 

9:00am

Google+ Hangouts for Business: The New Marketing Tool You Should Be Using But You're Not
YouTube is the second largest search engine in the word! So, if you want to get found in Google's search for your industry or business, online video is a vital investment that doesn't have to cost thousands of dollars.  With online video on the rise, now is the perfect time to use Google+ Hangouts to create online video and valuable content to grow your business.   In this presentation, attendees will learn exactly how and why Google+ Hangouts are a "game changer" in the field of marketing and technology.   They'll also learn how businesses large and small are using the technology of Hangouts to engage their customers, grow their brand, and generate revenue in real time! 

Speakers

Monday October 6, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Handling a Social Media Crisis
The presenter and attendees will discuss recent social media crises and how they were handled by the companies/individuals. Attendees will also be provided with tips to prevent social media crises and strategies to use when one finds themselves in a crisis.

Speakers
KS

Kia Smith

Social Media Coordinator/Digital Media Consultant, Spelman College/Freelancer
Kia Smith is an experienced communications professional. As the social media coordinator at Spelman College, she manages the College’s social media pages, develops and executes strategic interactive plans and monitors the College’s digital brand. Prior to joining Spelman College, Kia worked as a communications consultant, the editor of Black Health Magazine, and an educator with Clayton County Public Schools. When Kia is not... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Taking on the Challenge of Social Media Marketing in a B2B world
Danica Kombol leads a panel of seasoned B2B Marketers, all of whom have embraced and tackled the challenge of social media marketing in a B2B world.

Speakers
NH

Neil Hirsch

Manager of Global External Communications, Novelis
Neil Hirsch, APR is an award-winning strategic communicator with more than twelve years of experience in corporate and agency public relations across a number of industries focusing on professional, consumer, internal and business-to-business communications. Neil currently serves as Manager of Global External Communications for Novelis, the world leader in aluminum rolling and recycling, with responsibility for corporate media relations... Read More →
DK

Danica Kombol

President, Everywhere
Danica Kombol is the co-founder of Everywhere, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their  social good campaign, #BeatCancer.  As a Social Media marketer, Danica draws on her extensive background as a television producer and public relations... Read More →
SP

Sarah Pilling

Vice President, Strategic Communications, PGI
Sara Pilling is Vice President, Strategic Communications at PGI, a a leading global provider of collaboration software and services. Sara bills herself as a Wife, mother, daughter, sister, friend. PR professional. Recovering marketer. Social media stalker. Pop culture junkie. Raised mostly in and around Athens, GA. Music-lover. Bulldog. Ginormous extended family. Perpetually planning and cooking for the next family gathering.
GR

Gayatri Rao

Digital Marketing Manager, Manheim
Gayatri has eight years of experience in Digital Marketing with a core competence in online strategy and social media. She excels in integration of digital marketing tactics with broader company objectives. As a champion of social marketing technologies, she has a track record of creating and implementing successful social media programs for Fortune 500 brands like Verizon Wireless, Georgia-Pacific, Perkin Elmer, Home Depot and others... Read More →
TS

Todd Smith

Director of Media Relations, Cox Communications
Todd Smith is director of media relations at Cox Communications, the third largest broadband cable provider in the U.S. He serves as general spokesperson for the company across product lines and is responsible for national media and analyst relations strategy. Prior to his seven years at Cox, Smith spent nine years at BellSouth, where he directed external and internal communications initiatives for multiple organizations during his tenure... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

The Grueling & Gratifying World of B2B Search Marketing
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.

Speakers
SW

Stacy Williams

CEO, Big Drum
Stacy Williams has been a practitioner of Search Engine Optimization (SEO) since 1998. Her 14-year old award-winning B2B conversion agency, Big Drum (fka Prominent Placement, Inc.), works with technology company clients that wish to generate more leads. In addition to driving more website traffic for clients through SEO and Paid Search, PPI also encourages more visitors to become leads through Conversion Rate Optimization (CRO). Stacy... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

The New PR: Content Marketing & Social Media
Today’s fast-paced and ever evolving media landscape demands that PR and marketing practitioners adapt their strategy or risk losing the attention and loyalty of their prospects and followers. By creating a symbiotic relationship across internal PR, social media and content marketing assets, PR and marketing pros can drive more traffic to their websites, increase awareness and engagement online and provide useful content to followers – without hiring a staff that could rival a newsroom. In this session, Lanier Norville and Chelsea Curtis from AirWatch will give attendees tips and guidelines for using existing marketing assets like a blog, social media profiles and online press releases to create a content lifecycle that engages and informs readers.

Speakers
CC

Chelsea Curtis

Social Media Manager, AirWatch
Chelsea Curtis manages social media at AirWatch, a mobile device management company based in Atlanta. She joined AirWatch after spending two years at an Atlanta boutique PR agency. At AirWatch, Chelsea creates and curates content for all of AirWatch’s social media profiles, including Twitter, LinkedIn and Google+. She is also responsible for the strategy behind AirWatch’s social media presence, along with AirWatch’s global... Read More →
LN

Lanier Norville

Content Marketing, AirWatch
Lanier Norville leads the content marketing team at AirWatch, a mobile device software company based in Atlanta. She joined AirWatch after spending five years as a writer and editor in the magazine industry. At AirWatch, Lanier relies on the skills she built as a journalist to create valuable content and build audiences, working closely with the company’s PR and social media teams. Lanier received her bachelor’s degree in English from... Read More →


Monday October 6, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Is Your Personal Brand Attracting the Right Audiences?
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds.  Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?  In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe we’ll explore lessons learned and best practices.

Speakers
TB

Toby Bloomberg

President, Diva Marketing
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, and segmentation) while maintaining digital conversation authenticity. She helps the people within diverse organizations develop & leverage their 'authentic' voices to tell the stories of their brands with social media and digital content conversations. The goal is always to support business... Read More →
DB

Dorothea Bozicolona-Volpe

Strategic Digital Marketing Executive, Social Espionage
Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as well as, building strategic partnerships and implementing marketing technologies.  Dorothéa teaches marketers and business leaders how... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Mastering the Art of Social SEO
Speakers
JC

Jason Corrigan

Director of Organic Search & Strategy, Eclipse Web Media
Visionary marketing and organic search Director with six years of experience in developing complex, wide-scale search and social strategies that connect brands with qualified audiences. Search development campaigns include: Duracell.com, Febreeze.com, Swiffer.com, Dickies.com, and more. A published author on the concept of "Social SEO" and a prolific guest contributor to some of the industries most popular, credible journals including: Search... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Pinterest for Business: A Case Study for Nat'l Building Supply
This session will explore the various ways businesses can use Pinterest to their full advantage. Speaker Rachael Nichol will explain how she turned Pinterest into the number one organic traffic source for online kitchen and bath wholesaler National Builder Supply. Included will be advice on what businesses should and should not do on Pinterest and tips on how to create a successful presence on the Internet’s third most popular search engine.   National Builder Supply’s Pinterest account can be found at pinterest.com/natbsupply

Speakers
RN

Rachael Nichol

Social Media Manager & Director, National Builder Supply
Since her graduation from the University of Kentucky, Georgia native Rachael Nichol has been immersed in the world of social media. Now, four years later, Rachael is the Social Media Manager and Director of Blogger Outreach at National Builder Supply, an online wholesaler of kitchen, bath, and lighting located in Austell. When she’s not blogging, pinning, or +1ing, Rachael enjoys binge-watching Netflix and decorating her home.


Monday October 6, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Social Media Recruiting
Are you looking for a way to recruit top talent as efficiently and effectively as possible. Join us for an informative discussion about paid, earned and owned media channels, and learn how to find the right mix of all three to optimize your recruitment marketing and employer branding efforts. This is your opportunity to gain insights that can positively impact the future of your company. Make the most of it.

Speakers
EF

Emily Fearnley

Search Engine Marketing Analyst, JWT INSIDE
Emily Fearnley manages all search engine marketing (SEM), pay-per-performance media, search engine optimization (SEO) and social strategy for all JWT INSIDE US and Canada clients.  She has been with JWT INSIDE (an employer branding, employee engagement and recruitment marketing agency with offices in New York, Los Angeles, DC and Atlanta) for three years. Emily also creates and curates content for all of JWT INSIDE's social media profiles... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Taking Your Social Marketing Program from 2D to 3D
Our social channels are filled with noise, from people posting useless trivia, to brands posting pictures of their latest products, and everything in between. But in the midst of all of this noise is a great opportunity for brands and companies to take engagement to another level by simply meeting consumers where they’re at. In this session we’ll take a look at how to create genuine engagement that encourages true advocacy and awareness of your company/product.

Speakers
JD

Jason Dominy

Social Media Manager, Dalton Agency
Jason Dominy started in the social media marketing space when it first began, and for the past 6.5 years has been on the brand-side, working in the specialty coffee community for coffee roasters. While there, his focus was primarily on social strategy, community management, engagement, influencer marketing, events and training. In July of 2013 he joined the agency world with Moxie/Engauge, where he wrote and oversaw content and social... Read More →


Monday October 6, 2014 10:30am - 11:30am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

12:00pm

Keynote Address
Cooperation, Collaboration, Community. A first-person perspective on how the Atlanta Tech scene has evolved since Web 1.0 and how our community of large enterprises and innovative start-ups need to collaborate to grow together in the digital age.

Speakers
RC

Ron Carpinella

COO, Decooda
Ron Carpinella is a recognized technology and digital media executive with nearly 20 years of experience leading teams in emerging technologies and digital media. Currently the COO of Decooda, he was an early member of Atlanta’s interactive media scene and has been a leader at a number of start-ups and well known brands in Atlanta including Google, where he was the first employee in Atlanta, Relevant Knowledge, Fansonly, Flycast/CMGI... Read More →


Monday October 6, 2014 12:00pm - 1:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Robots in Retail: Building Stronger Consumer/Brand Relationships
Every day, we are bombarded with thousands of marketing messages across a dizzying array of media: from our desktops and televisions to our phones and watches, brands have more ways to reach consumers than ever before. Unfortunately, this also means more noise for consumers. In this discussion, 22squared’s David Reeves will examine how some unlikely characters are helping us to connect brands and consumers in more meaningful and human ways: robots.

Speakers
DR

David Reeves

SVP, Director of Creative Innovation and Development, 22squared
David builds bridges between man and machine. His background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. David left Moxie Interactive's Technical Strategy group in 2010 and started his own company, Romp Interactive. He has focused exclusively on mobile technology and ideation for many Fortune 500 companies, including AT&T, Verizon Wireless and 20th Century Fox. He... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Breaking out of the Silo: Integrate Social Data to Impact Consumer Relationships and Digital Marketing
Integrate Social Data to Impact Consumer Relationships and Digital Marketing  Social media has transformed the way consumers consume information, make buying decisions, and vocalize their likes, loves, and loathes. In 2014, brands’ social activities are becoming direct and effective channels to inform customers, encourage buys, and keep customer relationships strong.  This session will discuss why social can no longer live in a silo to be a worthwhile company initiative, and how brands are embracing social data to improve consumer relationships and digital marketing. We’ll touch on how to get started, from aligning parts of the organization to what data to capture, and how to use it to prove the value of social.  We’ll also share case studies of Shoutlet customers and how they are using social data to build business. 

Speakers
TC

Teresa Caro

Senior VP of Industy Solutions, Shoutlet
As Senior Vice President of Industry Solutions at Shoutlet, Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including email, social, and analytics. Her focus lays in helping brands put the right teams and processes are in place for exceptional customer experiences, Teresa plays an instrumental role in defining ways brands can improve sales and customer retention, strengthen loyalty, and... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Hooked On Story: How to Make Your Brand Habit-Forming on Social Networks
Speakers
EK

Ed King

Director of Strategy, MaxMedia


Monday October 6, 2014 1:30pm - 2:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

IHG's Social Marketing Center of Excellence
Join us to learn how IHG is working to define our local strategy for hotels and franchisees. We will discuss our work in creating a local strategy for a global hotel company as well as some of the programs, processes and resources we're providing from the Social Marketing Center of Excellence for our hotels and franchisees to leverage at the local level.

Speakers
NA

Nick Ayres

Nick Ayres is the Director, Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective of delivering preferred brands. | | | | Immediately prior to IHG, Nick spent nearly five years with The Home Depot helping architect the company’s approach to social... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

The Rise of the Beautiful Web: How to Build Your Brand with Visal Social Media
The rise of social media platforms like Instagram, Pinterest and Tumblr have ushered in visual marketing as a key trend for 2014 and beyond. This presentation will explore a (brief) history of the visual web and provide attendees with tools, tips and best practices for leveraging visual content to deliver immersive and engaging digital experiences.

Speakers
LT

Lauren Thomas

Senior Social Engagement Manager, Moxie
Lauren Thomas is a Senior Social Engagement Manager at Moxie and a digital marketing strategist with a passion for connecting with people through social media, storytelling, and travel. Lauren has worked at global interactive marketing agencies and start-up social media marketing firms. Along the way, she has worked with a wide variety of clients ranging from local businesses to Fortune 500 companies. Lauren also speaks about new media and... Read More →


Monday October 6, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Demystify & Explore Structured Data: Learn the Why and the How
Structured data is the foundation for the future of search and the Internet as a whole. Learn what Structured Data is and why you need to be implementing it on your Web properties. Explore what Web 3.0 is and how structuing your data makes it possible. Learn how you can get started marking up your content and how you can facilitate the process with your development team.

Speakers
AA

Aaron Abbott

SEO & Analytics Manager, Big Drum
Aaron Abbott is the SEO & Analytics Manager of Big Drum, the B2B conversion agency. Before joining Big Drum, Aaron worked at Boulder, Co. based Vermilion Design + Interactive as their Digital Marketing Manager. Aaron is responsible for understanding and predicting changes in search engine algorithms, while developing optimization techniques that achieve and maintain healthy organic search engine rankings that drive qualified traffic. Aaron... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Paying to Play: Understanding the Paid Side of Social Media
Should I boost this post? How much should we spend? We can buy a hashtag? There are 100’s of options when it comes to using paid social media and it’s hard to know what will work best for each platform. In this session I’ll explore the strategy behind using paid social media from budgeting and targeting to implementation and tracking. My goal is to have you leaving the session with a clear understanding of the pros and cons of a paid campaign, how to track ROI from a paid campaign and ready to create your own.

Speakers
MK

Melissa Kerwin

Social Media Analyst, Marketing Inspirations
Melissa is a Social Media Analyst with Marketing Inspirations, specializing in paid social media and social media advertising for sports and entertainment clients. Her background in economics provides a unique perspective on analysis and consumer behavior, along with mastering campaigns to deliver revenue generating results. Melissa has worked with a wide range of high profile clients including: Feld Entertainment, The Radio City Christmas... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

You Talk Too Much: How to Lose Friends and Alienate People in Social Media
You Talk Too Much is a modern twist on the Pareto Principle. Teaching communicators how to utilize the 80/20 rule in social media will open the door to realizing the true value of social media for business. Learn how to set up a social media listening dashboard, monitor it 24/7 without being online 24/7, and decipher the results from your analytics. Additionally, communicators will walk away with a new golden rule for social media: listen more, talk less.

Speakers
JD

Jenifer Daniels

Founder & CEO, Good&Smart
Jenifer Daniels, APR, founder and CEO of Good&Smart, helps brands use data to communicate their impact. She also serves as an adjunct faculty member at UNC Charlotte's Department of Communication Studies. In 2014, Jenifer launched #GoodCamp - an innovative, unconference advancing effective communications for nonprofits. Jenifer is a New Leaders Council Fellow, board chair... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Your Brand Isn't Real: Why You Can't Create Authenticity Without a Story
Denizens of the Internet have a bologna meter with a mile-wide radius. If your brand exudes even the tiniest ounce of inauthenticity, you're risking a backlash against your organization. In this presentation, we'll hear from brands such as Scoutmob and Home Depot who will talk about starting with the story first to earn consumer trust and loyalty. We'll also hear from a PR professional who will explain where other brands have gone wrong - and why authenticity might be overrated.

