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SouthWiRED 2014

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9:00am EDT

Google+ Hangouts for Business: The New Marketing Tool You Should Be Using But You're Not Room D - 12th Floor Handling a Social Media Crisis Room E - 12th Floor Taking on the Challenge of Social Media Marketing in a B2B world Room C - 8th Floor The Grueling & Gratifying World of B2B Search Marketing Room F - 12th Floor The New PR: Content Marketing & Social Media Room A - 2nd Floor

10:30am EDT

Is Your Personal Brand Attracting the Right Audiences? Room C - 8th Floor Mastering the Art of Social SEO Room D - 12th Floor Pinterest for Business: A Case Study for Nat'l Building Supply Room E - 12th Floor Social Media Recruiting Room A - 2nd Floor Taking Your Social Marketing Program from 2D to 3D Room F - 12th Floor

12:00pm EDT

Keynote Address Room C - 8th Floor

1:30pm EDT

Robots in Retail: Building Stronger Consumer/Brand Relationships Room D - 12th Floor Breaking out of the Silo: Integrate Social Data to Impact Consumer Relationships and Digital Marketing Room A - 2nd Floor Hooked On Story: How to Make Your Brand Habit-Forming on Social Networks Room E - 12th Floor IHG's Social Marketing Center of Excellence Room C - 8th Floor The Rise of the Beautiful Web: How to Build Your Brand with Visal Social Media Room F - 12th Floor

3:00pm EDT

Demystify & Explore Structured Data: Learn the Why and the How Room E - 12th Floor Paying to Play: Understanding the Paid Side of Social Media Room F - 12th Floor You Talk Too Much: How to Lose Friends and Alienate People in Social Media Room A - 2nd Floor Your Brand Isn't Real: Why You Can't Create Authenticity Without a Story Room C - 8th Floor

4:30pm EDT

Choir of One: Unifying Brand Voice and Imagery in Social Room D - 12th Floor Extending Reach and Improving Engagement: Best Practices for Conducting Successful Twitter Chats Room A - 2nd Floor Is Social Media Falling Apart? Room E - 12th Floor Social Gov: How Local Governments Can Engage Citizens Through Social Media Room F - 12th Floor

6:30pm EDT

Startup Pitch Night (in partnership with Collider) Polygon Atlanta