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Tuesday, October 7 • 10:30am - 11:30am
Object-Oriented UX

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Before the web became interactive, information architecture put UX designers on the map. All those "pages" of static content had to be bucketed, filed, and organized. Information Architecture was our main value-add on the web. Then the web started becoming interactive. People were transacting on the web.  Usability, user interfaces, and storyboarding became a new focus. Now projects are not broken down by sections of the IA, they are broken down by task flows (or user stories). But now, in a post-responsive-revolution world, we need to shift our focus again. We need a new paradigm to ensure that we create simple, efficient, and consistent modular systems of dynamic objects.


Sophia Voychehouski

Founder, ReWired UX Studio
Sophia is the founder of ReWired, an Experience Design studio based in Atlanta, GA. ReWired gives affordable UX and design services to non-profits, NGOs, social entrepreneurs and local tech start-ups. Sophia places a premium on a highly efficient process that reduces overhead and... Read More →

Tuesday October 7, 2014 10:30am - 11:30am EDT
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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