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Friday, October 10 • 3:00pm - 4:00pm
Applying Actionable Intelligence When Mobile Devices and Location Collide

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While the new mobile society brings a tidal wave of marketing opportunities for brands, it also creates new challenges of how and when to reach consumers when it matters most. As mobile and connected devices continue to proliferate, it’s increasingly important for marketers to have real-time intelligence to accurately determine how to make their mobile connections impactful. A panel of leading mobile marketers will give their perspectives on the “Power of Place” and discuss how they are leveraging location intelligence to engage with consumers on the go. 

Speakers
AL

Aubriana Lopez

Lead Strategist for Wireless, Hyperlocal and Mobile (WHaM), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development. As the world-leader in IP geolocation, Digital Element’s customers include Twitter, Facebook, Yahoo!, ESPN, eBay, DoubleClick/Google’s ad network, Microsoft... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (15)