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Thursday, October 9 • 10:30am - 11:30am
Create, Measure & Adapt : Marketing in the Age of Analytics

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This session will cover how to make sure you measure everything you do in your marketing efforts. But we'll start by making you think about what to measure. Because the number of followers might not we a good measure while the number of phone calls received might be. (And yes you can measure those) Every aspect of your marketing plan should have a measurable goal for success. While executing you need to "track and adapt". Online marketing is great because there is so much to measure - but only when you measure metrics that drive company results does it matter. We will cover practical examples of measuring LinkedIn, Blog, Website, Twitter and Email effectiveness - and the audience is encouraged to submit examples for discussion as well. 

Speakers
avatar for Erica Campbell

Erica Campbell

Marketing Coordinator, CallRail
Erica Campbell, a native of South Carolina’s low country, is a Georgia Southern University Public Relations graduate. | | Erica started her career as a Marketing Coordinator for an architecture and engineering firm. There, she gained experience in professional services and business to business marketing and was eventually promoted to Marketing and Communications Coordinator, where she was responsible for company wide social media, public... Read More →
avatar for Joé Lloyd

Joé Lloyd

Account Manager, Write2Market
Joé Lloyd is lead on Write2Market’s Retail Technology practice, where she has opened doors for clients at leading institutions such as the National Retail Federation, Chain Store Age, Internet Retailer, Retail Systems Awards and World Retail Alliance. She is proud of building substantial stories for industry leaders in the making.


Thursday October 9, 2014 10:30am - 11:30am
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (73)