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Friday, October 10 • 3:00pm - 4:00pm
Beyond Check-Ins: The new Mobile + Social Engagement Paradigm

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Participants Companies: MomentFeed, Foursquare, Vert, Mellow Mushroom.  Who doesn't want to double or triple their fan-base and boost 10x social engagement overnight? The biggest opportunity in local/social marketing is here and proven processes + technology can help bring it to life - at scale! This panel will explore the opportunity, case studies, technologies and best practices to connect with your local fans across the social spectrum and tap into the new mobile paradigm for social engagement.

Speakers
DB

Derek Browers

VP of Product, MomentFeed
Derek Browers joined MomentFeed, in founder Rob Reed's garage, as its first employee in 2010 and has played a central role in the company's growth. As the VP of Product Derek has led the development and launch of MomentFeed's PinSync, LocalVoice, Business Intelligence and Campaigns solutions. Previously, Derek led both Product Development and Account Services, where he helped brands like 7-Eleven, Disney Resorts and Home Depot achieve their... Read More →
AK

Annica Kreider

VP Brand Development, Mellow Mushroom
CM

Cathy Muldowney

Director, Brand Partnerships, Foursquare
Cathy Muldowney is currently a Senior Brand Partner at Foursquare. She was a founding member of the national sales team based in New York City and worked with the team to build a media business from the ground up to a multi-million dollar business. Cathy has developed integrated programs & partnerships with top marketers including Procter & Gamble, Samsung, Heineken, and American Express. | | Prior to Foursquare, Cathy was at Microsoft... Read More →
KP

Kevin Planovsky

Principal, Vert
Kevin is co-founder and Principal of Account Strategy at Vert, the boutique digital shop helping Fortune 1000 brands drive real results through mobile + social strategy. His team's work with brands like IHG, The Weather Channel, Mellow Mushroom and Aetna have generated millions in direct ROI from mobile and social campaigns and helped grow the agency by 400% since 2011 and earn the 458th spot on the Inc. 5000. While not... Read More →


Friday October 10, 2014 3:00pm - 4:00pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (39)