SouthWiRED 2014

Join Jamie Turner, co-author of the #1 best-selling mobile marketing book Go Mobile, in an engaging and lively presentation that will help you dive into the world of mobile. This practical, hands-on presentation will provide you a roadmap on how to set-up, launch and run and effective mobile marketing campaign.

Here are just some of the questions Jamie will answer in this fast-pace tour of the mobile marketing world:

    1.    I've got a mobile website already, but I'm ready to take the next step. How do I get past the basics and put mobile marketing to work for my business?
    2.    What are the steps involved in setting-up, launching and managing an effective mobile marketing campaign?
    3.    How can I measure the ROI of my mobile marketing campaign?
    4.    What are the most common mistakes businesses make when running a mobile marketing campaign?
    5.    What are the lessons I can learn from the companies that have successfully leveraged mobile?

Jamie Turner is the founder of the 60 Second Marketer and the CEO of 60 Second Communications, a marketing firm that creates mobile campaigns for The Coca-Cola Company, InterContinental Hotels Group and Samsung. He is a regular guest on CNN and HLN on the topics of social media and mobile marketing and is an in-demand international speaker at corporations, trade shows and events around the globe.