Speakers
CG

Chris Glazier

Account Supervisor, Cookerly Public Relations
HH

Holly Hefner

Content Supervisor, JWT Atlanta
Holly Hefner is a content supervisor at JWT Atlanta where she is responsible for developing and overseeing implementation of content strategy for clients including the United States Marine Corps. She has over six years of experience in marketing and social media, and more than two decades experience in telling a good story. Additional presenters TBD.
SJ

Sarah Jones

Manager of Trend and Design, Home Depot
LR

Laura Relyea

Editor, Scoutmob


Monday October 6, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Choir of One: Unifying Brand Voice and Imagery in Social
Choirs sing in harmony by working together to create one voice. With this cooperation in mind, brands can use the same concept to create and share unified content that resonates across all channels. In this session, our strategists across social media, digital advertising and creative services will discuss how to develop one unified voice, look, feel and personality across social media channels for brands, with a focus on consumer packaged goods (CPG). Our panel will address the following questions:  • What are the best practices for humanizing a CPG brand voice on social? • How do I make engaging content that keeps users interested in my brand presence on social media channels? • How can a low-interest CPG campaign be fun and create brand advocates? • What are some dos and don’ts when building engagement with a CPG brand? • What are some great examples of CPG brands successfully engaging audiences? 

Speakers
SK

Suzanne Kirkland

Social Engagement Manager, Moxie USA
With a strong background in public relations and social media, Suzanne Kirkland has managed communities, created social strategies and developed best practices for several brands, including The Coca-Cola Company, 20th Century Fox, Central Garden & Pet, L'Oreal and Georgia-Pacific. She has a deep understanding of content within social communities and the way it resonates across various brands. As a Social Engagement Manager... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Extending Reach and Improving Engagement: Best Practices for Conducting Successful Twitter Chats
This session will outline the steps necessary to conduct a successful Twitter chat and examine the unique challenges and benefits offered through the Twitter platform. Melissa, Carlos and Katie have played an essential role in the management, development, promotion and evaluation of Twitter chats on a myriad of health topics. They will share their expertise on how to successfully integrate Twitter chats into social media plans and effectively add a new form of engagement to your practice. Bring your smartphones or tablets powered and ready as the session will also include a live Twitter Chat to demonstrate the recommendations in real life! Not on Twitter yet? That's ok - we'll find you a Twitter buddy in the session. Topics include: • Basic Twitter terms and activities • Pre chat preparation and post chat follow-up • How to develop a Twitter script • How to select a chat topic • How to choose a hashtag • How to recruit guests for the chat • How to establish Twitter chat etiquette • Suggested Twitter analytics tools 

Speakers
MB

Melissa Beaupierre

Sr. Director, Danya International
 Melissa Beaupierre has more than 20 years of public health and social service experience. She is a Senior Director at Danya International and has been managing the Center for Disease Control and Prevention’s National Prevention Information Network (NPIN) contract since 2004. Prior to joining Danya, she managed the Florida Department of Health, Bureau of HIV/AIDS Prevention Section for seven years and has spent... Read More →
CC

Carlos Chapman

Partnerships and Outreach Coordinator (CDC, NPIN), Danya International
Carlos Noel Chapman II has extensive knowledge and experience in social media planning and execution; project planning, management, and evaluation; and health marketing/communication outreach. Much of his work effort has been in support of HIV/AIDS, STD, Viral Hepatitis, and TB prevention within the public and private sectors. He has a Master of Public Health degree with a concentration in Health Promotion and Health Education from Morehouse... Read More →
KM

Katie Mooney

Health Communications Specialist, Danya International
Katie Mooney is a Health Communication Specialist at Danya International. She has been with Danya for two years and has provided social media, marketing, research, writing, and evaluation expertise to several programs at the Centers for Disease Control and Prevention and the Food and Drug Administration. Before joining the Danya team, Katie worked at Hayslett Group supporting Georgia’s Partner Up! for Public Health advocacy campaign and... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Is Social Media Falling Apart?
Social Media has always been fragmented but for that past 5 years if a brand only wanted to focus on one channel Facebook seemed to be the obvious choice. Lately Facebook has made changes that is causing lots of brands to be frustrated. With organic reach falling like a lead zepplin one has to wonder what is the future of Facebook and where should brands be spending their time. My session will discuss whether or not Facebook should be abandoned, whether or not social media should be put on the back burner, and how to stay relevant in  the ever-changing world of social media. 

Speakers
SH

Sherry Heyl

Social Media Director, Sensei Project
Sherry Heyl started working exclusively on social media projects in 2005 (before Facebook was open to the public). Early projects included monitoring social media to identify competition and market opportunities for start-up clients, providing online reputation management guidance for ADP and working with AutoTrader.com on a blogger relations project as well as assisted in developing their internal social media platform. These projects led to... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Social Gov: How Local Governments Can Engage Citizens Through Social Media
Best practices and case studies for how key social media platforms can be utilized by local governments to promote citizen engagement will be presented.   How major social media platforms in the categories of micro-blogging; social networking; social bookmarking and photo sharing can be utilized in marketing local governments will be covered. The civic application of social media platforms such as LinkedIn, Facebook, Twitter, Google Plus, Instagram and Pinterest will be presented. Content tips, timing and tactics and issues unique to local government will be shared.

Speakers
PB

Patrick Burns

Founder & President, Arc 3 Communications
Patrick Burns is founder and president of Arc 3 Communications, an agency specializing in emerging media and public affairs. Arc 3 helps trade associations, government agencies and center right parties and candidates evolve into the digital age by providing content marketing, social media and social media analytics services. Patrick is a 22 year veteran in media and public affairs, working in government, academia and in the agency world. Prior to... Read More →


Monday October 6, 2014 4:30pm - 5:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

6:30pm

Startup Pitch Night (in partnership with Collider)
http://www.eventbrite.com/e/startup-pitch-night-in-partnership-with-collider-tickets-13396925565?aff=eorg

We love startups so much that we created an event just for them. At SouthWiRED we are all about introducing and spotlighting some of the most amazing technology-driven startups around. We're going to break out all all the stops to showcase five innovative startup companies from around the region. This Pitch Night isn’t just for the companies presenting, we will also have a killer crowd from around the tech scene in attendance that you will surely want to meet. You never know who will be in the audience and what we will do.

The winning startup will receive an amazing prize package full of great opportunities including a free year of space at Collider and an opportunity to pitch directly to Shark Tank's Kevin Harrington later in the week (thanks to our partners at the Ritz Group)!

Admission
If you have a SouthWiRED conference badge, you are able to attend this event for free.

If you don't have a badge, you can buy a ticket just to attend the Pitch Night. Tickets are $10 in advance and $15 at the door.

We have plenty of room for your friends and co-workers, but the Pitch Night will be first-come, first-serve. Make sure you get there early for some great networking. And, you dont want to miss the free drinks (and free food) that will be flowing all night so make sure you bring your ID if you plan to raise a glass with us!

Judges:
Anthony Gee
Bradley Kirkland
Justin Dawkins

The Companies:
WonUpIt
Swipe Loyalty
Spoor

Monday October 6, 2014 6:30pm - 9:30pm
Polygon Atlanta 264 19th Street NW, Suite 2250, Atlanta, GA 30363
 
Tuesday, October 7
 

9:00am

How to Dramatically Reduce Startup Risk
Join us for this training seminar in which you’ll learn how to dramatically reduce startup risk. For startup founders and investors; and business and product leaders in companies of all sizes.

- Learn a customer discovery process to get you moving incredibly fast
- Find out the most common big mistakes people make in assessing customer demand (don’t do these!)
- Discover a powerful approach to testing your hypotheses that you’d never come up with on your own 
- Learn a simple but non-obvious hack to get field interviews with customers you don’t know yet 

At “How to Reduce Startup Risk”, you’ll learn a practical set of actions you can follow right now to increase the chances of your startup succeeding. You’ll experience a fast-moving hands on program, combining interactive activities and a business speaker who has done it himself – and is dedicated to teaching you. 

You can expect an outstanding seminar. David Eckoff’s speaking engagements have been voted “Best Session” and "Best Presenter" at recent conferences. Come join us for this exciting training seminar that will help you reduce startup risk. 

Speakers
avatar for David Eckoff

David Eckoff

Co-Founder, Pickoff
David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500. Eckoff is Co-Founder of Pickoff LLC, a technology startup developing a SaaS social games platform. The company was selected as one of fourteen startups to participate in the Flashpoint accelerator program at the Georgia Institute of... Read More →


Tuesday October 7, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Making Space for Startups, Room for Innovation
Speakers
LG

Lawrence Gellerstedt

Office Brokerage Services, Cushman & Wakefield


Tuesday October 7, 2014 9:00am - 10:00am
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Show Me The Money: Financial Management for Startups
Speakers
RB

Russell B. Tarsches, CPA, CGMA

Managing Director, TARGO Advisors, LLC
Russell B. Tarsches CPA, CGMA, is a professional finance, accounting and leadership advisor based in the greater Atlanta area. As the Managing Director at TARGO Advisors, LLC, Rusty assists and advises clients from startups to mature organizations, drawing from his decades of experience and expertise within the realm of finance and accounting. Through TARGO Advisors, he is able to offer a number of advisory services designed to help business... Read More →


Tuesday October 7, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Usability Techniques
Discover the three most important usability (U/I) techniques you can use to create powerful test  hypothesis. This Deep Dive Session takes you beyond basic button and headline tests into site template and page design tests to create better user experiences, which in turn raise conversions.

Speakers
AT

Alankar Tayal

Optimization, Usability, Testing & Analytic Expert, Sage / Common Sense Usability
Alankar Tayal is a thought leader, mentor, blogger and speaker who has been evangelizing user-centric approach for 18 plus years for all things in online space. During this time, Alankar has been helping businesses of all sizes get the most of their online presence by optimizing the conversion rate and usability of their websites and online marketing programs. Alankar has a masters in Computer Science, focusing on Web Usability and a MBA in... Read More →


Tuesday October 7, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

What's "in-store" for retail?

Big box retailers are finding themselves behind the curve with bridging the gap between the digital world and the physical space. This presentation will take a look at the current state of retail and our approach to solving the challenges that plague their experiences.


Speakers
DK

Dale Kim

Experience Lead, Huge
Dale Kim serves as an Experience Lead at Huge, a digital agency dedicated to creating industry-changing digital experiences for its clients.  At Huge, Dale has worked on projects for clients such as Lowe’s Home Improvement and Duke Energy. His user-centered design experience includes usability testing, persona development, interaction design, strategy and Axure prototyping.   | | Dale has worked with a variety of industries... Read More →
LR

Lesley Ropp

Senior User Experience Designer & Strategist, Huge
Lesley Ropp is a Senior User Experience Designer and Strategist at Huge, a digital agency dedicated to creating industry-changing digital experiences for its clients. Lesley has been passionately representing the user in the digital space for over eight years.  She creates experiences that push users to interact with the web, mobile, tablet, and in-store displays in new ways.   At Huge, Lesley has worked... Read More →


Tuesday October 7, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Preparing for an Exit
Whether you are a founder, seed investor or institutional investor in an emerging growth company, planning and implementing an exit strategy is critical to your successful involvement in a company. We will examine the various factors that a founder, seed investor and institutional investor consider for successful exit planning.

Speakers
MG

Mike Greenlee

Attorney
Mike Greenlee is a business and transactional attorney in the Atlanta area. Since 1996, Mike Greenlee has represented emerging growth companies in choice of entity, formation, capital structure, acquisitions, equity based compensation arrangements, equity and debt financing, intellectual property protection, technology transactional and dispute resolution matters. In addition to his 18 years of experience representing emerging growth companies... Read More →


Tuesday October 7, 2014 10:30am - 11:30am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

The Future of Marketing Technology: How Will Tomorrow's Startups Truly Transform the Marketing Technology Landscape
How will tomorrows startups truly transform the marketing technology landscape.  5 marketing predictions for the next 5 years and what startup ideas will drive the next way of innovation that will "again" transform the marketing landscape.  

Speakers
AN

Allen Nance

Founder & CEO, WhatCounts
I am a son, brother, husband, dad, entrepreneur, boxer, golfer, author, mentor and technology fanatic. From my rented house in 2000 I founded a company that a decade later would become WhatCounts. Through a series of innovative growth strategies that included seven acquisitions the company has grown into one of the largest email marketing firms in the world delivering billions of targeted messages on four continents in over 35 languages... Read More →


Tuesday October 7, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Case Study: Owning the Digital Experience - A Fortune 50 Company's Insourcing Journey
A Fortune 50 Company's Insourcing Journey  As the number one auto insurer, State Farm has an obligation to its millions of policyholders to provide extraordinary customer service across multiple channels. The digital channel has experienced exponential growth in recent years, and State Farm decided it was time to own the digital experience rather than rely on various agencies to create that experience. Since outsourcing digital experience design had been the pattern for years, it was necessary to start from scratch. The digital effort had no resources, no tools, and not even a place to sit. This case study provides an overview of the journey, from what motivated the decision to selection of a location, and the vendor knowledge transfer. The journey taught many lessons about people, space, and operations that others may find useful when beginning a journey of their own.

Speakers
BE

Bruce Evans

Director - Integrated Solutions Department, State Farm
While Bruce spent his 23 year State Farm career working in Purchasing and Distribution, P&C Claims in the Fire Estimatics area and in state Farm’s digital space. Bruce assumed his current position in February of 2013. As technology at State Farm has evolved, he has held a variety of responsibilities relating to the Strategy and Innovation areas as well as customer facing mobile work. He currently oversees the insourcing of digital... Read More →


Tuesday October 7, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Object-Oriented UX
Before the web became interactive, information architecture put UX designers on the map. All those "pages" of static content had to be bucketed, filed, and organized. Information Architecture was our main value-add on the web. Then the web started becoming interactive. People were transacting on the web.  Usability, user interfaces, and storyboarding became a new focus. Now projects are not broken down by sections of the IA, they are broken down by task flows (or user stories). But now, in a post-responsive-revolution world, we need to shift our focus again. We need a new paradigm to ensure that we create simple, efficient, and consistent modular systems of dynamic objects.

Speakers
SV

Sophia Voychehouski

Founder, ReWired UX Studio
Sophia is the founder of ReWired, an Experience Design studio based in Atlanta, GA. ReWired gives affordable UX and design services to non-profits, NGOs, social entrepreneurs and local tech start-ups. Sophia places a premium on a highly efficient process that reduces overhead and headaches. This allows ReWired to offer expertise that her clients could not afford elsewhere. Sophia founded ReWired after almost a decade of leading UX efforts for... Read More →


Tuesday October 7, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

What is UX? An Introductory Lecture and Workshop

This is an introductory mini lecture and workshop designed to outline the basic tenets and approaches of user-centered design. This is intended for beginners.


