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Thursday, October 9 • 3:00pm - 4:00pm
The Social Enterprise: Organizational Readiness & Activation

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For this session I plan to draw on my experience at Adobe helping over 50 mid-market to large enterprise clients with their social media activation.  I will pull from from the process I co-developed and the emergent best practices in the areas of social roles, governance, listening (monitoring), campaigns, and overall measurement and analysis.  


Joe Walker

Sr. Consultant, Adobe Social and Analytics, Adobe Systems
For nearly 15 years Joe Walker has focused on growing companies and on bringing his and others’ innovations to market. His work in social communities began in 2001 when he developed chat room marketing innovations for Lycos Europe, the largest Internet property in Europe at the time. Prior to joining the original social consulting team at Adobe in 2011, he ran a niche video network, developed and launched NASCAR Downloads (a jv between... Read More →

Thursday October 9, 2014 3:00pm - 4:00pm
Room F - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (13)