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Thursday, October 9 • 3:00pm - 4:00pm
Thinking Like a Marketing Scientist

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Marketing now moves at the speed of technology. For marketers to keep up, we have to release our stranglehold on any one tech platform and be willing to experiment—even if that means messing up along the way.
Key takeaways from Tim’s talk on Thinking Like a Marketing Scientist include: 
-Developing a more flexible and experimental marketing plan
-Learning how to successfully intersect with your audience
-Building a lab culture by giving your team space and trust
-Effectively using technology as a means, not an end

 


Speakers
TM

Tim McMullen

Founder and Executive Creative Director, redpepper
Tim McMullen is founder and Executive Creative Director of redpepper (http://redpepperland.com/), a Nashville-based integrated ad agency that produces creative content and marketing promotions for brands like Georgia Pacific, Kirkland’s, Oreck, Claire’s and John Deere. Tim currently speaks nationally on two topics he knows best: company culture and integrated marketing. He was also named the 2010 Agency Marketer of the Year by the... Read More →


Thursday October 9, 2014 3:00pm - 4:00pm
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (42)