SouthWiRED 2014 has ended
Friday, October 10 • 9:00am - 10:00am
Managing the Digital Chatter - Panel

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The reality in digital is that while you are using the space to share information about your brand, your consumers are doing the same thing. Through social media, blogging and similar outlets consumers are creating a digital chatter about your brand, and unless you are engaged in that conversation, it is often one-sided. Professionals in social media, reputation management, SEO and content marketing will shed light into when it is important to join that conversation, the best way to say "hello" and how to ensure that even negative customer experiences don't bring down your digital reputation.


Karen Umpierre

Account Supervisor, Response Mine Interactive
Karen Umpierre, Account Supervisor at RMI, has been with the organization since 2012 brining 7+ years of digital marketing experience working with B2B and B2C clients of various sizes and industries. Karen oversees the development and execution of digital marketing strategies related... Read More →


Clinton Dugan

SEO Digital Marketing Manager, EverSpark Interactive
As a SEO Digital Marketing Manager, Clinton Dugan has lead teams covering content marketing, social strategy, and SEO for Enterprise brands. With working for brands like Synovus, Navy Federal Credit Union, Key Bank and Credit Guard of America, his breadth and depth of experience continues... Read More →

Annie Green

Junior Content Marketing Manager, Response Mine Interactive
Annie Green is a digital marketing professional at Response Mine Interactive whose strength lies in innovative solutions and insightful strategies. Her expertise in content marketing and social media has been enriched by previous roles in SEO, public relations, and nonprofit management... Read More →

Keitha Maciel

Channel Marketing Manager, WorldPlay
Keitha Maciel is a Senior Channel Marketing Manager at WorldPay where she develops and executes the marketing strategy to drive revenue, retention and customer advocacy within the existing client base. Prior to WorldPay, she worked for financial technology leaders, VeriFone and FIS... Read More →

Friday October 10, 2014 9:00am - 10:00am EDT
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

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