Marketing now moves at the speed of technology. For marketers to keep up, we have to release our stranglehold on any one tech platform and be willing to experiment—even if that means messing up along the way.
Key takeaways from Tim’s talk on Thinking Like a Marketing Scientist include:
-Developing a more flexible and experimental marketing plan
-Learning how to successfully intersect with your audience
-Building a lab culture by giving your team space and trust
-Effectively using technology as a means, not an end
