SouthWiRED 2014

Online reputations matter. According to the most recent study from the Journal of the American Medical Association, 56% of patients consider online reviews to be “important” or “very important” when evaluating a new physician. Terms like “transparency” and “healthcare consumerization” aren’t just buzzwords, but real transformations that are taking place.  Industry-leading healthcare providers have recently begun publishing uncensored doctor ratings and patient comments – from federally-mandated patient satisfaction surveys – on their own website.  Come hear how some of the country’s largest hospital systems are embracing this trend to take control of their doctors’ online reputation and make doctor selection more transparent.