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Monday, October 6 • 3:00pm - 4:00pm
Paying to Play: Understanding the Paid Side of Social Media

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Should I boost this post? How much should we spend? We can buy a hashtag? There are 100’s of options when it comes to using paid social media and it’s hard to know what will work best for each platform. In this session I’ll explore the strategy behind using paid social media from budgeting and targeting to implementation and tracking. My goal is to have you leaving the session with a clear understanding of the pros and cons of a paid campaign, how to track ROI from a paid campaign and ready to create your own.

Speakers
MK

Melissa Kerwin

Social Media Analyst, Marketing Inspirations
Melissa is a Social Media Analyst with Marketing Inspirations, specializing in paid social media and social media advertising for sports and entertainment clients. Her background in economics provides a unique perspective on analysis and consumer behavior, along with mastering campaigns to deliver revenue generating results. Melissa has worked with a wide range of high profile clients including: Feld Entertainment, The Radio City Christmas... Read More →


Monday October 6, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (47)