SouthWiRED 2014

How video marketing wins new fans  

Describe why your company, organization or technology matters. It's hard, isn't it?  Jon Milavec will walk you through the steps for how to tell a compelling story with video? With data and video examples, Jon will describe the award-winning process he and his team use when telling the stories of university students working in world-class labs, non-profit organizations trying to raise money and awareness or businesses trying to create new partnerships. It's all about the story.  In a world where we are bombarded with media of all sort, video is one that can rise to the top if done well. Everybody loves a good story. And good stories get passed along to friends, family members, co-workers, business partners and more. Jon will talk about why video is important, the key questions to ask yourself when considering video, what you get for your money, and how telling a compelling story can win you, your company, your organization, or your technology new fans.