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Thursday, October 9 • 4:30pm - 5:30pm
FTW: Your Content DNA

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Before you can build a good content marketing strategy, you must understand the Content DNA. Content DNA is the common bond that holds your content together.  It is the core idea for all content to build from and ladder to, directly or indirectly. Only after you've crafted your Content DNA, you can begin to create the pieces you need with a purpose and an authenticity that makes your content break through the clutter.  During this session, we'll discuss the steps to take to build your Content DNA, identify the roles your content plays in your strategy and how to create a strategic publishing model.  


Blair Brady

Partner & VP of Client Services, WITH/Sims
Blair Brady, Partner & Vice President of Client Services at WITH/Sims, has spent her nearly decade-long career leaving her creative mark on traditional and digital marketing efforts for well-known brands such as Kellogg’s, Texas Pete, Great Clips, AT&T and Neenah Paper. With an... Read More →

Jamie Sims


Thursday October 9, 2014 4:30pm - 5:30pm EDT
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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