SouthWiRED 2014

This year, mobile search queries will exceed desktop queries on Google. Yet, in a world where mobile devices outnumber computers 3-to-1, many businesses still treat mobile as a separate experience and runner-up to their "main" site.  This session will focus on case studies and real-world examples how search engines interpret and rank mobile websites.  We will explore the variety of options for creating mobile website experiences, weigh the pros and cons of each, and address areas that businesses can optimize their sites to  increase traffic and revenue from mobile devices.  Participants will have the opportunity to submit their site for live review and will be engaged in discussion about mobile SEO strategy and technical implementation so they can leave with increased knowledge of the mobile landscape and practical understanding of the steps they can take to take their own mobile presence to the next level.