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Monday, October 6 • 9:00am - 10:00am
The New PR: Content Marketing & Social Media

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Today’s fast-paced and ever evolving media landscape demands that PR and marketing practitioners adapt their strategy or risk losing the attention and loyalty of their prospects and followers. By creating a symbiotic relationship across internal PR, social media and content marketing assets, PR and marketing pros can drive more traffic to their websites, increase awareness and engagement online and provide useful content to followers – without hiring a staff that could rival a newsroom. In this session, Lanier Norville and Chelsea Curtis from AirWatch will give attendees tips and guidelines for using existing marketing assets like a blog, social media profiles and online press releases to create a content lifecycle that engages and informs readers.


Chelsea Curtis

Social Media Manager, AirWatch
Chelsea Curtis manages social media at AirWatch, a mobile device management company based in Atlanta. She joined AirWatch after spending two years at an Atlanta boutique PR agency. At AirWatch, Chelsea creates and curates content for all of AirWatch’s social media profiles, including Twitter, LinkedIn and Google+. She is also responsible for the strategy behind AirWatch’s social media presence, along with AirWatch’s global... Read More →

Lanier Norville

Content Marketing, AirWatch
Lanier Norville leads the content marketing team at AirWatch, a mobile device software company based in Atlanta. She joined AirWatch after spending five years as a writer and editor in the magazine industry. At AirWatch, Lanier relies on the skills she built as a journalist to create valuable content and build audiences, working closely with the company’s PR and social media teams. Lanier received her bachelor’s degree in English from... Read More →

Monday October 6, 2014 9:00am - 10:00am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (55)