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Monday, October 6 • 3:00pm - 4:00pm
Your Brand Isn't Real: Why You Can't Create Authenticity Without a Story

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Denizens of the Internet have a bologna meter with a mile-wide radius. If your brand exudes even the tiniest ounce of inauthenticity, you're risking a backlash against your organization. In this presentation, we'll hear from brands such as Scoutmob and Home Depot who will talk about starting with the story first to earn consumer trust and loyalty. We'll also hear from a PR professional who will explain where other brands have gone wrong - and why authenticity might be overrated.


Chris Glazier

Account Supervisor, Cookerly Public Relations

Holly Hefner

Content Supervisor, JWT Atlanta
Holly Hefner is a content supervisor at JWT Atlanta where she is responsible for developing and overseeing implementation of content strategy for clients including the United States Marine Corps. She has over six years of experience in marketing and social media, and more than two... Read More →

Sarah Jones

Manager of Trend and Design, Home Depot

Laura Relyea

Editor, Scoutmob

Monday October 6, 2014 3:00pm - 4:00pm EDT
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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