“I want to bring the power of technology to the farms and ranches to solve simple problems, enabling ag professionals to produce healthy food for the needs of a growing global population.”

Bruce was raised in western Missouri, where his family actively farms over 3,500 acres. He has over 20 years of experience in tech leadership positions at IBM, NCR & AGCO. He led solution management and marketing teams for multi-billion dollar product lines. In a previous corporate role he launched and marketed a mobile service for remote management control and monitoring fleets of agriculture equipment from a smart phone or tablet. For TekWear, Bruce provides a vision which foresees increased use of hands-free enabled technology and powerful cloud data analytics within everyday farming and ranching operations for delivering expanded utility and continuous ease-of-use.

Bruce has a Bachelor of Science degree in Agriculture Economics from the University of Missouri and an MBA from the University of North Carolina.