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Friday, October 10 • 4:30pm - 5:30pm
Financial Services Digital Measurement Trends - Panel

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There are so many metrics available for digital measurement, sometimes it is hard to decide what metrics should help you define success for your business. Financial Services Digital Measurement Trends will include several experienced digital analytics financial services professionals, discussing how they do it well. Come learn from the experts and start modeling your strategy for insightful and successful FinTech marketing.

Moderators
JH

Jason Hennessey

Principal, EverSpark Interactive
Jason Hennessey is an internationally-known search engine optimization (SEO) expert, speaker and search marketing correspondent for The Washington Post, Fox Small Business, CNBC, Inc., and CBS News. For over 13 years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse-engineering the major search algorithms. |   | In 2009, he co-founded EverSpark Interactive, a... Read More →

Speakers
KH

Keith Hanks

Relationship Manager, Silverpop
Keith is a Relationship Manager with the Agency Channel at Silverpop. His background includes digital agency experience up to the Account Director level. Keith has a reputation of helping companies leverage additional native Silverpop functionality. Companies that work with him regularly find new methods to improve their existing client accounts and expand their billable offering. | | He has extensive digital agency background with lead... Read More →
DW

David Wright

Vice President of Digital Analytics, SunTrust Bank
David Wright built the digital analytics practice for SunTrust Bank, one of the largest US banking organizations. They measure and drive strategic objectives including improving new client acquisition, increasing cross-sell, and creating a better client experience as demand for anywhere access to digital services grows. Dave is a frequent speaker at digital analytics conferences, and was recognized as the Adobe Digital Marketer of the Month.


Friday October 10, 2014 4:30pm - 5:30pm
Room A - 2nd Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (8)