Speakers
DD

Diane DeSeta

Founder, UX Mentors
Diane DeSeta is an award winning User Experience Strategist with over 15 years experience helping fortune 500 clients define customers needs and transforming them into intuitive and delightful interactive experiences. She has overseen and managed interdisciplinary teams through research, strategy development, concept, product definition, and design. Diane is involved in several volunteer initiatives including founding the UX Mentors organization... Read More →


Tuesday October 7, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Incubators, Accelerators and Incinerators : For Startups
Speakers
RS

Rodney Sampson

Rodney Sampson is a serial entrepreneur, angel investor and author of four books, including Kingonomics: Twelve Innovative Currencies For Transforming Your Business & Life, Inspired by Dr. Martin Luther King, Jr. Sampson is also an advisor to startups and growth stage companies, including Mark Burnett Productions, the executive producers of Sharktank, The Voice, Survivor, Son of God & The Bible Series. Sampson is passionate about reducing... Read More →


Tuesday October 7, 2014 1:30pm - 2:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Surviving the Awkward In-Between Years
Companies move through a natural stages from (1) Idea to (2) Product to (3) Entrepreneurial Venture to (4) Professionally Managed. We all love and hear the stories of early stage companies, but we rarely hear the stories of those at the critical point of moving from stage 3 to stage 4.   In order to be successful, your company must not only survive your company’s “teenage years” but you must also thrive if you want to get the payoff you seek and richly deserve.  Serial entrepreneur, Eric V. Holtzclaw shares the tips and tricks you need to know make it through this tricky part of the company lifecycle. 

Speakers
EH

Eric Holtzclaw

Chief Strategist, Laddering Works, LLC
Eric V. Holtzclaw is an unconventional thinker with 20+ years of experience. He is a founding member of multiple successful start-up companies, including one of the first profitable Internet enterprises. Eric specializes in working with companies that need to move from entrepreneurial run to professionally managed - a transition that is difficult for most companies to successfully achieve. Through his work, he creates opportunity by strategically... Read More →


Tuesday October 7, 2014 1:30pm - 2:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Changing Behavior by Design
This presentation explores the nature of our understanding of human behavior, the ways designers can influence their audience, provides a framework for understanding the key drivers of our decisions, how to turn behaviors into habits and practical tips on designing effective experiences to drive desired actions. 

Speakers
AH

Adam Harrell

President & Founder, Nebo Agency
As president & founder of Nebo, Adam helps oversee day-to-day operations of the 50 person independent agency. He serves on the board of directors of the Technology Association of Georgia, the Atlanta Ad Club and Startup Atlanta – where he leads the ChooseATL initiative promoting Atlanta as the perfect city for the creative class. He also teaches Interactive Design at the Creative Circus – one of the nation’s premier... Read More →


Tuesday October 7, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Content is UX
True Detective was spoiled for me after the finale was inadvertently served in place of the opening episode. Listeners experienced completely different emotions when the lyrics “Would you hold my hand?” were sung in different songs. Context is vital and creating great UX takes context into account. We’ll take a look at what these stories mean to UX and how to use context in a way that creates great experiences for our users. 

Goal: We’ll talk about the importance of context in the UX design.

There are three types of context we’ll look at and examine stories from each to see how they affect our users and their experience. 
1.  Personal. I’m a diehard Atlanta sports fan and My ESPN profile helps me access information about my favorite teams quickly. However, their homepage also serves up an enormous amount of content, much of it about stories and teams that I don’t follow or care about. We’ll look at the purpose of pages and how we can use them to serve up deeply personal content when it’s possible and relevant to do so. 
2.  Placement. How upset would you be if you inadvertently watched the finale of True Detective before you watched any of the other episodes? A UX/UI issue caused that very thing. If Amazon required you to become a member before even letting you look at any products would you be a customer today? Some sites are doing that very thing. We’ll look at these issues of placement both within a page and within a site to discover their pitfalls and easy methods of addressing them. 
3. Prose. Platform  9 3/4 presented a conundrum for Harry Potter. He had no idea what would be on the other side and if it was worth him possibly running into a wall. That’s exactly what labels like “See More”, “Click Here”, and “Watch” do to users by providing no information about what they’re diving into. What would you do if a friend handed you a Black Pistol Fire album? What if they then told you that it’s a recommendation based on your Black Keys fandom? Clarity in our labeling can do so much to set up our users expectations and explain the reason for an interface element.  

This talk will go through these three types of context, provide stories and examples of each, and provide attendees with solutions on how to solve for these types of context within their UX. 

Speakers
JS

Justin Smith

Senior User Experience Architect, Cartoon Network
Justin is the Senior UX Architect at Cartoon Network. He designs fun experiences to entertain kids. He writes UX articles for Webdesigntuts+. He studied Computational Media and HCI at Georgia Tech and currently lives in Atlanta with his wife and daughter.


Tuesday October 7, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

UX as the First Business Requirement
In this talk, attendees will be exposed to how a real Atlanta start-up came to be, by considering UX and business requirements first and letting the product narrative unfold, and shift (as needed), from there.

Speakers
MS

Matthew Suber

Co-Founder & Product Development Lead, Ampersand Group, Inc.
Matthew Suber is the cofounder and product development lead at Ampersand Group, Inc. The Atlanta-based startup’s first product, Split is a mobile-based CRM for restaurants that allows for customers to order takeout or view and pay for their bill at any time when dining-in. | | Over the past seven years, Suber has garnered a number of mobile products awards. His work was recognized as a 2012 SXSW Interactive... Read More →


Tuesday October 7, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Covering Your Ass: IP Protection
Speakers
avatar for Clint Crosby

Clint Crosby

Attorney, Baker Donelson
Clint Crosby, shareholder in Baker Donelson's Atlanta office, concentrates his practice in intellectual property, business litigation and emerging companies. | Mr. Crosby's intellectual property litigation experience includes matters relating to patents, trademarks, copyrights, trade secrets and unfair competition. He handles cases for both individuals and corporations, including declaratory judgment and infringement actions. Mr. Crosby also... Read More →


Tuesday October 7, 2014 3:00pm - 4:00pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Startup Growth Strategies-Bootstrap, Angel, VC, and Debt Strategies
The Entrepreneur does not,  determine the method of funding the growth of a Startup. Your business model dictates this.

Speakers
KR

KP Reddy

General Manager, ATDC
KP Reddy is currently Interim General Manager of ATDC. He is an author, entrepreneur, speaker and thought leader with over 20 years’ experience in the technology industry. Reddy’s ability to identify and execute on strategic opportunities, enhance shareholder value, create a profitable environment with rapid growth while still focusing on innovation have made him a valuable resource to global high growth companies. He has held... Read More →


Tuesday October 7, 2014 3:00pm - 4:00pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Dream Team: Building a Board of Directors
Do you need a board? When do you need a board? How do you build an independent board? Should you compensate board members? How do you ensure board chemistry?

Speakers
AT

Ashish Thakur

Executive Director, TiE Atlanta
Successful banker, failed startup & high growth non-profit entrepreneur. Currently Executive Director, TiE Atlanta, a global non- profit fostering entrepreneurship through mentoring, networking & education. Ashish has raised $1,500,000 & elevated the Atlanta chapter to rank #4 from #40. He spent 15 years in sales & management roles at Deutshce Bank, Merrill Lynch, Invesco & BofA. Board observer on 6 private companies & a... Read More →


Tuesday October 7, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Presponsive Design
We’ve heard a lot about “Responsive” design, and we’ve developed wonderful technology that makes content consumable on any modern device. But what about addressing users’ needs before they even ask?  The best user experiences employ a strategic combination of content and context to make the most of a moment for consumers.  This discussion will highlight exemplary experiences as a platform for what may come next. 

Speakers
JA

Jabari Adisa

Director, User Experience, Moxie USA
Jabari has played the agency game for most of his adult life. He’s dipped his toes in the waters of Organic, Roundarch, Razorfish and Moxie and has even ventured into corporate America by helping Symantec build a powerful customer experience practice. A seasoned professional, Jabari seeks opportunities to build digital platforms informed by listening, learning, measuring and refining. He believes that we must search for opportunities to... Read More →


Tuesday October 7, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

David vs. Goliath: Working with Fortune 500 Companies
Speakers

Tuesday October 7, 2014 4:30pm - 5:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Ideation to Market
Speakers

Tuesday October 7, 2014 4:30pm - 5:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Leveraging the Network: Taking Advantage of Atlanta Startup Resources
Speakers
RZ

Rachel Zick

Program Director, TiE


Tuesday October 7, 2014 4:30pm - 5:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Teach Your Designers Code, Teach Your Coders Design
Design and development are becoming increasingly tight-knit, and turning websites into unique viewing experiences increasingly requires a tighter integration between the design, UX and development team. If designers were more familiar with code, and if developers were more familiar with design, much of the  friction that arises from the knowledge gap can be eliminated. At Nurun we've taken many steps towards  decreasing this knowledge gap and increasing our efficiency, by slowly pushing our deliverables to be code-based and interactive, from style guides to full-fledged interactive prototypes. These deliverables not only help us cut down on deliverable time, but also increase fidelity and clarity, as clients can interact with our  deliverables and get a better sense of the final output earlier in the design process.

Speakers
JZ

Jan Zheng

Senior User Experience Architect, Nurun Atlanta
Jan is a dreamer of experiences and purveyor of ideas. He combines design, code, and psychology to create delightful yet transparent user experiences. On a daily basis, he strives to turn complex projects into fun and effortless experiences through code, design, and workflow improvements. He has created responsive websites and apps for companies such as The Home Depot, Cartoon Network, Nespresso, Coca Cola, Verizon Wireless, and many more.


Tuesday October 7, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

The New Brand Leaders
In this session, Andrew Heaton, author of Purposely Irregular and founder of Revinity Studios will discuss the future of branding as a UX specialty as experience is the new decider in brand preference.  Brand=Experience, which means we as UX professionals are poised to be the new brand leads, opening a  new world of possibility and interactions with a wider base of  "User."  This talk looks at the evolution of UX beyond the screen and into a state where all customer relations are digitally led.  This talk is based on an article I wrote for Johnny Holland in 2012: http://johnnyholland.org/2012/10/ux-the-new-brand-leaders/

Speakers
AH

Andrew Heaton

Founder, Revinity
Hi, i’m Andrew Heaton. I’m a designer and writer focused on user experience living in the Detroit area. I'm the founder of Revinity Studios, an experience design studio and publishing imprint for digital design and development books. I'm the author of 'Purposely Irregular: Zen, Punk Rock and Ruthlessness in Experience Design' (available on Amazon as paperback or for the Kindle) and am currently working on my second book 'Big Design... Read More →


Tuesday October 7, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)
 
Wednesday, October 8
 

9:00am

Digital Music Growth Hacking: How to Build An Audience for your Music Fast
an overview of several strategies and tools musicians can use in online marketing so they can grown their brand and get noticed quickly.  This session is more suited specifically to musicians although many of the techniques could apply to other artists, entrepreneurs or marketers.

Speakers
SB

Saurabh Bose

The Art Institute of Atlanta
Saurabh Bose is a creative technologist and educator currently residing in Atlanta, Georgia. As a multi-disciplinarian, the primary nature of his work lies in the intersection and interaction of sound, media, technology and culture. Saurabh holds a Master of Science in Information Design and Technology from The Georgia Institute of Technology, where he focused his research on the development of the iTabla, a hybridized digital instrument... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Rise of Geek Culture
As feature articles in both the New York Times and Wall Street Journal over the last month have described, the line between geek/nerd culture and popular culture has almost completely disappeared as our world has become more and more digital. The old geek stigmas are not only gone, they've become badges of honor, markers of cool. The big ComicCons are no longer niche events for comic book enthusiasts, but mega-celebrations of the popular arts and popular culture. Four Atlanta entrepreneurs very familiar with this cultural intersection share their thoughts on what this digital ascendance means for the business of pop culture, and how Atlanta can play a leading role.

Moderators
ML

Matthew Lieberman

CDO & Co-Founder, Farrago Comics
Matt is a graduate of Yale College where he was also on the crew team, and Yale Law School where he was selected as a Coker Fellow. Matt has been at the center of start-up ventures in the not for profit, political, and for profit sectors. While in law school he started the New Haven Cares voucher program, a market-driven response to the issues of hunger and homelessness. Upon graduation he became the founding executive director of the I Have a... Read More →

Speakers
MF

Martin Fleischmann

CEO & Co-Founder, Farrago Comics
Marty is a veteran entrepreneur, starting as co-founder & CEO of MostChoice.com from concept in late 1999 to 2010. A pioneer in online insurance lead generation, MostChoice earned a #80 ranking in the 2006 Inc500, won the Deloitte Technology Fast 50 in Georgia in 2006 and was #4 in 2007. Marty was a Catalyst Magazine Top 25 Atlanta entrepreneur three years in a row. He spent a year at AutoTrader.com in 1999, and before that spent eight years... Read More →
TH

Todd Harris

COO & Co-Founder, Hi-Rez Studios
Todd began his career as a software engineer at NCR before taking on product development leadership roles at Radiant Systems and BlueCube Software. In 2005, he entered the games industry when he co-founded Hi-Rez Studios, a creator of online action multiplayer games. Hi-Rez released the first free-to-play game on Steam in 2010, followed by the critically acclaimed shooter Tribes: Ascend in 2012. Todd and Hi-Rez are currently working on the... Read More →
PJ

Paul Jenkins

Famed Comic Book and Media Creator
Paul Jenkins has been creating, writing and building franchises for over 20 years in the graphic novel, film and video game industries. Over the last two decades Paul has been instrumental in the creation and implementation of literally hundreds of world-renowned, recognizable entertainment icons. He started working with the creators of the Teenage Mutant Ninja Turtles at the age of 22, wrote iconic titles like Batman, Spiderman, and Wolverine... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

The Land of ATL- How Arts, Technology and Lifestyle are shaping the future of Atlanta
Atlanta is a city in the midst of a burgeoning arts, technology and cultural renaissance. The media and entertainment sectors are on fire, with a significant rise in the number of multi-platform content productions originating or relocating to the Big Peach. A steady drumbeat of new tech companies and increased angel and early stage fundings underscore a growing technology scene that is attracting a large number of entrepreneurs and innovation. Strong fashion, publishing and cultural brands are popping up with exciting ideas and individuals shepherding thought leadership in those industries. Atlanta has quietly positioned itself at the intersection of the arts, tech and media sectors, which presents incredible opportunities for the city.

Come and be part of this powerful conversation that will feature thought provoking panelists who will discuss how these developments are changing the city of Atlanta, and offering the citizens a full blown menu of opportunities to create magic. We will have speakers who are entrepreneurs, investors, creators…this is the one you don’t want to miss if you are looking for a dynamic and engaging dialogue on the future of Atlanta.

Moderators
AB

Asante Bradford

Project Manager - Digital Entertainment and Media, Georgia Department of Economic Development
Asante Bradford is Project Manager for Digital Entertainment and Media for the Georgia Department of Economic Development, the sales and marketing arm of the State of Georgia. | | The Global Commerce Division conducts extensive business development, sales, marketing and promotional activities in order to attract entertainment projects and businesses to the state. The division's team also assists the local, national and international... Read More →

Speakers
CA

Chidi Afulezi

Co-founder, The Core Venture Studio
Chidi is a co-founder of The Core, an Atlanta based technology venture studio. As a member of The Core, Chidi and his partners create and invest in tech startups, and build tech ecosystems like Collider - a tech workspace at The Biltmore. A self-described “digital insurgent”, Chidi has been instrumental in the development and operations of new digital businesses for some of the marquee firms in the US. As an engineer and product... Read More →
avatar for Sian Morson

Sian Morson

Founder / CEO, Kollective Mobile
Sian Morson is the founder and CEO of Kollective Mobile, a boutique mobile consultancy with offices in Oakland, CA and Atlanta, GA. Working at the intersection of art and technology, Sian brings interactive and digital media within reach for businesses. Building on a project management background from years working for international advertising agencies as well as her stature as an internationally exhibited video artist, she has emerged as a... Read More →
GP

Guy Primus

The Core Venture Studio
Guy Primus is a prolific executive and tech investor. As co-founder of Thrillerdome Ventures, he provides exec leadership and counsel to technology startups. Prior gigs include COO of Overbrook Entertainment, digital media at Starbucks Entertainment, product marketing at Microsoft, and strategic planning at Blue Flame/Bad Boy Entertainment. | | Guy serves on the boards of tech startups such as SocialHush, Harlem Athletic Club, JibJab Media... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

GREAT Content is King
Everyone’s heard the phrase “Content is king,” which made many brands rush into throwing something online and then cross their fingers. In today’s market, the reality is this:  GREAT content is king. But telling stories about the work your brand is doing without coming across as cocky or self-promotional is a huge challenge. This session will help you understand what makes content stand out, as well as explain specifics on how to produce great content and create a narrative that tells your story and builds your brand using great storytelling and production techniques.

