SouthWiRED 2014

Choirs sing in harmony by working together to create one voice. With this cooperation in mind, brands can use the same concept to create and share unified content that resonates across all channels. In this session, our strategists across social media, digital advertising and creative services will discuss how to develop one unified voice, look, feel and personality across social media channels for brands, with a focus on consumer packaged goods (CPG). Our panel will address the following questions:  • What are the best practices for humanizing a CPG brand voice on social? • How do I make engaging content that keeps users interested in my brand presence on social media channels? • How can a low-interest CPG campaign be fun and create brand advocates? • What are some dos and don’ts when building engagement with a CPG brand? • What are some great examples of CPG brands successfully engaging audiences?