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Monday, October 6 • 9:00am - 10:00am
The Grueling & Gratifying World of B2B Search Marketing

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Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.


Stacy Williams

CEO, Big Drum
Stacy Williams has been a practitioner of Search Engine Optimization (SEO) since 1998. Her 14-year old award-winning B2B conversion agency, Big Drum (fka Prominent Placement, Inc.), works with technology company clients that wish to generate more leads. In addition to driving more... Read More →

Monday October 6, 2014 9:00am - 10:00am EDT
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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