Speakers
DK

Diana Keough

CEO, Founder and Editor-in-Chief, ShareWIK
Diana Keough is a Pulitzer prize-nominated medical journalist with more than 18 years of experience, working for The (Cleveland) Plain Dealer, National Public Radio and the Emmy-nominated PBS NewsNight Akron. Diana is also a frequent guest lecturer for Emory University’s journalism program and a popular conference speaker. She holds the rare honor of being one of the few journalists to have won national awards for her work in both print and... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Usability Tests on the Cheap: Getting Great Data
In this hands-on workshop, you’ll learn how to conduct your own usability tests without spending a fortune. Usability testing gets your product in front of real users to find out just how intuitive your product (or service) actually is. Every product manager should have basic knowledge of doing usability tests, and you’ll do it today.
 
What You’ll Learn:
 
•   How to avoid biasing your participants
•   How to put participants at ease get the maximum data
•   What to do with the information when you’re done
•   Whether to record or not to record
•   How many participants is the right number
•   When you can do it yourself and when you should hire an expert
•   Eliminating outside variables

Speakers
PH

Peter Hildebrandt

Principal, Hildebrandt Associates
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customer data into the product (and service) design process. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.


Wednesday October 8, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Getting Off of the 13th Floor: New Media and Archiving Cultural Memory in the 21st Century: Outkasted Case Study
This lecture discusses how new media technology can be used to identify and archive cultural memory in the 21st century. Of particular interest for this talk is documenting southern cultural memory and identity using hip hop and new media. I will discuss my current new media project, Outkasted Conversations, to explore how southernness is documented in digital spaces and why new media is critical to remembering marginalized spaces and places.

Speakers
RB

Regina Bradley

Kennesaw State University
Regina N. Bradley, Ph.D is a part-time Assistant Professor of English and Interdisciplinary Studies at Kennesaw State University. She earned her doctorate in African American Literature from Florida State University, a masters in African American and African Diaspora Studies from Indiana University Bloomington, and bachelors degree in English from Albany State University (GA). Bradley writes about post-Civil Rights African American literature... Read More →


Wednesday October 8, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

LOL - How Social Media is Changing the Comedy Industry
Technology has touched every industry with comedy being no exception.  Come partake in how the comedy industry is ever evolving and get in a laugh or two!

Speakers
VB

Vinny Bucci

Bucci Enterprises, LLC
Vinny Bucci is an eight year Comedy veteran. His observational material about his life, Family and what's going on in the world combined with his storyteller personae have made him a fan favorite and a well-respected man in the Atlanta Comedy Scene. He is also the host and creator of a podcast show called The Boochcast which won the award for Best Podcast at The Atlanta Stands Up Awards in 2010. Vinny rose to local fame in August 2010 when he... Read More →
SS

Samm Severin

King of Pops
Samm Severin is a Canadian-born Atlanta comic who has been active on the southeastern circuit since 2012. She currently plays in the band Rape Culture and resides in Decatur with close friends. @waitressboner


Wednesday October 8, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

#HIT Chicks - Panel
This panel discussion will focus on each panelist's particular journey as a woman in the female-centric world of healthcare and the male-dominated world of IT. We'll also touch on mentorships, working your way up to the C-suite, work/life balance, role models and words of wisdom. 

Moderators
JD

Jennifer Dennard

Digital Diva, HIStalk.com
Jennifer is the founder of #HITChicks communities on Twitter and LinkedIn, which serve as ongoing dialogues about the challenges women face working in healthcare IT and the larger technology industry. As Digital Diva at HIStalk, she is responsible for a variety of social networks, marketing and keeping up with the world of healtcare IT for physician practices at HIStalkPractice.com. In her spare time, she manages marketing for the Health IT... Read More →

Speakers
LF

Lee Farabaugh

Chief Experience Officer, PointClear Solutions
Lee Farabaugh is a senior user experience research and design expert, having worked in user experience in healthcare for the past nine years. She has worked on projects in a variety of healthcare domains, from public health and life sciences to consumer- and provider-facing healthcare applications for companies such as McKesson, Walgreens, and a number of healthcare IT start-ups. Her areas of expertise include mobile design, care coordination... Read More →
MG

Marchell Gillis

Social Media Manager, McKesson Connected Care & Analytics
Marchell Gillis is a marketing communications professional with more than 15 years experience in the technology sector, most recently in healthcare information technology. Marchell is the social media manager for McKesson Connected Care & Analytics, a McKesson Corporate business, where she sets the social media strategy and engages with key company thought leaders. She previously worked for Sage North America as a public relations manager for... Read More →
DH

Denise Hines

CEO, eHealth Services Group
Dr. Denise W. Hines heads eHealth Services Group and serves as the Executive Director of the Georgia Health Information Network (GaHIN). Nationally recognized as an expert in state government in health information exchanges (HIE), Dr. Hines has participated in hundreds of public speaking events locally and nationally, educating providers on the benefits of electronic health record systems, health information technology adoption, and the overall... Read More →
LI

Lucienne Ide

CEO and Co-Founder, Rimidi Diabetes, Inc.
Lucie is the CEO and co-founder of Rimidi Diabetes, Inc., a healthcare IT company that develops solutions to improve the quality of life for individuals with diabetes. Dr. Ide earned a combined MD and a PhD in Pharmacology from Emory University in Atlanta. She completed her internship at UPMC in Pittsburgh then left clinical medicine to join the ranks of entrepreneurs trying to transform our industry. Prior to medicine, Dr. Ide worked in wireless... Read More →


Wednesday October 8, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Big Data, Healthcare Outcomes, and Marketing

What exactly is big data and how can we make people healthier? Hear real world examples for big data marketing to consumers. Learn how publishers are reaching consumers at scale using first party data. Discuss how with great data comes great responsibility.


Speakers
DB

David Blanke

Director, Everyday Health
Accomplished and growth-oriented Executive with 15+ years’ healthcare industry experience. Unique insight and expertise derived from digital health sales & marketing coupled with clinical and health administration experience.


Wednesday October 8, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Fans & Followers: Managing Your Band's Fanbase - Panel
Take the mystery out of how to better connect with your fanbase.  Come hear creative ways these musicians have been able to make genuine connections through their music.  

Speakers
FH

Floyd Hall

Interactive/Integrated Media Manager, WonderRoot
Floyd Hall currently serves as the Interactive/Integrated Media Manager for WonderRoot, where he helps guide WonderRoot’s presence in the online space and creates digital content in support of WonderRoot’s mission of uniting artists and community. Floyd also produces weekly podcasts that feature WonderRoot’s weekly activities and programming, highlight local artists, and foster dialogue about Atlanta’s arts community. He... Read More →
BP

Bret Phillips

Web Devils
Bret Phillips is a musician and web developer helping artist understand how to use technology to manage their business and grow their audience.


Wednesday October 8, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

TV Everywhere: Viewing in the Digital Age
What does the explosive growth in TV show streaming mean for established TV networks? This session will explore the impact on-demand and digital viewing has had on the television industry, using real-world examples from TBS and TNT, the first two entertainment networks to offer 24-hour national live streaming.

Speakers
JW

Justin Williams

VP TNT & TBS Digital, Turner Broadcasting
Justin Williams is Vice President of Digital for TNT and TBS, where his team runs the sites, mobile apps and digital platforms for two of basic cable's top-rated networks. Prior to his role at TBS and TNT, Justin was Senior Director and General Manager for NASCAR Digital at Turner Sports. He also held various roles at Cartoon Network Digital. Outside of his Turner experience, Justin has worked at several digital media startups, including two... Read More →


Wednesday October 8, 2014 1:30pm - 2:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

2014 Trends: Empowered Patients are Here to Stay

Empowered patients are here to stay and their numbers will continue to increase. Education and engagement are what fuels this movement and allows patients to take their healthcare into their own hands. New technologies and devices, along with online health information, social networks, and wearable devices will continued to be leveraged in the quest to access anytime-anywhere health information. This session will look at four trends that have been instrumental in the empowered patient trend.


Speakers
DB

Diane Brodalski

Sr. Health Communication and Digital Marketing Specialist, Danya International
Diane Brodalski is a Senior Health Communications & Digital Marketing Specialist for Danya International, a full service digital and health communication firm providing health communication strategy, product creation, monitoring and evaluation services for both US and international clients. Diane has been in the public health field for more than nine years developing strategic social media plans, conducting internal and external training... Read More →


Wednesday October 8, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Health IT Marketing: Crafting an Effective Message
Speakers
JB

Josh Byrd

Director of Marketing, Patientco


Wednesday October 8, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Crowdfunding Art & Film
Panel session to include the following:  
1. A case study reflection of two films that used crowdsourcing. One successful and one not successful. 
2. Step by step with a panel of successful filmmakers to openly discuss solutions to successfully raising money online.

Speakers
avatar for Lorielle Broussard

Lorielle Broussard

Marketing and Communications Manager, City of Atlanta, Mayor’s Office of Film & Entertainment
Lorielle Broussard began her career as a stylist/costume designer for TV, film and music while she was a student at Spelman College. She also co-founded and was the CEO and designer of Barack the Vote, LLC. She was responsible for managing and executing the creative direction of the company as well as overseeing its day-to-day operations. | Lorielle has been exposed to the many different career paths that TV & film have to offer. She... Read More →
RD

Rhavynn Drummer

A Jersey girl by birth but raised an hour north of New York City in Orange County, New York, Rhavynn Drummer has always had a passion for storytelling. However, growing up she was convinced that she would become an Obstetrician/Gynecologist. She attended the University of Virginia with the intention of being pre-med but majoring in Theater. After failing Chemistry 141 AND 142 she decided to let go of her path in medicine and concentrate on... Read More →
DF

Daniel Flores

Da Creative Genious
Daniel Flores (aka DTM, dacreativegenius) was born in East LA with a pencil in his hand. Art became the number one fixture in his life with strong images of Aztec Warriors and Chicano Pride. Pop culture played its part as well: the earliest surviving drawing by Daniel is a line sketch of a shark rising to the surface of the water as a boat sits calmly at the top. The water surface is defined by a single line drawn across the... Read More →


Wednesday October 8, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Technology Lifting Dance
Speakers
DA

Deigratia A. Daniels

Designs by Deigratia
Mr. Deigratia A. Daniels is an accomplished Systems Engineer at the worlds largest Systems Integration Corporation. He received his Bachelor of Science in Industrial Engineering from the illustrious Florida A&M University (FAMU). Afterwards, he continued his education at the University of Central Florida (UCF) where he received his Master of Science in Interactive Simulation & Training Systems Design (more engineering). He has... Read More →
CK

Cici Kelly

CK Productions, LLC
A native of Atlanta, renowned choreographer and dancer, & producer, CiCi Kelley has accomplished much in her professional career.  Her list of accomplishments cross every end of the dance spectrum and genres.  With undergraduate training from The University Of The Arts, her choreography has been seen on the on national commercials for the Georgia Lottery and Atlanta Falcons, BET’s, 106th and Park, the 2004 MTV VMA’s... Read More →
TL

T. Lang

Artistic Director, T. Lang Dance
T. Lang, founder and Artistic Director of T. Lang Dance, is dedicated to exposing the arts and emerging communities to the creative impact and genius of dance. Lang earned her Bachelor of Fine Arts in performance and choreography from the University of Illinois (UrbanaChampaign) and her Masters of Fine Arts in performance and choreography from New York University's Tisch School of the Arts. In the early part of her career, Lang danced with the... Read More →
JO

John Osburn

T. Lang Dance
John Osburn hears sound like a painter sees color, paying particular attention to the textures and shading of each element within his work. He not only listens to how his sounds thread in and out of each other, but also focuses on how they are affected by the space in which they resonate. Rather than creating music, Osburn focuses on creating a sound environment in which to immerse his audience. Sourcing from his eclectic background in Western... Read More →


Wednesday October 8, 2014 3:00pm - 4:00pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Healthcare & The Reputation Economy
Online reputations matter. According to the most recent study from the Journal of the American Medical Association, 56% of patients consider online reviews to be “important” or “very important” when evaluating a new physician. Terms like “transparency” and “healthcare consumerization” aren’t just buzzwords, but real transformations that are taking place.  Industry-leading healthcare providers have recently begun publishing uncensored doctor ratings and patient comments – from federally-mandated patient satisfaction surveys – on their own website.  Come hear how some of the country’s largest hospital systems are embracing this trend to take control of their doctors’ online reputation and make doctor selection more transparent.

Speakers
avatar for Andrew Ibbotson

Andrew Ibbotson

CEO, Digital Assent, LLC
Andrew Ibbotson is a serial entrepreneur who currently serves as founder and CEO of Digital Assent, a healthcare technology company that helps physicians and hospitals improve patient satisfaction and grow their online reputation.  Prior to Digital Assent, he was founder and CEO of Synthis Corporation from 1999 until 2009. Andrew is an active member of the Atlanta technology community. He sits on the Boards of Georgia Tech’s School... Read More →


Wednesday October 8, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Patient Journey and Social Media
Speakers
GC

Greg Cohen

Sr Manager, Social Media & Influence, UCB, Inc.
As the Senior Manager of Social Media and Influence at UCB, Greg is responsible for creating and growing social media programs to engage patients through social media. Greg spends his time finding new ways to deliver important medical content to patients-in-need. Prior to the pharma industry, Greg worked as a Social Media and Digital Strategy consultant for Sparks Grove, the Marketing Division of North Highland consulting, helping Fortune 500... Read More →


Wednesday October 8, 2014 3:00pm - 4:00pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Mobile Device: An Urban Dwellers Entertainment System
We use our phones as  a camera, alarm clock, board game, metronome, magazine, map, bank, GPS tracking device, TV, and more. Mostly, we use them to stay connected and keep from missing out!  An unprecedented amount of Americans suffer from FOMO (Fear Of Missing Out).  And every good Ad Man (Content Creator) should be taking advantage of marketing to the mobile device!

