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Thursday, October 9 • 1:30pm - 2:30pm
Marketing Innovation: Using Technology to Make an Impact

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Gabe Aldridge and John Preziotti will take their audience through two case studies showing how technology and marketing can intersect to create memorable and meaningful experiences for consumers. The case studies include the first use of Oculus Rift VR in a marketing campaign and Coca-Cola's Small World Machines.


Gabe Aldridge

The SuperGroup
With over 25 years of digital and interactive leadership experience, Gabe Aldridge continues to be a technology pioneer. Starting with his work spearheading enhanced CD technology for Universal Music Group, Gabe’s passions for entertainment and technology continued to evolve over... Read More →

John Preziotti

Lead Developer, SuperGroup
Bringing over 20 years of software development and engineering experience to the SuperGroup, John Preziotti leads development on key clients such as Ballistic Case Co, Coca-Cola and Johnson & Johnson. John began his journey to engineering rock-stardom at the ripe age of 12 when he... Read More →

Thursday October 9, 2014 1:30pm - 2:30pm EDT
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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