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Monday, October 6 • 1:30pm - 2:30pm
Breaking out of the Silo: Integrate Social Data to Impact Consumer Relationships and Digital Marketing

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Integrate Social Data to Impact Consumer Relationships and Digital Marketing  Social media has transformed the way consumers consume information, make buying decisions, and vocalize their likes, loves, and loathes. In 2014, brands’ social activities are becoming direct and effective channels to inform customers, encourage buys, and keep customer relationships strong.  This session will discuss why social can no longer live in a silo to be a worthwhile company initiative, and how brands are embracing social data to improve consumer relationships and digital marketing. We’ll touch on how to get started, from aligning parts of the organization to what data to capture, and how to use it to prove the value of social.  We’ll also share case studies of Shoutlet customers and how they are using social data to build business. 


Teresa Caro

Senior VP of Industy Solutions, Shoutlet
As Senior Vice President of Industry Solutions at Shoutlet, Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including email, social, and analytics. Her focus lays in helping brands put the right teams and processes are in place... Read More →

Monday October 6, 2014 1:30pm - 2:30pm EDT
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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