This will be a panel discussion with panelists from every segment of mobile entertainment, mobile apps, music and digital films. Supremacy Films producers of Horror Hotel webseries will be speaking and Tiffany Simpkins Russell creator of "A Song For Miles" app and Kumi Rauf Brand strategist for "I love Being Black" 1st African American page to reach 1million likes, we'll be discussing how people of color use their mobile devices for entertainment and what platforms are best used to connect

Speakers
CA

Chidi Afulezi

Co-founder, The Core Venture Studio
Chidi is a co-founder of The Core, an Atlanta based technology venture studio. As a member of The Core, Chidi and his partners create and invest in tech startups, and build tech ecosystems like Collider - a tech workspace at The Biltmore. A self-described “digital insurgent”, Chidi has been instrumental in the development and operations of new digital businesses for some of the marquee firms in the US. As an engineer and product... Read More →
KR

Karen Rodgers Robinson

Social Media Strategist, SMMMD Consulting Inc
Professional Project Manager who just happens to be a Social Media Geek| Passionate. Engaging. Focused. Driven. Creating great ideas that shatter expectations and influencing people like you wouldn't believe! •Develop/launch Social Media Communities for various clients. •Create record breaking Social Media contests and promotions. •Maintain day-to-day Social Media efforts for clients (i.e. Facebook, Twitter, and Blogs... Read More →
avatar for Jason Russell

Jason Russell

Co-Founder, Diverse Mobile
Jason L. Russell is the co-founder of Diverse Mobile and a major player in the Atlanta technology and fitness community. He is a mobile expert and hi tech enthusiast that prides himself on being an influencer in the social media and technology space. Jason has an MBA in Marketing and works as an Account Director at one of the largest Advertising agencies in Atlanta. He has helped to launch numerous products and services using social media and... Read More →
TS

Tiffany Simpkins Russell

Educational Consultant
Dr. Tiffany Simpkins Russell is a mother, author, advocate and educator! With more than 15 years of teaching, training and curriculum development experience, Dr. Russell has fashioned a career from her passion to educate and empower others. As an accomplished curriculum and program development professional, Dr. Russell has earned accolades for her graduate and undergraduate education, literature, culture and women studies courses. Her... Read More →
BT

Brandon Thaxton

Brandon has been in the entertainment industry his whole life, Brandon is an Award winning Producer and Director who is passionate in bringing out quality performances from young actors. | | Brandon was the co-host of Lisa Knight and the Round Table , a teen talk show broadcast over the Black Family Channel. This show received a NAMIC Award in 2004 in the category of Best Children’s Show. In 2004, the award was shared with That’s So... Read More →


Wednesday October 8, 2014 4:30pm - 5:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Songwriting & Music Rights: Get your music out there
Hear about the journey of a humble songwriter from a small town in Illinois to writing songs for Grammy nominated artists.  Also on deck enjoy the expertise of a lawyer well versed in entertainment and intellectual property law.  Mr. Miller has represented recording artists, songwriters, producers, independent labels, actors, directors, writers, managers and production companies in the drafting and negotiating of entertainment industry contracts. He also represents a range of individuals and small businesses in the protecting and exploiting of their intellectual property rights.

Speakers
JM

Jelani Miller

Attorney/Founding Member, The Miller Law Group, LLC
Mr. Miller has also served as a Public Affairs Specialist for the U.S. Small Business Administration Office of Disaster Assistance. He was responsible for providing SBA Disaster Assistance information to congressional offices, federal representatives, state offices, local agencies, the media and most importantly, to disaster victims in twenty-two states, Puerto Rico and the U.S. Virgin Islands. Mr. Miller has testified at Congressional... Read More →


Wednesday October 8, 2014 4:30pm - 5:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Websites Apps & Email Lists: The Life of the Event Executive
Event execution whether on a small or large scale has a lot of moving parts.  Come hear about how to overcome challenges of weekly events vs. an annual indie festival.

Speakers
SE

Steven Eason

NervEight
Steven Eason, a Temple University graduate, is the Co-Founder of NervEight, a contemporary mobile app for musicians and their fans.  As Co-Founder, his focus is product management and technical marketing. Steven is co-creator of, The Pop-Up Show, a live event platform that provides opportunities for local musicians to share stages with national acts.  He is an avid entrepreneur and has been featured in several publications including... Read More →
OM

Oscar Martinez

Durrty Martinez, LLC
How many Hondurans do you know? Probably none, maybe you met one, once upon a time in your life. I bet you've never met one that can instantly satisfy your audible cravings in one set list; a line up of music that takes you on a journey of every decade and back to the present, as if you've been alive forever. Meet Durrty Martinez: he is that Honduran. Born in Honduras but an ATLien by blood, Durrty spins a variety of tunes ranging... Read More →


Wednesday October 8, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Custom Organs Online: How and When?
Rapid advances in tissue engineering and stem-cell research now allow a new wave of innovation. Stepping from the first 100% synthetic human nanofiber trachea replacement surgeries in the world, leaders now manage cellular growth and healing without strong adverse impact to the patient. That barbaric endovascular graft or hernia mesh is about to be a relic of the past. Look ahead to go online for your new heart valve, lung, meniscus, or torn rotator cuff. Joints and osteoarthritis problematic? An injection of nanofibers and stem cells might do the trick!

Speakers
TP

Timm Peddie

President, Nanofiber Veterinary
Timm Peddie (President Nanofiber Veterinary) brings 20 years in high tech and product management. He founded Spot Devices (sold to Carmanah) and FLUID Bandwidth (VoIP company sold to Dialpad, now Yahoo!). He is a former US Olympian, competing with Lance Armstrong, and former member of the US Olympic Committee and Executive Anti-Doping Committee with a MBA from UT Austin, a BA from CU Boulder, and holder of several patents.


Wednesday October 8, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

How Health IT Enables Patient Engagement
A session on various technology solutions to getting patients more informed and involved in their own healthcare, and how the affordable care act has changed the healthcare landscape in this area.

Speakers
SB

Stuart Bracken

CEO, Bioscape Digital
A successful entrepreneur, Stuart’s career to date includes co-founding three separate companies. His experience includes expertise in Mobile, SAAS, and License models. Stuart holds a Bachelors Degree in Business and Information Systems and a Masters in Accounting from Wake Forest University as well as an MBA from The Goizueta Business School at Emory University. | | Stuart is an active investor and advisor in multiple early-stage... Read More →


Wednesday October 8, 2014 4:30pm - 5:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

6:00pm

Happy Hour with SouthWiRED (@ Meehan's)

After a fulfilling day of SouthWiRED sessions, what better way to unwind than to grab a drink with other SouthWiRED attendees and volunteers and discuss the thrilling things you learned about Entertainment and Health Tech? Join us in a Happy Hour celebration at Meehan's before the final days of the conference. First round is on us!


Wednesday October 8, 2014 6:00pm - 8:00pm
Meehan's Public House 232 19th St NW, Atlanta, GA 30363
 
Thursday, October 9
 

9:00am

Digital Learning: Driving Personalized Instruction and Student Ownership of Learning
Participants will learn how CFY’s unique approach to digital learning improves student achievement and college and career readiness. CFY’s comprehensive Digital Learning Program leverages digital learning to
increase student engagement and ownership in their own learning, help teachers personalize instruction and teach to the new Common Core State Standards, strengthen the home learning environment, and increase parental involvement around learning.

Speakers
JA

Jeanne Artime

Executive Director, CFY_Atlanta
Jeanne Artime is the Executive Director of CFY-Atlanta. Jeanne oversees operations, development activities, and CFY’s Digital Learning Program in Atlanta, while strengthening relationships with community partners, school districts, and political leaders. Jeanne joined CFY as one of the founding members of CFY-Atlanta in 2007, successfully establishing the Digital Learning Program within the greater-Atlanta community. Before joining CFY... Read More →
CM

Courtney Montague

Director of Programs, CFY-Atlanta
As the Director of Programs for CFY-Atlanta, Courtney manages CFY’s Digital Learning Program with all of CFY-Atlanta’s partner schools. Prior to joining CFY, Courtney was the Executive Director of Casa de Amistad, an organization that provides education and social services to the Latino Community in Athens, GA to empower the Latino community and provide opportunities for cross-cultural exchange. Previously, Courtney was the... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Maximizing your Educational Experience Means More Than a 4.0

Too many students are graduating with loads of debt, yet few are truly being prepared for their future careers. Nationally speaking, 54% of recent college graduates are either underemployed, working minimum wage jobs or unemployed altogether!

What can be done to help students connect with employers earlier on to figure out whcih skil sets and which professional networks will make them highly employabe by the time they graduate?

WorkReadyGrad explores these questions with technology solutions.


Speakers
BS

Brian Srikanchana

Founder, WorkReadyGrad
Brian Srikanchana, Founder of WorkReadyGrad, is helping students around Georgia more intelligently design their time in school to proactively be ready for their dream careers by the time they graduate. An Atlanta native and alumnus of Georgia Tech (Biomedical Engineering 2008), Brian’s interests include macroeconomics and understanding the role of education and innovation for a region’s economic growth. Currently pilots of... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

B2B Lead Generation: New Thinking for Today
Marketing within the B2B channel has a number of inherent challenges most importantly successfully reaching and then communicating with potential customers.  This presentation will provide an overview of some of the key traditional marketing methods for the B2B landscape while focusing on two key methods that are paramount to B2B success: Content Marketing and Remarketing. 

Speakers
BB

Brendan Bell

Account Director, Nurun
Brendan’s broad client experience and deep marketing know- how has allowed him to bring a thoroughly integrated and results-oriented approach to his work. With almost 15 years under his marketing belt, Brendan has extensive experience creating plans across a wide range of disciplines including customer research, brand development, direct response, PPC, SEO and website design and development work. He has worked with a variety of top tier... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

How to Harness Superhero Powers from Analytics
As a digital marketer over the past 15 years, my industries have changed, clients have changed, and trends have changed but the one thing that has remained consistent are the tactics I've used to create successful campaigns and grow small businesses. Some might call it data, analytics or experience, but I've connected something even greater. 

Speakers
JP

Jason Prance

Director of Strategy, Swarm Agency
Jason Prance is a proud geek dad, lucky husband, entrepreneur and the Internet’s biggest fan since 1993. After 10 years of working in highly transactional, product-based businesses and marketplaces and generating over a half-billion dollars in revenue, Jason now works for a fast growing Atlanta-based marketing agency, Swarm. Swarm is not your typical agency and is relentless about driving results and conversion. Jason works with exciting... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

The Internet of Things: Smarter Living
What happens when everything becomes "smart"? We live very informed lives with our smartphones, wearables and smart televisions aiding us along the way. But with each passing day, more devices are being
reimagined and repurposed with smart technology — from smart toasters to entire smart homes to robot bartenders to iBeacons tracking our movement. When will we hit our saturation point and what will be the implications of an overcrowded world of devices that are always on and always communicating with one another, constantly gathering information on us? Attend this lively panel discussion to learn about the companies and technologies that stand to change everything we take for granted on a daily basis. 

Speakers
JH

Jerry Hudson

VP, Future Experiences, Moxie USA
Jerry Hudson VP, Future Experiences Influential leader in channel, content, and experience strategy and design for the world’s most valuable brands. Known for creating transformational ideas that foster lasting competitive advantages for clients by anticipating advancements in technology and design, and by identifying new trends and behaviors that lead to disruptive and valuable changes.
BJ

Brian Jones

Senior Research Engineer, IMTC
Brian D. Jones is a Senior Research Engineer at IMTC and Director of the Aware Home Research Initiative (AHRI). As Director of the Aware Home Research Initiative, Mr. Jones is working to build new partnerships and enable faculty and students to innovate new technologies for the home that will improve the lives of its residents. As part of this effort, he oversees the Georgia Tech Aware Home facility, designed to provide an authentic and connected... Read More →
KO

Kathy O'Connell

Director of Thought Leadership, Cisco Global Marketing
As director of thought leadership for Cisco Global Marketing, Kathy O’Connell leads the development of visionary and innovative insights centered on the sweeping changes of the Internet of Everything (IoE) era. Kathy and her team predict and illuminate the opportunities, market transitions, and key solutions that will transform organizations and entire industries. They build upon global, fact-based research and economic analysis to showcase... Read More →
EP

Eric Payne

Senior Strategist, Future Experiences, Moxie USA
Eric Payne Senior Strategist, Future Experience As a seasoned content strategist, Eric Payne has worked on campaigns for numerous brands including The Coca-Cola Company, Publix, Verizon and Georgia-Pacific. As a member of Moxie’s newly formed Future Experiences team, he is dedicated to bridging the knowledge gaps around the latest tech and innovations for both his agency partners and clients. Since 2008, he's been blogging about fatherhood... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

How to Make the Leap From Social Media to Social Business
Is your business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. In this session, you'll learn the five pillars of a social business, and hear success stories from organizations across different industries.

Speakers
BB

Bernie Borges

CEO, Find and Convert
Bernie is the Founder of Tampa-based digital marketing agency, Find and Convert. With a focus on not only helping clients get their websites found online, but also converting online contacts into sales leads, Bernie and his team have helped hundreds of mid-size businesses over the past decade dramatically grow their businesses and vastly expand their online exposure and influence. Bernie is also a podcaster and show host. His Social Business... Read More →


Thursday October 9, 2014 9:00am - 10:00am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Education Augmentation vs. Education Supplementation
Define the difference between education augmentation and education supplementation. Discuss how public schools are using education supplementation, why supplementation is not an efficient way to teach and why augmentation is more efficient.

Speakers
KO

Kai Ouyang

Founder, VVV Academy
I am an autistic child who has been diagnosed with the DSM index. I attended the Georgia Institute of Technology. After gaining a Biomedical and Management education, I joined corporations and worked myself into C-level positions. Today I have opened my own education facility and I work in the fields of psychology, biology, neurophysiology, meditation and management.


Thursday October 9, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Create, Measure & Adapt : Marketing in the Age of Analytics
This session will cover how to make sure you measure everything you do in your marketing efforts. But we'll start by making you think about what to measure. Because the number of followers might not we a good measure while the number of phone calls received might be. (And yes you can measure those) Every aspect of your marketing plan should have a measurable goal for success. While executing you need to "track and adapt". Online marketing is great because there is so much to measure - but only when you measure metrics that drive company results does it matter. We will cover practical examples of measuring LinkedIn, Blog, Website, Twitter and Email effectiveness - and the audience is encouraged to submit examples for discussion as well. 

Speakers
avatar for Erica Campbell

Erica Campbell

Marketing Coordinator, CallRail
Erica Campbell, a native of South Carolina’s low country, is a Georgia Southern University Public Relations graduate. | | Erica started her career as a Marketing Coordinator for an architecture and engineering firm. There, she gained experience in professional services and business to business marketing and was eventually promoted to Marketing and Communications Coordinator, where she was responsible for company wide social media, public... Read More →
avatar for Joé Lloyd

Joé Lloyd

Account Manager, Write2Market
Joé Lloyd is lead on Write2Market’s Retail Technology practice, where she has opened doors for clients at leading institutions such as the National Retail Federation, Chain Store Age, Internet Retailer, Retail Systems Awards and World Retail Alliance. She is proud of building substantial stories for industry leaders in the making.


Thursday October 9, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

How to Shine in a Crowded Market combined with Product Pricing and Differentiation Workshop
If your business is in a crowded industry like Digital Marketing, market differentiation becomes increasingly important for the survival of your company. So what can you do to make your business stand out? Here are a few simple yet important things I have learned (I will further expand on these points with specific examples in my presentation):
1. Sell something that actually has value. As simple as this may sound, you must make sure people are willing to pay for what you’re offering.
2. Stay focused on your strength. Search has always been Cardinal’s strength. Yes, we do provide supporting services but search is our core competency. It’s how we get customers in the door- once they start with SEO, we can upsell them to Paid Search, Social Media, Web Design, and/or Rep Management. 3. Determine your Unique Selling Proposition. This is what makes you different than the rest of your competitors. Remember: don’t sell what you do, sell why you do it.
4. Talk to your customers. They’re your best source of market intelligence because they’re the ones using your services or your product. 
5. Understand that your customers are your best marketing tool.  Word of mouth is still the most effective form of marketing. When your customers are happy, they’ll speak for you and become ambassadors for your brand. 
6. Be extremely passionate about your company. As a business owner, you have to share your passion for your company with everyone you know. Your employees look at you as an example, if you’re not passion about what they’re working for, they won’t be either!
7. Don’t make promises you can’t keep. You must have the capacity to deliver on your promises because it won’t take long for your customers to realize you can’t handle the work you promised. Plus, an unhappy ex client won’t stay quiet.
8. Hire the best. Success comes down to execution. You need intelligent and hard-working individuals working to create and sustain your company as it grows. 

