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Thursday, October 9 • 1:30pm - 2:30pm
#FailSafe: Steps to Avoid Marketing Automation Fiascos

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Marketing automation used to be a "nice-to-have" not too long ago for marketers. These days, it is   increasingly becoming a "must have." With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation - something that they may or may not have had experience with in the past.  
PANEL: Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot

Speakers
KM

Katie Melick

Client Services, Implementation, Pardot
Katie Melick is a member of Pardot's Client Services team. She serves on the Implementation Team to help Pardot's clients during their onboarding period. As a graduate of the University of Georgia’s Journalism School, Katie has spent her career in communications and technology. She started working in magazine marketing and then she transitioned into working for different advertising agencies before joining Pardot's Client Services team.
MS

Matthew Sweezey

B2B Marketing, Head of Thought Leadership, Pardot
Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummeis (Published by Wiley February 2014). As a speaker Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to... Read More →


Thursday October 9, 2014 1:30pm - 2:30pm
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (27)