SouthWiRED 2014

The reality in digital is that while you are using the space to share information about your brand, your consumers are doing the same thing. Through social media, blogging and similar outlets consumers are creating a digital chatter about your brand, and unless you are engaged in that conversation, it is often one-sided. Professionals in social media, reputation management, SEO and content marketing will shed light into when it is important to join that conversation, the best way to say "hello" and how to ensure that even negative customer experiences don't bring down your digital reputation.