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Wednesday, October 8 • 9:00am - 10:00am
Usability Tests on the Cheap: Getting Great Data

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In this hands-on workshop, you’ll learn how to conduct your own usability tests without spending a fortune. Usability testing gets your product in front of real users to find out just how intuitive your product (or service) actually is. Every product manager should have basic knowledge of doing usability tests, and you’ll do it today.
What You’ll Learn:
•   How to avoid biasing your participants
•   How to put participants at ease get the maximum data
•   What to do with the information when you’re done
•   Whether to record or not to record
•   How many participants is the right number
•   When you can do it yourself and when you should hire an expert
•   Eliminating outside variables


Peter Hildebrandt

Principal, Hildebrandt Associates
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customer data into the product (and service) design process. His clients range from high... Read More →

Wednesday October 8, 2014 9:00am - 10:00am EDT
Room E - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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