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Friday, October 10 • 10:30am - 11:30am
The Evolution of the Financial Services Consumer Journey

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Mobile isn't the future. It's the present. The proliferation of "smart" mobile devices has created a new breed of financial services customer - namely, one who expects information in "the now". Brands need to meet consumers on this new level of expectation, resistance will only prove futile. As users move seamlessly between devices, brands need to develop a "device-agnostic" marketing strategy to engage customers and exceed expectations. Paypal and Venmo are gobbling up a huge share of transactions that historically were banks bread and butter. With new competitors specifically focused on online banking and near perfect access to information everywhere and at anytime, do brands still matter to the 2014 banking customer? The answer is yes.


Sam McElhinney

Senior Account Manager, Google
Sam began his career at Google in the medium business division before moving up to work as an Account Manager and later Senior Account Manager on Google's large financial services brands. At Google, Sam creates integrated marketing strategies for brands, leveraging the Google search and display networks, YouTube and social media. By collecting and analyzing “big data” from the digital world, he helps clients identify what consumers... Read More →

Friday October 10, 2014 10:30am - 11:30am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (12)