Speakers
AM

Alex Membrillo

CEO, Cardinal Web Solutions
Alex Membrillo is Cofounder and CEO of Cardinal Web Solutions, the #1 ranked Atlanta SEO company on Google. Cardinal Web Solutions provides internet marketing services for clients including Papa John’s, Cox Media Group, Hilton Hotels, America’s Best Contacts & Eyeglasses, and Johnson & Johnson. Drawing from years of internet marketing experience, Alex established Cardinal Web Solutions to help business owners grow their... Read More →


Thursday October 9, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Expressing Creativity through Social Justice
In a world where technology is changing the face of everyday life experiences, there's an increasing number of people using these tools in creative ways to highlight critical issues and concerns that effect their daily lives with hopes of transforming their future. From the recent #BringBackOurGirls campaign to the city-hopping, experiential works of French artist/photographer/activist JR, everyday people are taking advantage of technology and raising awareness for entire communities by shedding light on the sometimes darker, less known social issues that plague cities around the world. This panel will highlight some of the most significant, highly successful movements that have utilized technology to attract people around the world to one common cause. You’ll also receive insights on what steps you can take to begin making a difference in your community today.

Speakers
MK

Margaret Kargbo

Project Manager, Creative Matchmaker, Events, iWonder Media Group
Margaret Kargbo is CEO of iWonder Media. Specializing in project management and client services, iWonder Media offers PR/marketing, business development, event and professional organizing to a mix of corporate, nonprofit and charitable groups. A Journalism graduate from Howard University, Margaret applies her natural abilities in relationship building and strategic thinking to local and national projects for over a decade. Affiliations include... Read More →


Thursday October 9, 2014 10:30am - 11:30am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

How to Make the Leap From Social Media to Social Business
Is your business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. In this session, you'll learn the five pillars of a social business, and hear success stories from organizations across different industries.

Speakers
BB

Bernie Borges

CEO, Find and Convert
Bernie is the Founder of Tampa-based digital marketing agency, Find and Convert. With a focus on not only helping clients get their websites found online, but also converting online contacts into sales leads, Bernie and his team have helped hundreds of mid-size businesses over the past decade dramatically grow their businesses and vastly expand their online exposure and influence. Bernie is also a podcaster and show host. His Social Business... Read More →


Thursday October 9, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

#FailSafe: Steps to Avoid Marketing Automation Fiascos
Marketing automation used to be a "nice-to-have" not too long ago for marketers. These days, it is   increasingly becoming a "must have." With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation - something that they may or may not have had experience with in the past.  
PANEL: Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot

Speakers
KM

Katie Melick

Client Services, Implementation, Pardot
Katie Melick is a member of Pardot's Client Services team. She serves on the Implementation Team to help Pardot's clients during their onboarding period. As a graduate of the University of Georgia’s Journalism School, Katie has spent her career in communications and technology. She started working in magazine marketing and then she transitioned into working for different advertising agencies before joining Pardot's Client Services team.
MS

Matthew Sweezey

B2B Marketing, Head of Thought Leadership, Pardot
Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummeis (Published by Wiley February 2014). As a speaker Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Marketing Innovation: Using Technology to Make an Impact
Gabe Aldridge and John Preziotti will take their audience through two case studies showing how technology and marketing can intersect to create memorable and meaningful experiences for consumers. The case studies include the first use of Oculus Rift VR in a marketing campaign and Coca-Cola's Small World Machines.

Speakers
GA

Gabe Aldridge

The SuperGroup
With over 25 years of digital and interactive leadership experience, Gabe Aldridge continues to be a technology pioneer. Starting with his work spearheading enhanced CD technology for Universal Music Group, Gabe’s passions for entertainment and technology continued to evolve over the years and led him to start The SuperGroup with Brad Lewis in 2002. At The SuperGroup, Gabe has led technology innovations for clients such as the US State... Read More →
JP

John Preziotti

Lead Developer, SuperGroup
Bringing over 20 years of software development and engineering experience to the SuperGroup, John Preziotti leads development on key clients such as Ballistic Case Co, Coca-Cola and Johnson & Johnson. John began his journey to engineering rock-stardom at the ripe age of 12 when he purchased Visual Basic with money he saved mowing lawns to build his first program to boot people from AOL chatrooms. Since then, he has been instrumental in client... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Predictive Technologies and The Marketer’s Journey to Personalization

We all know the digital landscape is changing rapidly. More data crosses the Internet every second than was stored in total just 20 years ago – and that number doubles every 40 months. With that, the question of scalability comes into play. How can marketers use technology to manage this growing dataset of conversation and people? Predictive modeling and intelligent automation is the next wave, but it’s crucial to come prepared with clear objectives and tactics in mind. Learn how these emerging technologies will shape the future – and how to think about them in a framework that balances sincerity and scale.


Speakers
avatar for Matt Smith

Matt Smith

Co-founder, Insightpool
Matt Smith is co-founder of Insightpool, the audience cultivation and conversion platform used by the world’s most innovative companies like Coca-Cola, The Home Depot and Warner Brothers. Insightpool is helping brands drive real ROI through social media, and is currently one of the fastest growing companies in the State of Georgia. Matt’s background is at the intersection of software and marketing - he has spoken at a variety of... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

The Why, The What, The How of Word of Mouth Marketing
We opened Fizz 12 years ago. Since then we have become the go-to agency for word of mouth.  While everyone ‘does’ word of mouth by sharing stories with friends and family, word of mouth marketing is a
powerful marketing tool that exposes targeted consumers to a conversation, gets them to internalize that conversation and then share it with their friends as their own. Those conversations automatically create a call to action and personalize the message on an individual basis.   Conversation naturally occurs. Word of Mouth Marketing occurs when customers become advocates of your brand and share their stories. When your story is authentic, relevant and interesting, Influencers will share it. Recommendations from a friend or trusted acquaintance are significantly more effective in getting consumers to purchase. When your story is authentic, relevant and interesting, Influencers will share it. According to a Keller Fay Group study in 2009, 76% of all Americans talk about at least one brand a day, and an average of ten. They also found that people have 112 marketing relevant conversations are  happening per week per person and Influencers have two times as many brand conversations per week.  It’s all about creating great stories that people will share over an extended period of time. Through word of mouth marketing programs, brand story sharing in new or existing groups are encouraged or accelerated. In order to implement a successful program, Fizz has developed a replicable process to define the ‘talkable’ story, seed that story within the target audience through face-to-face conversations and digital media, stoke influencers so they continue to share it and then measure the results.  

Speakers
TW

Ted Wright

CEO, Fizz
Ted Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent. Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle. An alumnus of Booz Allen... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Social Change & Social Branding
Advancing Your Mission, Vision, and Values in the Digital Space 

In this lecture I will discuss the unique challenges associated with building and maintaining a strong digital presence in a Social Enterprise environment, using examples and anecdotes from my role as Interactive/Integrated Media Manager at WonderRoot, an Atlanta-based non-profit arts and service organization with a mission to unite artists and community to inspire positive social change.    http://wonderroot.org  My comments will highlight several primary areas, including general strategies, community building, fundraising, and content creation, with a focus on these actions within the context of a Social Enterprise.

Speakers
FH

Floyd Hall

Interactive/Integrated Media Manager, WonderRoot
Floyd Hall currently serves as the Interactive/Integrated Media Manager for WonderRoot, where he helps guide WonderRoot’s presence in the online space and creates digital content in support of WonderRoot’s mission of uniting artists and community. Floyd also produces weekly podcasts that feature WonderRoot’s weekly activities and programming, highlight local artists, and foster dialogue about Atlanta’s arts community. He... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Content Curation for Smarties: Know Everything All the Time
Good marketers share their expertise. Great marketers share everyone else's. Consultant Wade Kwon shows the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences. Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.

Speakers
WK

Wade Kwon

Director, Y'all Connect
Birmingham native Wade Kwon works as a communications consultant and Director of the Y'all Connect Conference. The Poynter Institute selected Wade as one of the 35 Influential People in Social Media. Birmingham Magazine readers selected him as Best Tweeter two years running in the Best of B'ham 2010 and 2011 online polls. His site, Magic City Post, was voted Best Website in the Birmingham's Best 2011 reader's poll by the Birmingham News; it... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Thinking Like a Marketing Scientist
Marketing now moves at the speed of technology. For marketers to keep up, we have to release our stranglehold on any one tech platform and be willing to experiment—even if that means messing up along the way.
Key takeaways from Tim’s talk on Thinking Like a Marketing Scientist include: 
-Developing a more flexible and experimental marketing plan
-Learning how to successfully intersect with your audience
-Building a lab culture by giving your team space and trust
-Effectively using technology as a means, not an end

 


Speakers
TM

Tim McMullen

Founder and Executive Creative Director, redpepper
Tim McMullen is founder and Executive Creative Director of redpepper (http://redpepperland.com/), a Nashville-based integrated ad agency that produces creative content and marketing promotions for brands like Georgia Pacific, Kirkland’s, Oreck, Claire’s and John Deere. Tim currently speaks nationally on two topics he knows best: company culture and integrated marketing. He was also named the 2010 Agency Marketer of the Year by the... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

What's Your Story: How Brands Can Use Storytelling to Build Digital Engagement…
Did you know...   Havas Media Group published a jaw dropping study last year, revealing that
“meaningful brands” outperform the stock market in excess of 120%. Brands that focus on emotional resonance, impactful visual and content-focused storytelling, as well as lasting community influence, are building brand equity and loyalty by rocking an ethos, no doubt shared by the brand’s own audience.
According to the Meaningful Brand Index (MBi), the higher the brand connects to the personal and collective well-being of its customers, the stronger brand equity it has, and the more attachment its audience has toward it.  What does this mean for the future of marketing? Be driven by purpose - and design accordingly - or die.  When brands match powerful brand purposes to powerful design-centric processes, they create value. Value for customers. Value for users. Value for stakeholders. Value for leadership, and by association, value for team members. Meaning and design go hand-in-hand for brands that are set on reaching multiple, yet shared, world views. Meaning drives design decisions. Design
decisions are influenced by meaning. With meaning, comes the opportunity for bolder marketing and brand value that actually delivers a very solid *something*.  In this session, we'll discover HOW to discover your brand's meaning and mission, WHY you need a purpose-driven positioning statement that ignites design decisions, WHEN to include your design team on critical branding moves, and WHERE to market your brand so that your purpose and branding are catalyzed by communities who believe in your vision. We'll discuss WHO in the industry is moving toward B-Certification (http://www.bcorporation.net), WHEN it matters, and explore case studies of successful (and not-so-successful) brands who flourished with a big idea.

Speakers
AS

Amanda Serfozo

Content Strategist & Copywriter, Brand Fever
Amanda Serfozo spends her days between the art of language, the skill of strategy, and the thrill of breathtaking design. As Content Strategist, Copywriter, and Storyteller at Brand Fever, she collaborates on projects alongside the world's foremost brands, such as Coca-Cola, McDonald's, and Georgia-Pacific. Since her first editorial stint at the dawn of the digital age, Amanda has interviewed over 100 movers-and-shakers across multiple... Read More →
SW

Shawntel White

Creative Director & Owner, SOA Event Concepts, LLC | The SOA Brand
Shawntel Asemota White learned early on that her purpose is to inspire others. She believes life is a series of stories that we are involved in and every moment is an opportunity to create a new line in our story. She considers herself a storyteller because she believes every event has a story to tell and it is her job to tell it in a compelling way. She created The SOA Brand, formerly SOA Event Concepts, a creative services agency that tells... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Passion and Profit: Balancing Mission and Money for Maximum Growth
When mission, money and momentum mix, you can have a powerful social enterprise….or a big mess. How do you effectively align your passion with the need to generate funds for your business or non-profit? This session will explore ways to structure your endeavor for maximum return on mission. Learn to build and inspire a community of supporters, accelerate growth and secure the future of your organization.

Speakers
JS

Joellyn Sargent

President, Claravon Consulting Group
Joellyn ‘Joey’ Sargent creates powerful momentum for growth. As president of the Claravon Consulting Group, she helps business and non-profit leaders align strategy, marketing and customer experience, generating breakthrough results in performance and profitability. Joey is the author of “Beyond the Launch: The practical guide to building a business that thrives” and is a popular speaker. She has been quoted by Fox... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Social Enterprise: Organizational Readiness & Activation
For this session I plan to draw on my experience at Adobe helping over 50 mid-market to large enterprise clients with their social media activation.  I will pull from from the process I co-developed and the emergent best practices in the areas of social roles, governance, listening (monitoring), campaigns, and overall measurement and analysis.  

Speakers
JW

Joe Walker

Sr. Consultant, Adobe Social and Analytics, Adobe Systems
For nearly 15 years Joe Walker has focused on growing companies and on bringing his and others’ innovations to market. His work in social communities began in 2001 when he developed chat room marketing innovations for Lycos Europe, the largest Internet property in Europe at the time. Prior to joining the original social consulting team at Adobe in 2011, he ran a niche video network, developed and launched NASCAR Downloads (a jv between... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

“Going The Distance”: Ensuring Equal Access To Distant Learning Technology
The distant learning space is changing rapidly with the explosion of many emerging technologies. How do we meet the challenge of ensuring that populations with very limited access to basic technology experience the increase in quality educational content?

Speakers
avatar for Kristen Daniel

Kristen Daniel

Founder, The Pentorship Program, Inc.
An Atlanta native, Kristen is the founder of ThirtyOne13 Consulting and The Pentorship. The Pentorship is a social enterprise that provides entrepreneurial-focused career training to incarcerated women and men via correspondence course. Kristen's career path includes K-12 ESL instruction, Fortune 100 Sales, and Entrepreneurship. These experiences have driven her passion and desire to develop unique solutions for exposing learners of all ages... Read More →
avatar for Andre Dickens

Andre Dickens

Councilmember Post 3 at-Large, Atlanta City Council
Andre Dickens was born and raised in Southwest Atlanta and is the product of Atlanta Public Schools.   He earned a Bachelor’s degree in Chemical Engineering from the Georgia Tech in 1998. As a result of his outstanding contributions to the University, Andre was also inducted into the ANAK Society-- Georgia Tech’s highest honor. In 1994, Dickens began his professional career as a Chemical Engineer for BP-Amoco, first as a... Read More →
avatar for Kevin McGee

Kevin McGee

Founder/CEO, Avid Entrepreneurship
Kevin McGee is the founder of Avid Entrepreneurship, a consulting firm dedicated to helping entrepreneurs build better businesses. Kevin founded this firm in 2013 as a vehicle to provide coaching and consulting to startups, early-stage ventures, and established companies.  Kevin McGee was a serial entrepreneur long before the term became trendy.  With a wide range of experience ranging from light manufacturing to multi-unit franchising... Read More →
avatar for Angelique Murray

Angelique Murray

Assistant Director of Admissions, Westwood College
Native of Orlando, FL and MBA graduate from Florida A&M University, serves as the Assistant Director of Admissions at Westwood College in Atlanta, GA.  She has been in the field of Higher Education for nearly 10 years and has served in management for seven.  Her background and experience stems from almost 20 years of customer service, sales, marketing, training & development, and instructional roles with companies including... Read More →
AS

Angela Stalcup

Angela Stalcup is a strategic communications consultant and an advocate for female entrepreneurship. Since 2008, she has worked with entrepreneurial education in both in-person and online platforms, as the Atlanta Market Owner for Ladies Who Launch and as a Communications Director for NEX Labs. Additionally, Angela is currently researching computer-mediated communication and virtual communities as a graduate student at Queens University of... Read More →


Thursday October 9, 2014 4:30pm - 5:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

FTW: Your Content DNA
Before you can build a good content marketing strategy, you must understand the Content DNA. Content DNA is the common bond that holds your content together.  It is the core idea for all content to build from and ladder to, directly or indirectly. Only after you've crafted your Content DNA, you can begin to create the pieces you need with a purpose and an authenticity that makes your content break through the clutter.  During this session, we'll discuss the steps to take to build your Content DNA, identify the roles your content plays in your strategy and how to create a strategic publishing model.  

