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Thursday, October 9 • 1:30pm - 2:30pm
#FailSafe: Steps to Avoid Marketing Automation Fiascos

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Marketing automation used to be a "nice-to-have" not too long ago for marketers. These days, it is   increasingly becoming a "must have." With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation - something that they may or may not have had experience with in the past.  
PANEL: Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot

Speakers
KM

Katie Melick

Client Services, Implementation, Pardot
Katie Melick is a member of Pardot's Client Services team. She serves on the Implementation Team to help Pardot's clients during their onboarding period. As a graduate of the University of Georgia’s Journalism School, Katie has spent her career in communications and technology... Read More →
MS

Matthew Sweezey

B2B Marketing, Head of Thought Leadership, Pardot
Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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