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SouthWiRED 2014 has ended
Tuesday, October 7 • 4:30pm - 5:30pm
The New Brand Leaders

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In this session, Andrew Heaton, author of Purposely Irregular and founder of Revinity Studios will discuss the future of branding as a UX specialty as experience is the new decider in brand preference.  Brand=Experience, which means we as UX professionals are poised to be the new brand leads, opening a  new world of possibility and interactions with a wider base of  "User."  This talk looks at the evolution of UX beyond the screen and into a state where all customer relations are digitally led.  This talk is based on an article I wrote for Johnny Holland in 2012: http://johnnyholland.org/2012/10/ux-the-new-brand-leaders/

Speakers
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Andrew Heaton

Founder, Revinity
Hi, i’m Andrew Heaton. I’m a designer and writer focused on user experience living in the Detroit area. I'm the founder of Revinity Studios, an experience design studio and publishing imprint for digital design and development books. I'm the author of 'Purposely Irregular: Zen... Read More →


Tuesday October 7, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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