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Thursday, October 9 • 1:30pm - 2:30pm
Predictive Technologies and The Marketer’s Journey to Personalization

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We all know the digital landscape is changing rapidly. More data crosses the Internet every second than was stored in total just 20 years ago – and that number doubles every 40 months. With that, the question of scalability comes into play. How can marketers use technology to manage this growing dataset of conversation and people? Predictive modeling and intelligent automation is the next wave, but it’s crucial to come prepared with clear objectives and tactics in mind. Learn how these emerging technologies will shape the future – and how to think about them in a framework that balances sincerity and scale.

avatar for Matt Smith

Matt Smith

Co-founder, Insightpool
Matt Smith is co-founder of Insightpool, the audience cultivation and conversion platform used by the world’s most innovative companies like Coca-Cola, The Home Depot and Warner Brothers. Insightpool is helping brands drive real ROI through social media, and is currently one of... Read More →

Thursday October 9, 2014 1:30pm - 2:30pm EDT
Room B - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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