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Monday, October 6 • 4:30pm - 5:30pm
Extending Reach and Improving Engagement: Best Practices for Conducting Successful Twitter Chats

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This session will outline the steps necessary to conduct a successful Twitter chat and examine the unique challenges and benefits offered through the Twitter platform. Melissa, Carlos and Katie have played an essential role in the management, development, promotion and evaluation of Twitter chats on a myriad of health topics. They will share their expertise on how to successfully integrate Twitter chats into social media plans and effectively add a new form of engagement to your practice. Bring your smartphones or tablets powered and ready as the session will also include a live Twitter Chat to demonstrate the recommendations in real life! Not on Twitter yet? That's ok - we'll find you a Twitter buddy in the session. Topics include: • Basic Twitter terms and activities • Pre chat preparation and post chat follow-up • How to develop a Twitter script • How to select a chat topic • How to choose a hashtag • How to recruit guests for the chat • How to establish Twitter chat etiquette • Suggested Twitter analytics tools 
Speakers
MB

Melissa Beaupierre

Sr. Director, Danya International
 Melissa Beaupierre has more than 20 years of public health and social service experience. She is a Senior Director at Danya International and has been managing the Center for Disease Control and Prevention’s National Prevention Information Network (NPIN) contract since 2004... Read More →
CC

Carlos Chapman

Partnerships and Outreach Coordinator (CDC, NPIN), Danya International
Carlos Noel Chapman II has extensive knowledge and experience in social media planning and execution; project planning, management, and evaluation; and health marketing/communication outreach. Much of his work effort has been in support of HIV/AIDS, STD, Viral Hepatitis, and TB prevention... Read More →
KM

Katie Mooney

Health Communications Specialist, Danya International
Katie Mooney is a Health Communication Specialist at Danya International. She has been with Danya for two years and has provided social media, marketing, research, writing, and evaluation expertise to several programs at the Centers for Disease Control and Prevention and the Food... Read More →

Monday October 6, 2014 4:30pm - 5:30pm EDT
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)
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