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Monday, October 6 • 3:00pm - 4:00pm
Paying to Play: Understanding the Paid Side of Social Media

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Should I boost this post? How much should we spend? We can buy a hashtag? There are 100’s of options when it comes to using paid social media and it’s hard to know what will work best for each platform. In this session I’ll explore the strategy behind using paid social media from budgeting and targeting to implementation and tracking. My goal is to have you leaving the session with a clear understanding of the pros and cons of a paid campaign, how to track ROI from a paid campaign and ready to create your own.


Melissa Kerwin

Social Media Analyst, Marketing Inspirations
Melissa is a Social Media Analyst with Marketing Inspirations, specializing in paid social media and social media advertising for sports and entertainment clients. Her background in economics provides a unique perspective on analysis and consumer behavior, along with mastering campaigns... Read More →

Monday October 6, 2014 3:00pm - 4:00pm EDT
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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