Speakers
BB

Blair Brady

Partner & VP of Client Services, WITH/Sims
Blair Brady, Partner & Vice President of Client Services at WITH/Sims, has spent her nearly decade-long career leaving her creative mark on traditional and digital marketing efforts for well-known brands such as Kellogg’s, Texas Pete, Great Clips, AT&T and Neenah Paper. With an infectious entrepreneurial spirit, Brady develops meaningful relationships with her clients, instilling her belief that a brand’s authenticity starts... Read More →
JS

Jamie Sims

WITH/Sims


Thursday October 9, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Moving Pictures, Moving Minds: How Video Marketing Wins Fans
How video marketing wins new fans  

Describe why your company, organization or technology matters. It's hard, isn't it?  Jon Milavec will walk you through the steps for how to tell a compelling story with video? With data and video examples, Jon will describe the award-winning process he and his team use when telling the stories of university students working in world-class labs, non-profit organizations trying to raise money and awareness or businesses trying to create new partnerships. It's all about the story.  In a world where we are bombarded with media of all sort, video is one that can rise to the top if done well. Everybody loves a good story. And good stories get passed along to friends, family members, co-workers, business partners and more. Jon will talk about why video is important, the key questions to ask yourself when considering video, what you get for your money, and how telling a compelling story can win you, your company, your organization, or your technology new fans.        

Speakers
JM

Jon Milavec

Owner & President, Mixed Bag Media
Jon Milavec is a curious person. And he loves his work. By telling the stories of people, companies, organizations and technologies that cross a very wide spectrum, Jon gets to exercise his skill of taking big, complex stories and and making short easy-to-understand videos that raise awareness, raise money or raise the profile of the topic at hand. Often times, the videos Jon produces do all of the above.


Thursday October 9, 2014 4:30pm - 5:30pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Using the Buyer Journey to Create Successful Digital Marketing Campaigns

When’s the last time you bought something after searching for only one keyword or seeing one display ad? As buyers become more sophisticated, our marketing campaigns must be designed to provide value throughout the entire buyer journey. Digital marketing is not just about selling product or driving leads; it’s about solving problems. It’s about respecting your audience and crafting a strategy that provides them with valuable information throughout their entire journey.  Approaching digital marketing as a way to further establish your brand online and build a loyal tribe can be powerful. In this formal presentation, I’ll discuss how to use a human-centered approach to craft successful marketing campaigns.  
Key takeaways include: 
- How to determine your brand story and leverage your messaging in your campaigns.
- Focus on users first. Use qualitative and quantitative data to figure out how they make purchasing
decisions and determine what resources you can provide to propel them along their decision cycle. It’s about providing the right content at the right time.
- Approach your campaigns with the goal to solve problems, not sell.
- Build your campaigns to maximize reach; use SEO, PPC, content, digital PR, social media and retargeting not only to reach users from the awareness to consideration to purchase stages, but also to build ongoing consumer loyalty. 
- Use multi-channel analytics data to find human patterns, better understand the complex buyer journey and optimize for your audience.


 


Speakers
KL

Kimm Lincoln

VP, Digital Marketing, Nebo
As Vice President of Digital Marketing, Kimm is responsible for driving the overall digital marketing strategy for Nebo’s clients. She has been working in the digital marketing field for her entire career—a career that was launched after taking a Social Media Marketing role back in the days of Friendster. She is a Georgia Tech graduate with a Bachelor’s degree in Management and a Certificate in Marketing. During her time at... Read More →


Thursday October 9, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)
 
Friday, October 10
 

9:00am

Managing the Digital Chatter - Panel
The reality in digital is that while you are using the space to share information about your brand, your consumers are doing the same thing. Through social media, blogging and similar outlets consumers are creating a digital chatter about your brand, and unless you are engaged in that conversation, it is often one-sided. Professionals in social media, reputation management, SEO and content marketing will shed light into when it is important to join that conversation, the best way to say "hello" and how to ensure that even negative customer experiences don't bring down your digital reputation.

Moderators
KU

Karen Umpierre

Account Supervisor, Response Mine Interactive
Karen Umpierre, Account Supervisor at RMI, has been with the organization since 2012 brining 7+ years of digital marketing experience working with B2B and B2C clients of various sizes and industries. Karen oversees the development and execution of digital marketing strategies related to SEM, SEO, user experience and content marketing for clients in several industries including financial services. Prior to her tenure at RMI, Karen was the... Read More →

Speakers
CD

Clinton Dugan

SEO Digital Marketing Manager, EverSpark Interactive
As a SEO Digital Marketing Manager, Clinton Dugan has lead teams covering content marketing, social strategy, and SEO for Enterprise brands. With working for brands like Synovus, Navy Federal Credit Union, Key Bank and Credit Guard of America, his breadth and depth of experience continues to fuel game changing insights. Clinton is a passionate digital marketer at Everspark Interactive, an Atlanta full-service digital marketing agency, that... Read More →
AG

Annie Green

Junior Content Marketing Manager, Response Mine Interactive
Annie Green is a digital marketing professional at Response Mine Interactive whose strength lies in innovative solutions and insightful strategies. Her expertise in content marketing and social media has been enriched by previous roles in SEO, public relations, and nonprofit management. Annie has successfully managed a wide range of clients, from healthcare and home services to finance and ecommerce, giving her a fresh approach to each... Read More →
KM

Keitha Maciel

Channel Marketing Manager, WorldPlay
Keitha Maciel is a Senior Channel Marketing Manager at WorldPay where she develops and executes the marketing strategy to drive revenue, retention and customer advocacy within the existing client base. Prior to WorldPay, she worked for financial technology leaders, VeriFone and FIS, a Fortune 500 global banking and payments technology provider. With a strong knowledge of digital and content marketing, Keitha leverages psychology, behavioral... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Social Securities: How to Utilize Social Media Without Losing Compliance
You want to be out there. You want to have a presence on Social Media. But all you keep hearing is that you can’t. There are too many restrictions. Too many regulations – making it sound impossible. In this presentation, Deb Krier, The SociaLight, makes the impossible POSSIBLE! Deb is a specialist on FINRA and SEC regulations and Social Media Compliance. She navigates the white water of social media to get you to the other side while helping you build your business and your brand along the way. She is not only a national leader in social media training, but she has a solid financial services marketing background, so she knows what needs to be done, the limitations set, and how to navigate through the turbulent waters to get your messages approved and out!   It is critical for financial services professionals to receive proper training so that they can take advantage of this powerful marketing tool! If they don’t they will always be on the sidelines watching someone else get across the river and claim their customers.
An interactive lecture and information session which allows significant time for questions and audience engagement.

Speakers
DK

Deb Krier

Owner, The SociaLight
Deb Krier is a Social Media adviser, professional speaker, and trainer. With nearly 20 years as a marketing and PR professional, she’s passionate about helping professionals use Social Media to promote themselves and their businesses. She likes to help people learn how to use social networking in a way that helps expand their professional networks, create business, and get new clients. She’s given keynote presentations, seminars and... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

How do you make money in Mobility
Speakers
SB

Steve Brumer

Partner, 151 Advisors
Steve has over 25 years experience in the wireless/mobile space and has unprecedented knowledge of the industry. During his accomplished career, Steve has been a dynamic entrepreneur with proven expertise in sales, marketing and channel development. His expertise is helping wireless/mobile products and services find the right distribution and channels to ensure commercial success. Before joining 151 Ventures, Steve co-founded and served as... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

How Mobile and Social Are Creating New User Personas
Speakers
SS

Scott Snyder

President, Chief Strategy Officer, Mobiquity
In today's world, "experts" abound, even if they have limited credentials and knowledge. However, that word hardly does justice to Scott Snyder, his background and expertise. He wrote the book — "The New World of Wireless: How to Compete in the 4G Revolution" — on the next generation of wireless systems and adaptive business strategy. Snyder brings more than 24 years of experience in business leadership, strategic planning and... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:00am

Mobile Marketing From A to Z
Join Jamie Turner, co-author of the #1 best-selling mobile marketing book Go Mobile, in an engaging and lively presentation that will help you dive into the world of mobile. This practical, hands-on presentation will provide you a roadmap on how to set-up, launch and run and effective mobile marketing campaign.

Here are just some of the questions Jamie will answer in this fast-pace tour of the mobile marketing world:

    1.    I've got a mobile website already, but I'm ready to take the next step. How do I get past the basics and put mobile marketing to work for my business?
    2.    What are the steps involved in setting-up, launching and managing an effective mobile marketing campaign?
    3.    How can I measure the ROI of my mobile marketing campaign?
    4.    What are the most common mistakes businesses make when running a mobile marketing campaign?
    5.    What are the lessons I can learn from the companies that have successfully leveraged mobile?

Jamie Turner is the founder of the 60 Second Marketer and the CEO of 60 Second Communications, a marketing firm that creates mobile campaigns for The Coca-Cola Company, InterContinental Hotels Group and Samsung. He is a regular guest on CNN and HLN on the topics of social media and mobile marketing and is an in-demand international speaker at corporations, trade shows and events around the globe.

Speakers
JT

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an author, speaker and the CEO of 60 Second Communications, a full-service advertising | agency based in Atlanta. He is also the Founder and CEO of 60SecondMarketer.com, an online community that provides tools, tips and tutorials for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and digital marketing. He has worked with brands such as AT&T, CNN... Read More →


Friday October 10, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

9:30am

Breaking Into A Digital Marketing Career
Speakers
BD

Brian Diggleman

SweetWater Brewing
EE

Erin Everhart

The Home Depot
KH

Katia Herrera

AgencySparks
AK

Amber Kapish

Cox Communicaitons


Friday October 10, 2014 9:30am - 10:15am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

The Evolution of the Financial Services Consumer Journey
Mobile isn't the future. It's the present. The proliferation of "smart" mobile devices has created a new breed of financial services customer - namely, one who expects information in "the now". Brands need to meet consumers on this new level of expectation, resistance will only prove futile. As users move seamlessly between devices, brands need to develop a "device-agnostic" marketing strategy to engage customers and exceed expectations. Paypal and Venmo are gobbling up a huge share of transactions that historically were banks bread and butter. With new competitors specifically focused on online banking and near perfect access to information everywhere and at anytime, do brands still matter to the 2014 banking customer? The answer is yes.

Speakers
SM

Sam McElhinney

Senior Account Manager, Google
Sam began his career at Google in the medium business division before moving up to work as an Account Manager and later Senior Account Manager on Google's large financial services brands. At Google, Sam creates integrated marketing strategies for brands, leveraging the Google search and display networks, YouTube and social media. By collecting and analyzing “big data” from the digital world, he helps clients identify what consumers... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

The Shift To Digital: Future of Finances
The Shift to Digital: The Future of Finances will address several different questions within the financial arena. Professional in mortgages, financial innovation, analytics, etc. will all discus how they have seen the financial services industry evolve in the digital era. Come ready to hear discussion around current challenges, digital transformations and projections on what is to come in this space.

Moderators
RH

Rusty Holcombe

Russell Holcombe, President of Holcombe Financial and author of You Should Only Have to Get Rich Once, strives to end the frustration many people have with their financial planners. He helps high net worth clients navigate the treacherous, conflict-ridden waters of financial advice. Russell’s detailed knowledge of client needs, financial products, insurance and taxation coupled with experience assisting hundreds of clients unwind from bad... Read More →

Speakers
FB

Frank Braski

Director of Innovation, TSYS
Creative disruptor. Mentor / Maker. Dad. Democratizing systems control and enabling financial inclusion. -24 years deep distributed technology sales, business & product development, service and implementation - 12 years as a boutique consulting/entrepreneur & small business owner - 10 years as a practice leader in 2 practices, as an IBM Global Services Principal, Certified Executive Consultant, Enterprise Architect and IT Specialist... Read More →
RC

Rob Chrane

President, Down Payment Resource
Rob Chrane has more than 30 years of experience as a top producer and executive in the real estate and mortgage finance industries. Chrane launched Down Payment ResourceSM to connect eligible homebuyers and eligible properties with hard-to-find down payment assistance programs. As a volunteer leader with housing community organizations, Chrane has served with the Urban Land Institute and its Terwilliger Workforce Housing Center; the National... Read More →
JC

Jeff Clark

President, Orange Axis
Jeffrey B. Clark, Jr., CFP is a Principal of OrangeAxis and has more than 20 years’ experience in investments and portfolio management. Jeff graduated with a Finance degree from Florida State University in 1991 and an MBA from Rollins College in 1996. He helped launch the STI Classic Funds and was a client service advisor at SunTrust, working in the institutional investments department – formerly known as STI Capital Management... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Mobile and the Connected Home
With the continued growth in the ability of mobile devices to connect with everything, we have seen the introduction of a new range of connected devices including the connected toaster.  The question is:  “What does the future hold for the mobile device as the remote control for the home. In this discussion, we will take a look at the range of devices and services driving this new connectedness and ask a few questions on the role of these in our daily lives.  Can there be too much or is there not enough? 

Speakers
CG

Chip Gross

Director, AKQA
Chip Gross is currently Director of Client Services for AKQA, where he is leading the establishment of the AKQA Atlanta office. Chip has over 20 years of experience in Digital Marketing spanning both the client side (UPS) along with agency experience at AKQA, Razorfish, iXL and IBM Interactive. Chip has partnered with a number of companies including AT&T, JCPenney, FedEx, Yahoo, Delta Airlines, Taj Hotels and eBay to plan, design and... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Round 2 of the Most Fun and Engaging Mobile Marketing Panel Discussion in the History of the Universe
Last year, one of the most talked-about panel discussions was this one, which included industry experts, cutting-edge information and shots of tequila — all delivered in a fun, engaging and interactive presentation. Don’t miss out on this year’s panel discussion which will include mobile tips and techniques from some of the top practitioners in the country. If you’re still trying to understand the difference between a mobile website and a mobile app, this panel isn’t for you. But if you’re ready to go to the next level where you’ll learn about mobile hyper-targeting, mobile ROI and other advanced mobile techniques, then stop on by and join internationally-recognized mobile marketing author and expert Jamie Turner as he takes you on a whirlwind discussion with some of the nation’s leading mobile marketing practitioners. Bring your shot glasses!

Speakers
JT

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an author, speaker and the CEO of 60 Second Communications, a full-service advertising | agency based in Atlanta. He is also the Founder and CEO of 60SecondMarketer.com, an online community that provides tools, tips and tutorials for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and digital marketing. He has worked with brands such as AT&T, CNN... Read More →


Friday October 10, 2014 10:30am - 11:30am
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:30am

Start to Launch: Minimizing Risk and Creating Your First Mobile App

No overhead costs, no need to hire a ton of employees, and there’s quick ways to create a mobile app in seconds through 3rd party software.  Mobile app startups are the most popular avenue for new entrepreneurs.  However, it’s easy to overlook the process of making a quality app.  Before you realize it, you’re knee deep in an untested app that has too many features, confuses your customers, and actually ends up costing more than initially expected.    

My presentation will show you how to avoid the biggest mistakes a business can make when creating a new mobile app. 


Speakers
JK

Joshua Kushner

Chief Marketing Officer, Longstreet Solutions, Inc.
Josh has worked in tech start ups for most of his career ranging from start up search engines, mobile apps, and web development companies. Josh uses his background in startup management and mobile app development to impact overall strategy.


