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Wednesday, October 8 • 9:00am - 10:00am
GREAT Content is King

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Everyone’s heard the phrase “Content is king,” which made many brands rush into throwing something online and then cross their fingers. In today’s market, the reality is this:  GREAT content is king. But telling stories about the work your brand is doing without coming across as cocky or self-promotional is a huge challenge. This session will help you understand what makes content stand out, as well as explain specifics on how to produce great content and create a narrative that tells your story and builds your brand using great storytelling and production techniques.

Speakers
DK

Diana Keough

CEO, Founder and Editor-in-Chief, ShareWIK
Diana Keough is a Pulitzer prize-nominated medical journalist with more than 18 years of experience, working for The (Cleveland) Plain Dealer, National Public Radio and the Emmy-nominated PBS NewsNight Akron. Diana is also a frequent guest lecturer for Emory University’s journalism program and a popular conference speaker. She holds the rare honor of being one of the few journalists to have won national awards for her work in both print and... Read More →


Wednesday October 8, 2014 9:00am - 10:00am
Room D - 12th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)

Attendees (64)