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Monday, October 6 • 4:30pm - 5:30pm
Choir of One: Unifying Brand Voice and Imagery in Social

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Choirs sing in harmony by working together to create one voice. With this cooperation in mind, brands can use the same concept to create and share unified content that resonates across all channels. In this session, our strategists across social media, digital advertising and creative services will discuss how to develop one unified voice, look, feel and personality across social media channels for brands, with a focus on consumer packaged goods (CPG). Our panel will address the following questions:  • What are the best practices for humanizing a CPG brand voice on social? • How do I make engaging content that keeps users interested in my brand presence on social media channels? • How can a low-interest CPG campaign be fun and create brand advocates? • What are some dos and don’ts when building engagement with a CPG brand? • What are some great examples of CPG brands successfully engaging audiences? 


Suzanne Kirkland

Social Engagement Manager, Moxie USA
With a strong background in public relations and social media, Suzanne Kirkland has managed communities, created social strategies and developed best practices for several brands, including The Coca-Cola Company, 20th Century Fox, Central Garden & Pet, L'Oreal and Georgia-Pacific... Read More →

Monday October 6, 2014 4:30pm - 5:30pm EDT
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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