Friday October 10, 2014 10:30am - 11:30am
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

10:45am

The Brand Side of Digital Marketing
Speakers
BC

Brad Chicoine

Floor & Decor
LL

Laney Lewis

Clearleap
CR

Colleen Romero

NAPA Auto Parts
SS

Shera Shrago

Carter's/OshKosh


Friday October 10, 2014 10:45am - 11:15am
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:00pm

Chosing A Digital Niche
Speakers
JC

Jaclyn Cannon

Cartoon Network
JD

Jason Dominy

Social Media Manager, Dalton Agency
Jason Dominy started in the social media marketing space when it first began, and for the past 6.5 years has been on the brand-side, working in the specialty coffee community for coffee roasters. While there, his focus was primarily on social strategy, community management, engagement, influencer marketing, events and training. In July of 2013 he joined the agency world with Moxie/Engauge, where he wrote and oversaw content and social... Read More →
AP

Amanda Parker

ControlScan


Friday October 10, 2014 1:00pm - 1:45pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Maintaining a Positive Digital Image – PR in FinTech
Speakers
BB

Brandon Butler

Technical Director, Edelman
Brandon Butler is Edelman Digital Atlanta’s Technical Director. Brandon is a seasoned digital technologist, with over 10 years of comprehensive experience including complex technical project management (both SCRUM &  Waterfall), online marketing, website design & development, and interactive planning for financial services clients and clients in other arenas. Brandon joined Edelman from Public Broadcasting Atlanta... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Payment Trends Changing in Credit Card Processing - Panel
Clearly the barter system and cash are a thing of the past but in today's day and age, checks and traditional credit cards are becomng "old school" as well. This panel will include professionals in the payment trends space discussing where our money is headed.

Moderators
FB

Frank Braski

Director of Innovation, TSYS
Creative disruptor. Mentor / Maker. Dad. Democratizing systems control and enabling financial inclusion. -24 years deep distributed technology sales, business & product development, service and implementation - 12 years as a boutique consulting/entrepreneur & small business owner - 10 years as a practice leader in 2 practices, as an IBM Global Services Principal, Certified Executive Consultant, Enterprise Architect and IT Specialist... Read More →

Speakers
DB

Darrah Brustein

Partner, Equitable Payments
Darrah Brustein is an Atlanta transplant, by way of Philadelphia and Baltimore. She holds a BA from Emory University in Religion and Italian, which she ‘naturally’ parlayed into a career in wholesale apparel | sales. Ready for a new challenge, she joined forces with her twin brother to go into business brokering credit card processing and founded Equitable Payments in 2009 (which is still going strong today with clients in 37... Read More →
HW

H. West Richards

Executive Director, American Transaction Processor Coalition
H. West Richards has spent the last 25 years of his diverse career in both the public and private sector.  His public sector experience includes seven years on Capitol Hill in the U.S. House of Representatives, serving in such capacities as Legislative Director, Press Secretary and Chief of Staff.  Mr. Richards also had oversight responsibilities in what is now the House Committee on Transportation and Infrastructure. In 1990, Mr... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Crystal Balling: Atlanta Mobile Leader's Forecast
How will mobile impact your life on a daily basis in 5 years? What about 10? Will we all live the "Minority Report" future or will we drown in a thousand different smart phones and tablets? Will our wallets disappear as credit cards go digital or will plastic prove to be a savvy survivor? And will Atlanta stake a claim as a leader in the mobile space, given the strong foundation built by companies such as; Coca-Cola, Home Depot, Turner, and a thriving start-up scene?

Moderators
SS

Scott Shamp, Ph.D.

Director, New Media Institute, University of Georgia, College of Journalism
Scott A. Shamp is the Director of the New Media Institute in the Grady College of Journalism and Mass Communication at the University of Georgia. The New Media Institute is an interdisciplinary unit created to explore the creative, critical, and commercial implications of new digital communication technology. In his position as the Director of the New Media Institute, Dr. Shamp is helping companies map out strategies for success using new... Read More →

Speakers
JV

Jennifer Van Buskirk

President, Cricket Wireless
Jennifer leads the new Cricket as President. Previously, Jennifer was President of Aio Wireless and before Aio and Cricket merged, she led the strategy leading to Aio's launch in May 2013 and its successful introduction to the marketplace as a fast-growing brand. Prior to that, Jennifer was senior vice president of AT&T Mobility Strategy, where she was responsible for shaping long term plans and priorities to preserve value and create new... Read More →
CK

Craig Kirkland

Mobile Strategy and Planning, The Coca-Cola Company
Craig Kirkland, who recently joined The Coca-Cola Company, is responsible for global mobile strategy and planning. In his role Craig is helping the Coca-Cola Company leverage the power of mobile to “use the phone in one hand to put a Coke in the other.” Craig is based in Atlanta and reports to Tom Daly, Group Director of Mobile, at the Coca-Cola Company. | Before joining Coke, Craig worked at CNN where he was responsible for global... Read More →
AL

Alia Lamborghini

Vice President, Sales, Millenial Media
Alia Lamborghini leads Millenial Media's South and Central Regions, where she is responsible for mobile strategy and business development for clients such as Bank of America, Coca-Cola, Delta Airlines and The Home Depot. Alia joined Millenial in January 2010 after spending eight years as a sales executive with Advertising.com and AOL. Alia is active in the mobile marketing community, is the current chair of the Mobile Marketing group within AIMA... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Mobile SEO - Creating Accessible & Optimized Mobile Experiences
This year, mobile search queries will exceed desktop queries on Google. Yet, in a world where mobile devices outnumber computers 3-to-1, many businesses still treat mobile as a separate experience and runner-up to their "main" site.  This session will focus on case studies and real-world examples how search engines interpret and rank mobile websites.  We will explore the variety of options for creating mobile website experiences, weigh the pros and cons of each, and address areas that businesses can optimize their sites to  increase traffic and revenue from mobile devices.  Participants will have the opportunity to submit their site for live review and will be engaged in discussion about mobile SEO strategy and technical implementation so they can leave with increased knowledge of the mobile landscape and practical understanding of the steps they can take to take their own mobile presence to the next level.

Speakers
JS

Jordan Silton

Director of SEO, Relevance Advisors
Jordan Silton is Director of SEO at Relevance Advisors, an Atlanta-based interactive agency specializing in search marketing. Jordan is an accomplished digital marketing professional who has crafted and executed search engine optimization and digital media strategies for clients such as Apartment Finder, Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, Emory University, GameStop, Kimberly-Clark and NASCAR... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

1:30pm

Mobile Video - Smartphones, tablets and high quality videos for your brand
This lecture will teach attendees how to leverage mobile devices for high quality video production. This presentation will give real world examples, show tools and best practices.

Speakers
AC

Amani Channel

Senior Producer, Visual Eye Media
Amani Channel, MA is a broadcaster, an educator, an award-winning storyteller, a video producer, and a communications professional. He helps brands, nonprofits, individuals and students tell traditional and digital stories. During his career he's worked as a news reporter, PR practitioner, content/community manager, media consultant, and he's an award-winning video producer. He provides media consulting and corporate storytelling services through... Read More →


Friday October 10, 2014 1:30pm - 2:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

2:15pm

Making It To The Top In A Digital Career
Speakers
JM

Jeff Mirman

Turner Sports
KM

Katharine Mobley

WeCare Card
RN

Robert Nelms

Assurant Solutions


Friday October 10, 2014 2:15pm - 3:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Applying Actionable Intelligence When Mobile Devices and Location Collide
While the new mobile society brings a tidal wave of marketing opportunities for brands, it also creates new challenges of how and when to reach consumers when it matters most. As mobile and connected devices continue to proliferate, it’s increasingly important for marketers to have real-time intelligence to accurately determine how to make their mobile connections impactful. A panel of leading mobile marketers will give their perspectives on the “Power of Place” and discuss how they are leveraging location intelligence to engage with consumers on the go. 

Speakers
AL

Aubriana Lopez

Lead Strategist for Wireless, Hyperlocal and Mobile (WHaM), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development. As the world-leader in IP geolocation, Digital Element’s customers include Twitter, Facebook, Yahoo!, ESPN, eBay, DoubleClick/Google’s ad network, Microsoft... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

Beyond Check-Ins: The new Mobile + Social Engagement Paradigm
Participants Companies: MomentFeed, Foursquare, Vert, Mellow Mushroom.  Who doesn't want to double or triple their fan-base and boost 10x social engagement overnight? The biggest opportunity in local/social marketing is here and proven processes + technology can help bring it to life - at scale! This panel will explore the opportunity, case studies, technologies and best practices to connect with your local fans across the social spectrum and tap into the new mobile paradigm for social engagement.

Speakers
DB

Derek Browers

VP of Product, MomentFeed
Derek Browers joined MomentFeed, in founder Rob Reed's garage, as its first employee in 2010 and has played a central role in the company's growth. As the VP of Product Derek has led the development and launch of MomentFeed's PinSync, LocalVoice, Business Intelligence and Campaigns solutions. Previously, Derek led both Product Development and Account Services, where he helped brands like 7-Eleven, Disney Resorts and Home Depot achieve their... Read More →
AK

Annica Kreider

VP Brand Development, Mellow Mushroom
CM

Cathy Muldowney

Director, Brand Partnerships, Foursquare
Cathy Muldowney is currently a Senior Brand Partner at Foursquare. She was a founding member of the national sales team based in New York City and worked with the team to build a media business from the ground up to a multi-million dollar business. Cathy has developed integrated programs & partnerships with top marketers including Procter & Gamble, Samsung, Heineken, and American Express. | | Prior to Foursquare, Cathy was at Microsoft... Read More →
KP

Kevin Planovsky

Principal, Vert
Kevin is co-founder and Principal of Account Strategy at Vert, the boutique digital shop helping Fortune 1000 brands drive real results through mobile + social strategy. His team's work with brands like IHG, The Weather Channel, Mellow Mushroom and Aetna have generated millions in direct ROI from mobile and social campaigns and helped grow the agency by 400% since 2011 and earn the 458th spot on the Inc. 5000. While not... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:00pm

The Shortest Path to Value for Business Mobile Apps
George Mashini has been deploying enterprise mobility solutions for years at Catavolt, to companies in myriad industries and many thousands of end users. The apps that have brought the most value to organizations the quickest have been sometimes simple tasks that would normally be overlooked in broad   initiatives. Find out more about how to start the toughest part of creating your first mobile business app: identifying the problems to solve, and figuring out how to deliver business value the quickest. This session is tailored for people in the beginning stages of planning on building mobile apps for their business, which matches closely with the stage most companies are in evaluating app development. 

Speakers
GM

George Mashini

Chief Executive Officer, Catavolt
George Mashini is currently the CEO of Catavolt, Inc, an emergent leader in the enterprise mobility market. As Co founder and CEO of Catavolt he led the company from inception to full deployment of an innovative and award winning solution. George built and recruited the management team, raised venture capital from several prominent venture firms and led the sales organization to triple digit yearly growth. Prior to Catavolt George served as... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

3:30pm

Living On The Agency Side
Speakers
WD

Will duPont

THINK Interactive
RK

Raghu Kakarala

former Engauge and Moxie
KP

Karen Park

What's Up Interactive
SR

Steven Roe

Sapient


Friday October 10, 2014 3:30pm - 4:15pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Financial Services Digital Measurement Trends - Panel
There are so many metrics available for digital measurement, sometimes it is hard to decide what metrics should help you define success for your business. Financial Services Digital Measurement Trends will include several experienced digital analytics financial services professionals, discussing how they do it well. Come learn from the experts and start modeling your strategy for insightful and successful FinTech marketing.

Moderators
JH

Jason Hennessey

Principal, EverSpark Interactive
Jason Hennessey is an internationally-known search engine optimization (SEO) expert, speaker and search marketing correspondent for The Washington Post, Fox Small Business, CNBC, Inc., and CBS News. For over 13 years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse-engineering the major search algorithms. |   | In 2009, he co-founded EverSpark Interactive, a... Read More →

Speakers
KH

Keith Hanks

Relationship Manager, Silverpop
Keith is a Relationship Manager with the Agency Channel at Silverpop. His background includes digital agency experience up to the Account Director level. Keith has a reputation of helping companies leverage additional native Silverpop functionality. Companies that work with him regularly find new methods to improve their existing client accounts and expand their billable offering. | | He has extensive digital agency background with lead... Read More →
DW

David Wright

Vice President of Digital Analytics, SunTrust Bank
David Wright built the digital analytics practice for SunTrust Bank, one of the largest US banking organizations. They measure and drive strategic objectives including improving new client acquisition, increasing cross-sell, and creating a better client experience as demand for anywhere access to digital services grows. Dave is a frequent speaker at digital analytics conferences, and was recognized as the Adobe Digital Marketer of the Month.


Friday October 10, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

From Tellers to Technology - How to be Found on the Web
Being found on the web seems to get harder every year with new technologies such as mobile devices, tablets and even watches. What you do and how you manage your website can either hinder your online visibility or help you. Implementing strategies across your organization to help with Search Engine Optimization will garner the visibility you need to be successful. This session will go over the best practices of SEO and how your various departments - from Content Strategy and Marketing to Web Development - affect your online visibility and what strategies you can implement to leverage your online content and marketing.

Speakers
RM

Rebecca Morrow

SEO Manager, Equifax
Rebecca Morrow has been in the search industry for over 10 years and has been doing copy writing for the web for over 13 years. She has learned from the best in the industry and brings her expertise to you for the FinTech track and how to implement best practices of SEO, targeting your audience, and creating a strong presence for your industry. From tips and tricks to more in-depth strategies, you’ll gain a better perspective in gaining... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Why Constant Innovation is Crucial in FinTech

It seems like everday we hear about new breaches in security and credit card information getting compromised. Target, Home Depot, the list continues. As hackers become smarter, financial institutions need to stay a step ahead with innovatibe structures and technology. Come ready to learn how to outsmart the crooks and keep your customers secure and happy.


Speakers
JD

John Dancu

President & CEO, IDology, Inc.
John has served as President and CEO of IDology since 2005. During this time, IDology has grown to be a leading provider of identity verification and fraud prevention solutions in the financial services, merchant processing, payments, retail, healthcare and other markets. Through John’s leadership, IDology is recognized for its leading edge innovation in the identity space and provides its customers, including numerous Fortune 500... Read More →
DH

David Hehman

Associate Innovation Director, TSYS
David Hehman was born in Chicago, IL, grew up in Phoenix, AZ and now lives in Pine Mountain, GA. Currently, he is Associate Director of Innovation at TSYS and serves as a coach and President of the Harris County Soccer Association. David's unconventional career has afforded him an array of experiences that uniquely influence the way he approaches innovation. He has worked with financial institutions, Las Vegas casinos, and retailers in roles... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

Mobile & Social Activations at and around Sports and Special Events
It's a formal presentation highlighting a few case studies from the past year done by our agency.  Questions and discussions welcomed.

Speakers
RY

Richard Yancey

Principal/CMO, Yancey Marketing
A veteran marketeer creating unique mobile and social campaigns using new technologies for rewarding mobile engagements.


Friday October 10, 2014 4:30pm - 5:30pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

4:30pm

The Unpredictable Future of Enterprise Mobility
Glenn Osborne will discuss the unpredictable device landscape that faces IT departments in the future. From new phones, tablets and traditional style devices, to wearables like watches and Google Glass, consumers will be bringing these devices to work and they all have IP addresses. Rather than simply lock down your network, prepare your infrastructure to be able to handle these devices so you can regulate their use (and take advantage of their benefits) accordingly.

Speakers
GO

Glenn Osborne

Chief Architect & Chief Technology Officer, Catavolt
Glenn has specialized in designing and implementing enterprise architectures since 1992. He led in the development of the Infor Development Framework for the IBM System i, which is currently used by Fortune 1000 companies worldwide. He was an early adopter of languages such as C++, Smalltalk, Java, and Scala. Glenn has designed and implemented various middleware services including component containers, messaging systems, web service brokers... Read More →


Friday October 10, 2014 4:30pm - 5:30pm
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)